In case you missed some of the topics we covered this week, here is the social media week-in-review!
Effective SEO Tips for Optimizing Content on Your Page
There is an curious irony when it comes to SEO: everyone knows that it is important when it comes to getting found, but few people understand how it works. While it may seem like a complicated endeavour to optimize your content – what with all the talk about algorithms and pandas – there are few simple steps you can take that will make a big difference!
Social Media for Small Business [INFOGRAPHIC]
Social marketing is not something that should be adopted only y big companies. Businesses of all sizes, even small businesses, can use social media to their advantage and help grow their business! Find out how social marketing is helping small businesses in a great infographic!
What are ‘Targeted Tweets’ and How Should You Use Them?
Recently, Twitter unveiled their newest marketing tool: Targeted Tweets. This new feature brings in an entirely new advertising angle from which marketers can take advantage. Find out what these updates are and how you can use them to gain a competitive edge early!
Social Media Case Study: Honda
About a year ago, Honda noticed a growing trend and near-obsession with Pinterest. They decided that the best way to promote their newest CR-V was to launch a cost-effective campaign aimed at spreading the word virally. The approached worked and Honda created a campaign worthy of a feature in this week’s social media case study.
Social Equity: The Effect of Social Media on Your Brand
How does your brand’s image benefit from your involvement in social marketing? In this week’s Social Equity segment, we decipher how your brand equity increases both in the short- and long-run with the strategic use of social media marketing.
Have a look through some of these great articles and enjoy your weekend!
https://t2marketinginternational.com/wp-content/uploads/SEO-1-300x225.jpg00Corey Padveenhttps://t2marketinginternational.com/wp-content/uploads/2022/12/logo-t2-300x138.pngCorey Padveen2013-04-27 11:30:422013-04-27 11:30:42Social Media: Week-in-Review, April 27, 2013
Honda was looking for a way to promote their new CR-V to a specific demographic, and they found that the best way was through Pinterest.
The Honda CR-V has a very specific audience in mind: young adults on the verge of a major step. Whether that is starting a new career, getting married, or beginning parenthood, the Honda CR-V is aimed at making the transition easier for this group.
So how do you market to them?
The Campaign
In 2012, Honda decided to take advantage of the growing addiction to Pinterest among young adults to market their brand. How? By making people stop (for a whole day)! The #Pintermission campaign was intended to get influencers fitting the targeted demographic to stop using Pinterest for 24 hours and go out to live life. This is the aura Honda aimed to cultivate with the new CR-V, and this campaign was how they got that message across.
What was the reward for not pinning? Well, Honda reached out to a group of 5 key influencers and asked them to stop pinning for one day. In return, Honda offered them $500 to put towards making one of their dream pins a reality. Each of the five users was given a board on a designated Honda Pinterest page and asked to pin about activities they dreamed of doing. The reward money for not pinning over the course of 24 hours was then to be put towards making one of these dream activities a reality.
So how did the campaign do? Nearly 5 million users were exposed to the Pintermission boards. Furthermore, these five pinners managed to garner over 5,000 repins and 2,000 likes in a very short time frame. And what’s most impressive? There were over 15 million impressions on different media platforms. That’s a lot of exposure for Honda.
The Lessons
Some of the most important lessons from this social media case study appear to be counter-intuitive when it comes to marketing and advertising. But the proof is in the numbers; this method works.
Never Ignore the Power of Influence
Similar to our social media case study on Kotex, Honda reached out to influencers on Pinterest in the hopes that their reach would mean a viral campaign. Once again, this method proved to be a winner.
Influencers can take your campaign to the next level. Honda reached out to five people. Five. Granted, they have an internationally-recognized brand to fall back on, but they still attained those numbers with little effort. The brunt of the reach was due to the fact that these pinners had 6- and 7-figure follower counts.
Never ignore the power of influence on social media. Your average high-school senior can have more social clout than the most powerful executives in the world. Keep that in mind.
