Daily Minute Master Series – October 5, 2021

October 5, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Facebook, WhatsApp, Instagram Down in “Epic” Configuration Error Outage

Facebook, Instagram, WhatsAPP and Oculus VR went down early on October 4, 2021. The outage continued through the afternoon. It’s been determined from multiple sources that the outage is likely due to a major misconfiguration that knocked the sites completely off the Internet in what has been described as an epic and nightmare scenario.

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What Happens on the Internet Every Minute (2021 Version) [Infographic]

How much has your online activity changed over the last two years? If you’re like most people, you’re spending more time in social apps as you look to stay connected, you’re spending more money via eCommerce, stemming from store closures and restrictions, and you’re logging in to work from home, leading to new habitual behaviors. It’s hard to quantify the significance of this shift, but the latest ‘Data Never Sleeps’ chart from Domo gives use some measure of just how much time people are now spending on the web.

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Twitter Opens Nominations for ‘Best of Tweets’ Ad Campaign Awards for 2021

Have you run any great campaigns on Twitter in 2021? If you have, then you could be up for an award, with Twitter once again holding its ‘Best of Tweets’ competition to crown the best brand tweets of the year.

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The New Marketing Model for Growth: How CPGs Can Crack the Code

A sophisticated, predictive, and customized new marketing agenda is enabling CPG marketers to fulfill their new growth mandate. Here are the key ingredients.

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The Basics of NFTs [Infographic]

If you use social media, basically at all, you would have definitely noted the rising interest in NFTs, or ‘non-fungible tokens’, as a vehicle for buying and selling digital artworks. Aligned with the broader push on cryptocurrency, NFTs have become the latest tech trend, with people paying thousands, even millions, to own exclusive pieces of digital art, which many are then putting on display on their social profiles.

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WWW vs. non-WWW: Which is Better for SEO?

Does using www vs. no www have an impact on your website’s SEO? What do search engines prefer?

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YouTube Launches Improved Viewer Retention Insights to Help Guide Your Content Approach

YouTube’s adding more new metrics to help improve the performance of your channel, with specific insight into the elements of each video that are maximizing audience engagement, via improved retention stats.

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Daily Minute Master Series – October 4, 2021

October 4, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Google Publishes Best Practices Guide for Ecommerce

Google added a new section of their developer pages focused on best practices for ecommerce websites. The new pages are aimed at developers but are equally useful to any ecommerce site publisher that sells products online.

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Forbes Ranks World’s Most Influential CMOs, Featuring Preeminent Chief Marketing Officers Who Are Challenging The Status Quo To Create Lasting Impact

Chief Marketing Officers at the world’s largest technology, entertainment and fitness companies are among the executives that dominate Forbes’ 2021 ranking of The World’s Most Influential CMOs. Developed with research partner Sprinklr and data from LinkedIn, the ninth-annual World’s Most Influential CMOs list for 2021 provides a comprehensive look at the top 50 marketing leaders who are challenging the status quo, creating a lasting impact within business and culture, and disrupting their respective industries.

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Facebook Calls on Independent Oversight Board to Rule on ‘Cross Check’ System for Celebrities

The Wall Street Journal’s ‘Facebook Files’ report, which details various leaked insights from inside Facebook HQ, has certainly sparked a whole new range of concerns for The Social Network. Among the various issues outlined in the multi-part investigation was the notion that Facebook holds celebrities and high profile users to a different standard, with a separate moderation team double-checking their posts and updates, and potentially leaving them up when they would have been removed if they were from everyday people.

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Marketing Isn’t Dark Magic — But Marketers Can Use Data To Influence The Future

Marketing tends to get a bad rap at many organizations. What other department can so easily gobble up tens to hundreds of thousands of dollars each month with the promise that these dollars will somehow turn into revenue at some point in the future?

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YouTube Publishes New ‘Shorts Report’ to Highlight Key Content Trends and Tips [Infographic]

YouTube has published its latest Shorts Report, which highlights all the key trends that the platform’s seeing in its TikTok-like short-form video feed – which, according to YouTube, is already generating 6.5 billion daily views.

