The marketplace for SEO tools is no smaller than any other, and there are plenty of great ones.
Just as there has been a proliferation of marketing, social media and management tools, there has been a growth in the number of SEO tools on the market. How to choose?
While there are several tools that offer some great features and assistance when it comes to search, these five are among the best SEO tools on the market that every marketer should know about.
1. Moz
For anyone who has researched SEO tools in the past, it should come as no surprise that Moz sits on top of the list. Long-heralded as one of the best search softwares on the market, a brief overview makes it easy to see why.
When it comes to keyword research and link building, few tools are stronger than Moz. The software also provides a thorough competitive analysis and a series of additional tools (with the pro version) to help any search marketer find success.
The only drawback is found when looking into volume. While some other tools on this list allow for a fairly extensive number of keywords to be researched, programs to be tracked and social accounts to be analyzed, Moz doesn’t offer quite as many. But that doesn’t take away from its excellent value-added.
2. Raven Tools
Another powerful search software, Raven Tools, with a series of tools that will help any marketer – from newbie to experienced search pro – optimize a campaign or website.
Track up to 20 social accounts (more than Moz), receive extensive competitive analyses and conduct thorough keyword research with Raven Tools. There is also an extensive analytics dashboard, which any marketer loves to have.
Support is also outstanding, and the only drawback is the keyword research depth that is offered with the tool. While services like Web CEO Online offer 500 keywords for analysis, Raven only offers 100.
3. Web CEO Online
Web CEO Online offers tons of keywords for analysis and is a dream for the multi-faceted product search marketer.
There is also a keyword generator, a link-building tool, competitive analysis and plenty of reporting. Again, this service offers info and recommendations related to social (as any good tool will) and top-of-the-line reporting.
The online/cloud version of this service is not quite as robust as the desktop version, but if you’re willing to go pick it up at the store or order it online, it is well worth it.
4. SEMrush
With features like a phrase matching tool and up to 500 keywords that can be researched by a user, SEMrush is great tool-based service.
If you’re looking for help tracking competitors, SEMrush is also going to be one of your go-to services. While it is not quite as robust as its cohorts mentioned above when it comes to things like campaigns and social, it does give you plenty of insights into what is happening with your industry when it comes to search.
5. UpCity
While we are certainly grateful that UpCity included one of the t2 eBooks as one of the best on the web, we can assure you that their inclusion here is based on the fact that UpCity really is one of the top search tools on the market.
Now while UpCity is more of an online marketing solution, it does offer an SEO toolkit that can prove to be extremely useful to small businesses looking for all-in-one solutions. There is not quite as much depth in terms of keywords and reporting, but there is a suite of tools that will help you along the way when you are getting started with SEO.
It is particularly useful for smaller enterprises that need some assistance with every aspect of their online marketing initiatives and not just SEO.
Conclusion
There are plenty of SEO tools on the market today, and each one has its own value depending on what it is you are trying to achieve. Be sure to conduct proper research when deciding on a tool and outline your goals and necessities clearly in order to be certain that you are making the right choice.
We would love to know more about your favorite SEO tools! Tell us about them in the comments below or on Twitter!