Make It Easy for Others to Do the Work
Apart from creating the #Pintermission campaign and the designated boards for the five pinners, Honda did not have much involvement in the evolution and growth of the campaign. They simply asked that they be included as collaborators on the individual pin boards in order to garner exposure.
There were no fancy apps or special requirements for the pinners to qualify, they simply offered five people a chance to win $500 (that’s right, the campaign only cost $2,500 plus some time) for not using Pinterest. After that, it was entirely up to the participants to provide the content.
By making a simple, straightforward campaign, Honda managed to reach audiences far beyond expectations and for minimal cost. When you open the door for others to collaborate on social networks, you can very easily decrease the costs of running a campaign.
Engagement > Selling
Honda did not, at any point in their campaign, try to sell a car. That was not what this campaign was about. The CR-V is intended to get people off the couch and outside to experience life. This campaign was about making people realize that, and having Honda to thank.
By creating a campaign that promoted the spirit of their product, and linking that product to the campaign, very superficially, Honda managed to capture the attention of a massive portion of their target demographic.
One of the most important marketing rules when it comes to social media is to avoid selling (at least, in most cases). People are on social networks to engage, not to be bombarded with promotional offers. Honda recognized that and their success is the proof that it worked.
What is your favorite aspect of the Honda #Pintermission campaign? Tell us in the comments below or on Twitter!
https://t2marketinginternational.com/wp-content/uploads/hondalogo.jpg00Corey Padveenhttps://t2marketinginternational.com/wp-content/uploads/2022/12/logo-t2-300x138.pngCorey Padveen2013-04-25 06:15:442013-04-25 06:15:44Social Media Case Study: Honda
Pinterest marketing recently received a boost with the integration of backend analytics on Pinterest. These 7 tools can further benefit your Pinterest marketing strategy.
Little by little, Pinterest is becoming more business friendly. First, there was the launch of business pages, and recently there was the announcement of integrated insights for businesses. This is an exciting time for Pinterest marketing, and for those evangelists, here are some great tools to help boost your Pinterest marketing efforts.
Formerly known as Pinfluencer, Piqora is a fantastic tool when it comes to Pinterest marketing. With Piqora, users can build campaigns, track results, obtain more in-depth insights than those provided by basic analytics and measure both your influence in your community and the influence others have on their communities. This is an excellent tool for those serious about Pinterest marketing.
Ever wonder how influential you are to your Pinterest community? Pinpuff is a fairly simple and easy-to-use tool that lets you know how influential you are to your community on Pinterest. Similar to the influence-measuring features in Piqora but without all of the technical elements.
We have mentioned how to create catalogues in Pinterest, but what if you took your Pinterest marketing a step further and allowed your followers to not only see products you offer, but purchase them? Shopinterest, in beta at the moment, is currently offering users the ability to build stores and sell goods to engaged users – for free!
Reachli is great not only for Pinterest, but any form of visual marketing. The tool allows you to build your campaigns and market them across a variety of networks. You can then closely track the progress of your campaigns with the broad analytics offered in the backend, and adjust your campaigns according to where you see the most success.
A great tool that takes the insights offered for free in the backend of your own profile and applies them broadly across the entirety of the social network. Use Pinalytics to search for a keyword, term or user and see all of the trending activity and analytics that go with that search. This is a great tool to see what topics are garnering high levels of engagement.
This great Pinterest tool provides you with a set of helpful insights that allow you to ‘pin intelligently’. Use the information to find out what is working, what isn’t and where, when and with whom you are getting the best results.
Ever wonder why some people have better boards than everyone else? With Pinstamatic, you can be right on top with your competition. This tool allows you to customize your boards to maximize engagement with add-ons like quotations, music maps and much more!
These are just a few of the great tools out there that should help with your Pinterest marketing. Pinterest is still an evolving tool, so keep your eyes open for new changes and updates that are geared to help marketers.