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Nine Effective Email Marketing Strategies That Aren’t Just About ‘Selling’

Email marketing can be extremely effective for advertising products, whether through sale announcements or updates highlighting new items. But this marketing channel can also be leveraged in a number of other ways to connect with customers on a more direct and personal level, ultimately leading to more purchases.

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Daily Minute Master Series – October 1, 2021

October 1, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Facebook Announces Expansion of 2Africa Subsea Cable Project to Connect the Next Billion Users

Facebook has announced a new expansion of its 2Africa subsea cable project, which will now facilitate advanced internet connection between three continents – Africa, Europe, and Asia.

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How Inclusive Marketing Helped the Makers Of Baby Shark Get More Than 42 Billion YouTube Views

The makers of Baby Shark have had a significant impact: more than 42 billion YouTube views, nearly 350 million app downloads, just under 87 million YouTube subscribers. Their content is stellar and is designed for repeat consumption. But the brand inclusive approach also supports their success. The good news, is their approach to reach broader audiences can be adapted to your brand. Here’s how.

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Can Chrome-Based Spammers Impact Core Web Vitals?

Google’s John Mueller answered whether Chrome-based spam traffic could negatively impact core web vitals scores. John Mueller isn’t on the Chrome or web platform team, so he had to pause a moment to think about that a second before answering. One of the implications, an underlying question, is if it’s possible to launch a negative SEO attack focused on poisoning Core Web Vitals and thereby affect a known ranking factor.

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How Facebook Messenger Generates Cost-effective, Trackable Leads

It has been an undeniably interesting year running Facebook advertising campaigns. Apple’s implementation of iOS 14.5 caused, at best, a shift in our ability to track and attribute campaigns that rely on pixel data. At worst, it has made Facebook a less attractive advertising platform for direct response-oriented advertisers. But pixel-based conversions aren’t the only way to drive results within Facebook. In fact, Facebook lead forms and Messenger are a relatively untapped and efficient way to drive lead flow immune to the tracking woes caused by iOS 14.5.

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Boost Your Online Reputation with Your Google My Business Ranking

A five-star rating is never enough. When you really start to dive into what your reviews mean to your customers, you’ll see that there’s a lot more to it than just stars. Join search experts from Podium as they reveal what people notice when they look you and your clients up online, including how the pandemic has changed your customers’ expectations. Learn more about gathering reviews, responding to reviews, and keeping your online reputation robust.

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Facebook Provides New Tips on How to Set Boundaries in Messenger to Avoid Harmful Interactions

With messaging becoming an even more important connection tool over the past year, that’s also increased negative interactions in messaging apps, and harmful exchanges, which can cause significant mental and emotional impacts, whether intentional or not.

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Daily Minute Master Series – September 30, 2021

September 30, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

TikTok Announces New Advertising and Branded Content Partnership Options at TikTok World Event

TikTok held its first ever TikTok World business showcase event, where it shared a range of new tools and options designed to help brands make the most of its platform, while also painting a clearer picture as to how TikTok will monetize its now billion-plus audience, and help creators earn money for their efforts.

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Google Confirms 11th Chrome Zero-Day Attack, Releases Urgent Fix

Google has issued an urgent upgrade warning to all Chrome users…

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Facebook’s First Big Investment into the Metaverse, and What it Means for the Future of the Company

Facebook has taken its next steps into the expanding Metaverse concept, with the announcement of a new $50 million investment into research programs that will explore how to develop the digital Metaverse responsibly, and ensure that any related products “are built in a way that’s inclusive and empowering”.

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How Marketing Actually Works (And Why It’s Essential For Driving Change)

Imagine a group of brilliant automotive engineers designing cool features into a groundbreaking new car. Compulsive tinkerers, they optimize for granular personalization with all the bells and whistles they’d want if they were designing it just for themselves. They build the car, then hand things over to the marketers to convince customers these features are what they want, too — and that they should pay a premium for them.