What tools do you use when it comes to maximizing your Pinterest marketing strategy? Tell us in the comments below or on Twitter!
With the recent Pinterest updates, there is quite a bit social marketers need to be aware of. This infographic does an excellent job of outlining what new features exist, what features have been removed from the photo-sharing network, and how marketers should adapt to these changes.
When it comes to SEO, social media is of ever-growing importance. Link-building has long been one of the foundational pillars of successful SEO, and with a proper social strategy in place, you can take your link-building to the next level.
Success in social marketing is all about having an effective strategy in place, but tools can be a great compliment to your program. These 10 free social media monitoring tools can help you maxiomize your efforts in social marketing, and expand your reach considerably.
In 2010, with the World Cup right around the corner, Gillette wanted to attract a new customer base in Italy – males under the age of 25. They knew that social was important, and aimed to expand their presence in this new market using YouTube. The results were outstanding and we highlight some of the key lessons for marketers in this week’s social media case study.
Linking your social media strategy to your SEO efforts can have dramatic effect when it comes to Social Equity. In this week’s Social Equity segment, we look at the value added to your business as a result of having highly correlated social media and SEO strategies.
Have a look through some of these great articles and enjoy your weekend!
https://t2marketinginternational.com/wp-content/uploads/pinterest2.jpg00Corey Padveenhttps://t2marketinginternational.com/wp-content/uploads/2022/12/logo-t2-300x138.pngCorey Padveen2013-04-06 11:45:122013-04-06 11:45:12Social Media: Week-in-Review, April 6, 2013
Pinterest marketing underwent a major overhaul recently with the site’s re-design, and there are a lot of changes marketers need to be aware of when it comes to Pinterest marketing.
Pinterest has long been a favorite medium for the visual marketer. In fact, last week, our Social Equity segment focused on the value added to your business as a result of your Pinterest marketing efforts. Well, we thought we would start the week off in similar fashion by showing you exactly what (major) changes Pinterest has undergone in the last couple of weeks as a result of their site re-deign, and how your Pinterest marketing strategies might need to be tweaked as a result.
One of the most interesting sections in the infographic below is the ‘Features Removed’ category, which details what is no longer available on Pinterest. When it comes to Pinterest marketing, the three most important features to disappear are undoubtedly links, tweeting pins and liking boards on Facebook.
With regards to links, do not forget that embedded links still exist, so make sure to embed a link to your website or landing page in each of your images. It is the featured link in your description that is no longer included. The difficulty that arises with the other two lost features is that it makes one’s efforts to create a cohesive, interconnected social media marketing strategy somewhat more difficult. You’ll need to be a little more creative when it comes to your Pinterest marketing in order to maintain brand consistency across all of your social networks.
That said, the features added to the newly re-designed Pinterest make Pinterest marketing a whole lot of fun, and introduce an entirely new business aspect to the photo sharing social network.
Have a look at the infographic below and let us know what your favorite new feature is or what you will miss most from the old Pinterest design! Tell us in the comments below or on Twitter!
Social Equity benefits from the hidden power of Pinterest.
One of the jewels of social media is Pinterest. Since its launch a few years ago, Pinterest has been an unstoppable juggernaut in the realm of social media, and the Social Equity your business can derive from Pinterest is as impressive as it is unique.
Pinterest is not necessarily for every vertical, and it is important to understand that. While a presence on Pinterest can never hurt, it is not necessarily going to be your top generator of Social Equity if you do not meet the proper criteria – namely, that you are in a visual industry. Furthermore, if your business model is not necessarily apt for Pinterest (your average accountant may not be generating much revenue, Social Equity or referral traffic from Pinterest) you might be devoting precious resources to maintaining your account, when they should be focused on other social networks. Having said that, if you put together a social media strategy and recognize the potential for your business on Pinterest, the Social Equity you generate will be among the greatest of any of the networks we have discussed so far.
First, we should understand what makes Pinterest such a powerful tool when it comes to business.
The Business Potential for Pinterest
About a year ago, Shareaholic released a study that found something incredible: Pinterest was a greater generator of referral traffic than Twitter. Twitter. A month prior to that, it was discovered that Pinterest surpassed Google+, YouTube and LinkedIn combined for referral traffic. Since then, the social network has only grown in power, and with their recently launched Analytics feature, it is no wonder that we are discussing the Social Equity of Pinterest. Now Pinterest, too, recognizes the value it adds to business.
With the newly launched analytics and insights feature for your Pinterest account, you can monitor exactly how your audience is interacting with your pins and the images on your site. Though it is still somewhat new and in its infancy, this feature can mean big things for the future of Pinterest for business.
Other Important (Often Overlooked) Features
People tend to overlook a lot of the important features in the backend of Pinterest when it comes to generating referral traffic and building Social Equity. First, one should note that pins themselves do not register with crawlers to help with your search rankings, but your boards do, so optimize them.
Second, add links and meta descriptions to your images, because if those are shared outside of Pinterest, all the better for your exposure. And if someone clicks on the image within Pinterest, they are headed right to your site.
Third and finally, by simply adding a price to your pin’s description, you can add a price to the top corner of your image and create a pseudo-catalog (for minimal cost compared to traditional print) and share it with your followers, updating it regularly.
Now if you apply these simple measures, you can start to understand the Social Equity derived from a Pinterest presence.
Social Equity of Pinterest
Captivating images are a great way to build a following. People do not necessarily like text, but they love visual explanations. Just look at the jump in the use of infographics to simplify complex, often dull bits of content.
Pinterest can be a tool to develop a social image for your brand outside of your corporate image. Social Equity is as much about the likeability of your brand as it is the direct value added to your business as a result of social activity. Pinterest is an avenue through which you can make yourself very likeable, very quickly.
Furthermore, on the advertising end of things, Pinterest can, as noted above, provide your brand with a cost effective means of showcasing new products, providing links to an e-commerce store whereby those who like your product can purchase it and, more importantly, save you a tremendous amount of expense when it comes to printing new catalogs. Of course, a business with a physical location would likely do both, but for those who cannot come to your store, imagine the added value of having a virtual version of your catalog that not only features prices and availability, but links directly to the item in your virtual store.
In our social media case study about Burt’s Bees posted yesterday, we noted the increase in online sales Burt’s Bees experienced as a result of simplifying the buying process for their Facebook fans. (You can read the full article here.) Pinterest allows you to do the same thing, and a simple purchasing process with few or no hurdles means more customers and faster conversions.
Pinterest is a constantly and very quickly evolving tool. But with each step Pinterest takes, the Social Equity it stands to generate for your business goes a step further as well. Furthermore, because of its youth, there is still so much that has yet to be tried when it comes to Pinterest campaigns and promotions, and when it is something visual, it is often something intriguing. First to the social media market typically means biggest gains, and that goes both for financial and Social Equity gains.
Where have you found the value added to your business from Pinterest? Tell us in the comments below or on Twitter!
https://t2marketinginternational.com/wp-content/uploads/pinterest2.jpg00Corey Padveenhttps://t2marketinginternational.com/wp-content/uploads/2022/12/logo-t2-300x138.pngCorey Padveen2013-03-29 06:15:182013-03-29 06:15:18Social Equity: The Power of Pinterest
Social media is a worldwide network, but every aspect of that network – from Facebook, to LinkedIn, to Twitter – is different, and as a result there will be different posting strategies employed in each.
Social media marketing is all about expanding your reach at every turn. Considering the vastness of your audience, it would be devastating to waste a solid piece of content on a dormant audience. As we like to say, if a post falls on social media at the wrong time, will anybody see it?
We thought that it might be helpful to break down where and when you should be posting based on best times to post by network. Before you can employ these tips, however, you need to answer two questions. First, what are the features of the audience you are hoping to target? In other words, what demographics are you targeting? Second, where does you content best fit when it comes to social media? Once you have established answers to these two important questions, then you can apply these tips and see your reach skyrocket on social media!