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13 Smart Ways To Integrate Paid And Organic Content In Your Marketing

Paid advertising and organic content distribution are bound to be tactics you include when developing a digital marketing strategy for your business. Paying for targeted ads can introduce more consumers to your offerings, whereas the organic content you produce and share via your company website or social media can help guide those who are already seeking the type of product or service you sell into your sales funnel as warm leads.

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How to Find What’s Trending: 14 Tools for Topic Inspiration

One of the most effective ways to connect with your audience is to weave trending topics throughout your editorial and social media calendar. Not everything you publish has to be related to a current event but using trending topics strategically will allow you to ride waves of demand in both search and social platforms. Here are 14 of the best sources to help you find out what’s trending.

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Daily Minute Master Series – September 29, 2021

September 29, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Instagram Pauses ‘Instagram for Kids’ Project After Recent Media Reports

Amid a new storm of controversy following The Wall Street Journal’s ‘Facebook Files’ expose, Facebook has today announced that it will shelve plans for its ‘Instagram for Kids’ project for now, so that it can meet with relevant regulators and advisory groups, to ‘get this right’ before proceeding.

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TikTok Reaches a Billion Active Users, the Latest Milestone for the App

Despite almost being banned in the US, being actually banned in its second-biggest usage market, almost being sold off entirely and facing various direct challenges from rivals. Despite all of this, TikTok has continued to steadily grow, and build on its foundations, and has now reached a new milestone of one billion monthly active users.

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Google Has Moved Away From 200 Ranking Signals Number

In a Google SEO Office Hours Hangout, Google’s John Mueller revealed that Google has “moved away from the 200 ranking signals number.” He said that having a number like that is misleading. Mueller said it’s not the case that the ranking signals can be sorted and ranked as a list on a spreadsheet.

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Microsoft Advertising Launches Open Beta for Credit Card Ads

Microsoft Advertising announced an open beta for a new ad unit, called credit card ads. Credit card ads are available to advertisers targeting the United States and Canada.

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15 Tips on How to Rock a Small PPC Budget

Having a smaller PPC budget and getting maximum results is a challenge for many advertisers. It can be done! You can make the most of it with practical planning and a laser focus on your goals.

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Google Can’t See Content Behind Captchas

Google says websites can run into problems if they hide content behind captchas, as its web crawler won’t be able to see it. Googlebot doesn’t interact with anything when it crawls webpages. If it lands on a page with a captcha blocking the main content, it will assume that’s the only thing on the page.

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Daily Minute Master Series – September 28, 2021

September 28, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Instagram Launches New Global Branding Campaign, Highlighting the Benefits of Community Connection in the App

Instagram has announced the launch of its latest global branding campaign, called ‘Yours to Make’, which aims to showcase the benefits of community connection in the app, and finding your people through shared interests and trends.

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Are 404 & Soft 404 Errors Google Ranking Factors?

Can 404 and soft 404s errors affect your Google search rankings? According to Google, the answer is no. However, there is an exception you will want to know about, in order to avoid having a 404 error impact your rankings.

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Dynamic Search Ads: Keyword Mining Through Ngram Analysis

If you are looking for supplemental volume and have a website with multiple pages of content or metadata, Dynamic Search Ads (DSA) should be part of your holistic SEM strategy to drive incremental query coverage.

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How Ryan Reynolds Has Mastered Authentic Marketing

Most people know Ryan Reynolds from his movies, but the actor has his hands in a number of entrepreneurial ventures. He owns a majority stake in Mint Mobile, a mobile virtual network operator, which has grown more than 50,000% in the past three years. He was also invested in Aviation Gin before selling it for a staggering $600 million last year. But perhaps most applicable to the startup world, Reynolds is also a founder of Maximum Effort, a marketing firm responsible for the ads you’ve seen for the “Deadpool” franchise, Aviation Gin, Mint Mobile (of course) and that hilarious Match.com ad featuring Satan and the year 2020 as a match made in hell.