Best Times to Post
People are constantly asking what the best times to post on social media are, and the reality is that the easy answer is, “It depends.” Who are you looking to target? Night owls? Then these general data will not apply to your niche. However, based on amalgamated survey data, these are the best times to post to different social networks.
Facebook
For Facebook, traffic hits a peak between 1p.m. and 4p.m. The best time for traffic on the social network is Wednesdays at 3p.m. On the other hand, posting first thing in the morning (as people are getting to work) and between 8p.m. and 8a.m. will leave your post stranded on Facebook with few, if any, being reached.
Twitter
What is important to note for Twitter is that business hours are key, with an emphasis on the afternoon (1p.m.-3p.m. more specifically). After 11a.m., traffic on Twitter begins to build and by mid- to late-afternoon, it reaches its zenith. However, posting in the late afternoon on Fridays, or between 8p.m. and 9a.m. will, once again, leave your tweets with few users engaged.
LinkedIn
Leading up to and away from business hours is when you stand to see the highest exposure on LinkedIn. From 7a.m.-9a.m. and 5p.m.-6p.m. is when your reach will be maximized on the social network, while 10p.m.-6a.m. will generate the least exposure. Traffic also tends to fade during business hours on LinkedIn, and Mondays and Fridays are statistically a little quieter than the rest of the week.
Google+
Google+ is most active during business hours, with a peak being hit between 9a.m. and 11a.m. However, as you head out of the business day, traffic tends to slow and doesn’t pick up until the following morning. Evening posts generate the lowest reach on Google+.
Pinterest
Pinterest is where the night owls show up. (Well, also the afternoon owls.) Traffic on Pinterest begins to build after noon, and peaks between 2p.m. and 4p.m. and again between 8p.m. and 1a.m. However, avoid posting to Pinterest during dinner hours! Between 5p.m. and 7p.m. is when your exposure stands to be the lowest, and the same holds true for the couple of hours leading up to dinner. But Saturday morning is the Pinterest gold mine – this is the point in the week where the network has its highest traffic.
Now, these are all the hours where your content stands to garner the most exposure due to the traffic on the social networks. However, consider in your strategy whether you want to be competing at peak hours, or if you would rather be one of the few competing for attention in non-peak hours. For example, the weekend may not be the busiest time of the week for Facebook, but there is still a large audience on the network and very few businesses posting to it. Furthermore, there is a higher share ratio on Facebook on the weekend. Think about it!
When have you found is the best time to post to different social networks? Tell us in the comments below or on Twitter! And don’t forget to ‘Like’ us on Facebook!
https://t2marketinginternational.com/wp-content/uploads/2022/12/logo-t2-300x138.png00Corey Padveenhttps://t2marketinginternational.com/wp-content/uploads/2022/12/logo-t2-300x138.pngCorey Padveen2013-03-20 06:15:482013-03-20 06:15:48Social Media Hints: Best Times to Post
The use of Pinterest and social media by Kotex proved to be one of the most successful and innovative social media campaigns run to date.
With the major announcement yesterday that Pinterest would now provide analytics to its business users, we thought an appropriate social media case study this week would involve the use of the social network. And what better Pinterest-themed social media case study than its use by Kotex last year to celebrate women’s inspiration.
The Campaign
As the world of social media exploded with the introduction of Pinterest last year, the first network of its kind, dominated almost entirely by women, Kotex and their social media marketing team had the brilliant idea to run a social media campaign centered on the women of Pinterest.
The brilliance lay in how they decided to design the program. Effectively, Kotex sought out the 50 most influential women they could find on the social network after reviewing thousands of accounts and their followers, and began searching through their boards to determine what inspired them. After that, they put together customized gift boxes inspired by these women’s boards, and reached out to these influencers on social media to share these gifts with them. They asked for only one thing in return: to repin the gift.
The results were far greater than what Kotex could have hoped for. Not only did nearly 100% of the 50 women comply with the simple request, but they went above and beyond. These women posted pictures of each component of the gift on both Pinterest and Instagram, made comments on Twitter, Facebook and reached out to their extended networks to tell them all about this wonderful gesture by Kotex.
By the end of the campaign – well, the end of Kotex’s analytics of the campaign, without measuring the extended secondary reach that the virality of the campaign created – Kotex had measured over 2,200 interactions and nearly 700,000 impressions. That’s quite the reach from contacting only 50 people directly!
Take a look at this video for a more comprehensive breakdown of the campaign:
The Lessons
There is a lot we can learn as marketers from this campaign. But when we consider the fact that this social media campaign relied heavily on a viral effect, we think the best lessons to pull from the Kotex social media case study relate to the importance of influencers.
Find Your Influencers
Kotex knew their demographic and the audience they could reach, but they knew that referrals are so much more powerful than direct marketing. It was for that reason that the marketing executives at Kotex went looking for their social media influencers on Pinterest.
These were women who had a reach far beyond that of Kotex alone. And they were women with an audience that filled two vital criteria: the audience was made up of the right demographics and the audience was highly engaged with these influencers. When you can turn influential people into brand advocates, you can rest assured that you are going to generate quite a bit of new business. But in order to find these influencers, you need to keep this next lesson very much in the forefront of your thinking.
Influencers Can Be Anybody!
The women to whom Kotex sent gifts were not on any Forbes power list, they were not First Ladies and they were not Manhattan socialites – they were normal. (Well, that is not to say that these other women are not “normal” but you know what we mean.) These were every day women who happened to build a large and highly engaged following on Pinterest by simply being active and posting content their followers loved to share. It took a lot of insight for the marketing executives at Kotex to understand this.
When it comes to social media, industry influencers are no longer part of a closed off group comprised of the economic and social elite – anyone and everyone has the ability to be an influencer. Marketers need to keep this in mind.
Small Gestures Go A Long Way
The gift baskets sent by Kotex did not include fancy electronics, or high-priced jewelry. They were simply made up of small knick-knacks that Kotex knew these women would love because they did their research. Kotex could easily have sent them gift certificates for a lifetime supply of Kotex products, but rest assured, the returns would have been far fewer.
The reason why there was such a high response rate and such a viral effect was because Kotex customized these gifts to the tastes of the recipients. They did not need to include lavish, overpriced items because they knew that what they had included was worth much more. A little research into their industry influencers resulted in the numbers you see above. So remember, a little thought can get you a lot further than the easiest option.
Create Limitless Campaigns
Kotex asked these women to do one thing: repin the gifts. A simple request. But the beauty of social media is that these women decided, on their own accord, to take the Kotex campaign to the next level, and involve virtually every avenue of social media they had access to. Kotex created a campaign that had an inherently viral element to it; by giving these women individually-inspired gifts and making them feel unique, it was only a matter of time before they shared the experience with their communities. Furthermore, Kotex did not give these women an ultimatum. The gifts were not a bribe, they were simply gifts with one small request. Giving these women the freedom to do what they wished with regards to sharing the gifts and experience with their communities led to them immediately taking the opportunity to boast about how special they felt thanks to Kotex.
Don’t Hope to Go Viral – Work Your Way There
Kotex was lucky that the campaign was as innovative and original as it was. At the time, Pinterest was the newest, hottest social network and Kotex was the first brand to take advantage of it in the way that they did. First-mover advantage worked wonders for the Kotex brand, but we cannot all hope that our social media campaigns will go viral the way the Kotex campaign did. So, when putting together your next campaign, reach out to your influencers, but don’t neglect the average customer or social media fan. After all, by targeting influencers, the ultimate audience whom you hope to reach is the average user, so make an effort to reach out to every person you can. Brand loyalty is brand loyalty wherever you find it.