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B2B Marketing Strategies for a Post-Pandemic Environment

2020 was a year that many business owners and entrepreneurs would like to forget, both in terms of how it impacted their professional and personal lives. Many businesses were forced to close their doors and others tried to hold on as long as possible until they couldn’t continue.

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Give Your Business a Boost with Better Digital Marketing

In a crowded marketplace, it’s vital that entrepreneurs find ways to make their goods and services stand out. For most, that means developing an outstanding digital marketing plan. Your customers are online, and you have to find a way to reach them and convince them to buy.

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Daily Minute Master Series – September 27, 2021

September 27, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

How to Get Your Facebook Page or Account Verified

Do you currently have a Facebook Page? Are you trying to grow your small business, company, or personal brand? If the answer is yes, you should consider verifying your Facebook Page (or, if you’re an influencer, celebrity, or thought leader, your account) for several reasons. For starters, being verified on a huge social media platform like Facebook gives your presence credibility and gives consumers a sense of trust.

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TikTok Outlines Rising Opportunities for eCommerce, and the Unique Potential for Brands in the App

As part of its ongoing growth and push to implement more monetization opportunities, TikTok has been increasingly leaning into eCommerce, which can help facilitate increased advertiser activity, while also providing more revenue potential for individual creators through brand partnerships.

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YouTube Launches Super Chat and Super Stickers in More Regions, Adds New Comment Translation Options

YouTube is expanding access to its Super Chat and Super Stickers streamer donation options, while it’s also adding comment translation tools in-stream, helping to broaden utility in more markets.

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Google Publishes New, Practical Guide on Key Ad Creative Best Practices and Tips

Will Google ads be part of your holiday marketing process? The search giant remains a key source of product discovery, and with additional shopping tools and eCommerce options being launched throughout the year, Google does indeed look set to remain an essential connector for many purchases throughout the coming season.

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Facebook’s Adding More Elements to its Organic Post Testing Tool to Help Optimize Performance

After initially launching its organic post testing option for video in Creator Studio last year, Facebook is now rolling out an update, with a new layout, and expanded post options, helping to provide more guidance in your Facebook posting strategy.

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LinkedIn Launches Updated Lead Gen Forms Integration for Zapier, Providing New Automation Opportunities

LinkedIn has made collecting audience data a little easier with the launch of a new Event Registration trigger in the Lead Generation Forms integration for Zapier, enabling you to connect your gathered lead gen forms info with third-party tools and apps.

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Daily Minute Master Series – September 24, 2021

September 24, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Facebook Outlines Impacts of Apple’s Data Tracking Update, Provides Tips on How Brands Can Improve Ad Performance

It seems like Apple’s controversial App Tracking Transparency (ATT) update is causing significant impacts on Facebook, with The Social Network today outlining some of the specific ways in which ad reporting has been affected by the new privacy prompts.

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Google’s Apps Work Different on iOS 15

Many of Google’s key apps work slightly different on Apple’s iOS 15. These are the changes you need to know about. Apple’s iOS 15 and iPadOS 15 started rolling out this week and they come with a feature called Focus Mode. This a new OS-level setting that’s designed to eliminate distractions by restricting certain types of notifications while the setting is active.

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Ecommerce Returns and Their Role in Marketing

As much as retailers and brands would love them to, most customers don’t simply drop onto their site by accident. Given this, success is heavily determined by the acquisition strategy of their marketers. The problem is that many aren’t using key data points about their customers to analyze marketing effectiveness and are losing money as a result – and one key area of this is in returns.

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Why Marketing Poses A Cybersecurity Threat And What To Do About It

Humans: we’d like to believe they’re all good at the core. Unfortunately, there are a few bad apples in the bunch — or at least very opportunistic apples. When it comes to cybersecurity, the bad apples are hackers who are out to invade, profit from or damage a business. Cybersecurity has been a topic of conversation for a long time, but with so much data at our fingertips today, it feels like we’re at an inflection point where threat actors could have an advantage.