The Kotex example is one of the finest uses of Pinterest and social media to date. As marketing on social media continues to evolve, it is certain that we can expect other campaigns to catch on as virally as this one did, but with regards to the use of influencers, it is hard to think of another example as perfect a social media case study as this one.
How are you reaching out to your influencers? What methods do you use to determine who your industry influencers are? Tell us in the comments below or on Twitter!
https://t2marketinginternational.com/wp-content/uploads/2022/12/logo-t2-300x138.png00Corey Padveenhttps://t2marketinginternational.com/wp-content/uploads/2022/12/logo-t2-300x138.pngCorey Padveen2013-03-14 06:30:522013-03-14 06:30:52Social Media Case Study: Kotex
Pinterest marketing was taken to the next level on Tuesday when Pinterest officially announced its newest feature (and what is undoubtedly every marketers favorite): integrated analytics.
So what does this mean with regards to Pinterest marketing? Slowly, Pinterest has been taking steps to become more business friendly, presumably in an effort to begin generating revenues internally. (After all, a business with no income can only last so long.) A few months ago, Pinterest announced the launch of business pages. Now, Pinterest marketing is taking the next leap forward with the launch of integrated analytics.
The analytics provided in the backend are fairly standard. They do not go into the complexity of some tools, like Pinfluencer, which allows you to delve deep into the insights of your followers and find your most influential pinners. But that is not for everyone, and what Pinterest does provide, completely free, is more than enough for you to gauge the success of your Pinterest marketing efforts.
Below are a few steps to help you get started with Pinterest marketing analytics, and a few tips to consider when using them.
Setting Up Your Pinterest Analytics
While your analytics may be working in the backend, you may not be able to access them right away. Luckily, it is a fairly simple process.
First thing you need to do is have your website verified by Pinterest. If you understand code, or have an easy-to-manage CMS like WordPress, then this is a very simple process of uploading a file to your backend or a line of code to your header. If you do not, then simply grab the line of code or file, send it off to your webmaster, and have them put it in there. Once that is done, and your site is verified, you will need to update to the “New Look” of Pinterest.
In your dropdown menu, the final tab gives you the option to switch to this new theme. Once you do, you will see a new tab in your menu: Analytics.
Let the Insights Begin!
Now you are all set to begin looking into your Pinterest marketing analytics. There are four tabs in your analytics backend: Site Metrics, Most Recent, Most Repinned and Most Clicked.
The latter three tabs are fairly straightforward; these three tabs break down the most recent activity (in picture form, of course) on your account with regards to shares, repins, clicks, etc. and give you some insights into who participated in said activity. Remember the small column on the left-hand side of your front page on Pinterest that showed you some of your most recent activity? Well, these three tabs are essentially far more detailed versions of that column. They allow you to monitor the progress of your Pinterest marketing on your website and see how that activity is converting on the social network.
The real metrics come into play in that first tab: Site Metrics.
This allows you to delve deep into your site’s Pinterest activity to see where you are successful, and just how successful you are. For the first time, you can measure the number of impressions on the pins from your site, and see how that translates into your reach on the social network. You can now also see the click-through rates on your pins, as opposed to relying on Google Analytics to measure the referral success of your Pinterest marketing.
At the end of it all, your Pinterest marketing analytics should look something like this:
With this new feature, we can be sure to see Pinterest moving into the realm of offering paid advertising shortly. Like promoted tweets or Facebook posts, Pinterest seems to be on the verge of offering a whole new set of business services that will likely make paid Pinterest marketing all the more attractive. Particularly now that these campaigns can be monitored.
What do you think of Pinterest’s new analytics dashboard? How do you plan on integrating it into your Pinterest marketing strategies? Tell us in the comments below or on Twitter!
https://t2marketinginternational.com/wp-content/uploads/2022/12/logo-t2-300x138.png00Corey Padveenhttps://t2marketinginternational.com/wp-content/uploads/2022/12/logo-t2-300x138.pngCorey Padveen2013-03-12 15:51:302013-03-12 15:51:30Pinterest Marketing with Integrated Analytics
Social media marketing success means knowing where you audience is, and a recent study shows those statistics.
The Pew Research Center published a study recently entitled “The Demographics of Social Media Users – 2012”. The study looked at Facebook, Twitter, Pinterest, Instagram and Tumblr in order to determine where audiences were. As marketers, we need to know where we can find our audiences in order to find success when it comes to social media marketing.
Some of the figures in this study are surprising, considering all we hear about social networking statistics. Below are a few of the key takeaways from the study, and some tips as to how these statistics can be incorporated into your social media marketing strategies.
Facebook Is Still in Charge
Of the population surveyed, 67% say they are on some sort of social media. As expected, Facebook reigned supreme with that entire population stating that they were registered with the largest social network. Coming in second was Twitter, with 16% of the surveyed population claiming to use the micro blogging social network. And in a very close third was Pinterest, with 15% of the population. The growth of Pinterest has been no secret, and these numbers prove it.
With regards to social media marketing, the demographics were rather impressive as well. Have a look at the table below to see a breakdown of the most popular networks and which demographics use them the most.
An In-Depth Look at the Users
When it comes to social media marketing, we need to make sure we are targeting the right audience. In order to do that, we need to know where our target audience is talking. Moreover, we need to know if our target audience would even respond to our efforts when it comes to social media marketing. Below is a breakdown of the surveyed population based on demographics and the proportion using social networking sites in some way.
Perhaps the two most interesting figures arise when looking at minority statistics. When it comes to Race and Ethnicity, the Black, Non-Hispanic and Hispanic population have a higher proportion of social media users than the White, Non-Hispanic population. Furthermore, a surprising 32% of the 65+ population claims to be using social media in some way. Have a look at the table below.
Highlights by Network
The study breaks down similar demographics to those above for each one of the five networks observed. When it came to Twitter, there was a slight edge of male users (17%) over female users (15%) and the most popular Race/Ethnic demographic using the network was Black, Non-Hispanics.
On Pinterest, female users (25%) far outweighed male users (5%), which is to be expected considering the overwhelming data that has been produced showing that Pinterest is a network dominated heavily by the female population. But perhaps what is most interesting to note is that the two income brackets that were the most popular when it came to Pinterest were $50,000-74,999 (23%) and $75,000+ (18%).
On Instagram, women once again out edged men 16% to 10%, respectively. What was interesting about the statistics from Instagram was the fact that there was a fairly consistent makeup of users from nearly all demographics. The same can be said about Tumblr, the least popular of the networks reported.
Finally, Facebook showed yet another favor for the female population (72%) over the male population (62%). Though when it came to the rest of the data, there was little prejudice for one demographic over another in most categories. Based on the study, it would seem that regardless of your socioeconomic status, Facebook is where you want to be. Thus, we can conclude that when it comes to social media marketing to any demographic, Facebook is always a viable place to start.
Click here to read the full report. What have you found to be most surprising? Will any of these statistics influence your social media marketing strategies? Tell us in the comments below or on Twitter!
https://t2marketinginternational.com/wp-content/uploads/smmdemographics.jpg00Corey Padveenhttps://t2marketinginternational.com/wp-content/uploads/2022/12/logo-t2-300x138.pngCorey Padveen2013-02-20 12:59:492013-02-20 12:59:49Social Media Marketing Statistics: Where Is Your Audience?
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Furthermore, on the advertising end of things, Pinterest can, as noted above, provide your brand with a cost effective means of showcasing new products, providing links to an e-commerce store whereby those who like your product can purchase it and, more importantly, save you a tremendous amount of expense when it comes to printing new catalogs. Of course, a business with a physical location would likely do both, but for those who cannot come to your store, imagine the added value of having a virtual version of your catalog that not only features prices and availability, but links directly to the item in your virtual store.