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What is Enterprise Search? Definition and Examples

There are a lot of different ways of tackling digital marketing at the enterprise level — and even some confusion about what enterprise actually means. Is it a large company or other organization? Is it a network of many websites? Is it a global brand, or a particularly large and complex website? Enterprise marketing can apply to each of these scenarios. In this column, we’re going to dig into some of the other frequently asked questions people have about one particularly important and important aspect of digital marketing at the enterprise level: Search.

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WordPress Ninja Forms Vulnerability Exposes Over a Million Sites

Recently it was disclosed that the popular WordPress contact form called Ninja Forms patched two vulnerabilities, affecting over 1 million WordPress installations. This represents another in a growing list of REST API related vulnerabilities that are being discovered among many WordPress plugins.

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Daily Minute Master Series – September 23, 2021

September 23, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Snapchat Launches New Lenses to Teach Users Sign Language as Part of International Week of the Deaf

Snapchat is looking to further its inclusivity efforts with the launch of a new series of Lenses that encourage users to fingerspell, as part of International Week of the Deaf.

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Facebook Announces New Portal Devices, Continuing its Evolving Hardware Push

Facebook has today announced two new Portal video-calling devices, adding to its expanding hardware catalog, while it’s also adding a new Portal for Business option, which is aimed at helping SMBs leverage video calling for enhanced collaboration and efficiency.

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5 On-Site SEO Factors That Matter Most

When it comes to which search optimizations Google actually considers ranking factors, you’ll hear answers of anywhere from three main factors to hundreds or even thousands of them.

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Optimizing Your Email Marketing In 2021

Digital marketing has more than shown its worth for businesses of all industries over the past year, and one strategy that’s been particularly valuable has been email marketing. Email marketing is arguably more important now than it ever was before. However, while email marketing is extremely important right now, it can also be difficult to do well. If you want to get all of the benefits of email marketing, you’ll need to familiarize yourself with all of the best practices and stay current with the latest trends.

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Brandemic Marketing 101: What to Do When a Game About Viruses Goes, Ahem, Viral

Most startups would kill for their first product to achieve a tidal wave of free word-of-mouth marketing, the kind that’s immediately recognizable to every person the world over. But what if the source of that word of mouth was the world’s deadliest health tragedy since the Spanish flu?

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What Destination Marketers Must Understand to Thrive in the Covid-19 Era

The pandemic wreaked havoc on the entire travel industry. Hotel bookings and airline reservations plummeted to almost nothing, and the cruise industry was paused entirely. The majority of countries had travel restrictions, and some closed their borders entirely. This created a massive challenge for destination marketers.

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Daily Minute Master Series – September 22, 2021

September 22, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Facebook Experiments with Removing Data on Individual Stories Viewers

This is interesting. According to reports from some users, Facebook is testing out a new process that would limit your insight into who’s viewed your Facebook Story to only those that have reacted to each Stories frame, or left a comment.

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TikTok Tests New Option to Pin Selected Video Clips to the Top of Your Profile

This could be handy – TikTok is testing a new option that would enable users to pin selected videos to the top of their profile display, helping to showcase specific clips to their profile visitors.

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New Report Shows that Facebook and YouTube Lead the Way as Key Sources of News Content

News consumption on social media has become a key point of emphasis over the past decade, with accusations that social platforms are causing increased division and angst through sharing and engagement, while activist groups look to boost misinformation and fake news via the same, as a means to skew the agenda in their own desired direction.

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3 Indispensable Pieces of SEO Advice for Beginners & Clients

Passionate newbie SEO professionals, drunk with visions of the possible traffic, sales, and money that should follow a number one ranking for a high-value keyword, spend hours reverse-engineering the search engine results pages looking for a magic bullet that will push their site to the top.

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TikTok Outlines Agenda for Upcoming ‘TikTok World’ Showcase Event

As TikTok continues to add more users, and become a more influential platform for many, many more users, brands are increasingly looking to tap into the platform for their promotions – which is set to reach a whole new level this holiday season.

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