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News & Updates
LinkedIn Launches Initial Test of Audio Rooms, Announces New Formats for Live Events
With the pandemic still disrupting live events, and forcing businesses and industry groups to seek alternative means of networking and community connection, LinkedIn has seen a big rise in live events hosted on its platform, with the creation Live Events in the app increasing by 150%, year-over-year.
It’s been written countless times already, but the pandemic has changed virtually every industry, and has had a uniquely fierce impact on the marketing landscape. In today’s digital and 24/7 media world, as it adapts to a seemingly ever-changing “new normal,” marketers must be quicker than ever to pivot at a moment’s notice: Attention and time are currencies that have become priceless commodities.
Local SEO: New Google Local & Google Maps Features That Boost Marketing [Podcast]
The 2022 key to local business success: Be the first to use Google’s newest marketing features in your area. Get more traffic in your door, get your business noticed faster, and outrank your competition.
Key Holidays and Celebrations of Note for 2022 [Infographic]
Whether it’s International Podcast Day, Hamburger Day, or Eat an Extra Dessert Day (yes, this is a real thing) – these days, there seems to be a celebratory date for everything, and these events can also be valuable prompts for your social media marketing efforts, and aligning your messaging with thematic elements to gain additional traction and traffic.
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News & Updates
Facebook Encourages More Developers to Integrate Facebook Stories Sharing into their Apps [Infographic]
As part of its ongoing effort to maximize Stories usage, and get more people posting more often in the app, Facebook has been pushing developers to utilize its ‘Share to Stories’ option, which enables app developers to easily plug their apps into the Stories posting process, helping to boost promotion, while also giving users more options for creating Stories content.
Instagram Launches Initial Test of Algorithm-Free, Reverse Chronological Feed Options In-Stream
After announcing the return of its reverse chronological, algorithm-free post feed late last year, Instagram chief Adam Mosseri has today shared a preview of how its new options on this front will work.
Facebook Adds New Features to Creator Studio, Including Stories Highlights and Timeline View for Posts
Facebook’s added some new elements to Creator Studio to mark the new year, including a Stories preview option for video uploads, and a new way to preview how your posted content looks in-stream.
How Digital Video Advertising Will Dominate The Next Decade
Incorporating video into your marketing strategy is now table stakes – in fact, 86% of businesses were using videos for marketing in 2021. If you’re not using this format to engage customers, your competitors almost certainly are. There’s a super simple reason video advertising so popular – it just works.
Twitter Tests New Topics Bar Above the Main Timeline to Highlight Relevant Discussions
Twitter’s trying out another way to improve tweet discovery in the app, with a test of a new topics bar above the main tweet timeline, providing a quick link to real-time discussions in the app.
TikTok Shares New Insights into the Importance of Audio in Brand Marketing
Unlike other video platforms, which have traditionally emphasized creating for ‘sound off’ environments in order to maximize your viewing opportunities, TikTok has repeatedly noted that sounds is crucial to the user experience, and that marketers need to consider audio as an equally significant element as the visuals in their clips – if not more so in some respects.
Optimizing Shopify product pages and blogs gets easier with Yoast SEO, which launches this month and offers the same features as the popular WordPress plugin. Slated to launch on January 18, Yoast SEO for Shopify will be available in 27 languages and come with a 14 day free trial.
Marketing is all about explaining to potential customers why your product fits their needs the best. To know that, you need to know what your competitors are offering. The only way to do that is through competitor analysis – studying what your competitors are doing.
9 LinkedIn Profile Tips For Digital Marketing Job Hunters
LinkedIn is a powerful tool to make professional connections and attract a pool of recruiters. Hiring managers across industries use LinkedIn to find new talent, including digital marketing recruiters.
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News & Updates
7 Predictions For Marketing Technology In 2022
Privacy is the number one most important technology, topic, or space for marketing in 2022, according to almost 500 CMOs and other marketing leaders. Also significant: AI, the power of story and content in video and audio, metaverse technologies like VR and AR, web3 technologies like crypto and blockchain, and environmental, social, and corporate responsibility.
Visualizing Mobile Traffic Worldwide [Infographic]
In the early 2000’s, text messaging was the thing, with youngsters regularly finding new ways to get creative with 180 characters, before mobile connectivity added a whole new element, and has completely altered the way we communicate and engage ever since.
15 Awesome Paid SEO Tools That Are Worth the Money
Excellent SEO is the cornerstone of any serious marketing strategy. You should be using it, too. Why are your search rankings so important? Try this number on for size: click-through rate (CTR) is more than 10 times higher for a result in position one than a result in position 10. You need to be at the top of the page to reach your audience, and SEO is the best way to get you there.
Internal Links As A Ranking Factor: What You Need To Know
Serious question: Are internal links a ranking factor? Too often, the chatter around internal links as a ranking factor feels more like it’s coming from a never-ending game of telephone rather than the true source, the search engines. Certain mythical SEO tales about internal links have been passed down through generations of SEO professionals. It can be hard to tell fact from fiction.
When the first email was received in 1971, it didn’t display on a monitor. It chattered out of a dot matrix printer — IN ALL CAPS — screaming its way into the zeitgeist. Fifty years later, it’s proved itself unsinkable in the face of countless waves of innovation. As a marketing channel, it works. As a database for our digital lives, it’s indispensable. As a personal identifier, it’s extremely durable. It’s hard to imagine how our ubiquitous e-commerce, social media, SaaS and IoT platforms would exist without it.
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Twitter Publishes 2022 Planning Guide to Assist in Your Tweet Strategy
Twitter has published a new 2022 planning guide to assist in your tweet strategy, which includes a range of templates, tips and prompts to get you thinking about how to maximize your tweet approach over the next year.
Meta Announces Updates to its Ad Campaign Set-Up Process to Better Align with Primary Objectives
It’s a little late in the year for significant system shifts, but Meta has snuck in one more update ahead of the holiday break, with the announcement that it’s making some big changes to its ad objective listings in Ads Manager, in order to simplify and streamline the campaign set-up process by enhancing the focus on the most practically relevant options and tools.
A Look Back at Instagram’s Various Attempts to Copy TikTok in 2021
All the reported usage numbers show that Instagram usage is in decline among younger audiences, while TikTok continues to go from strength-to-strength. Which freaks the Meta chiefs out – but just as a fun, seasonal reminder, here’s a look back at some of the many ways that Instagram has sought to stunt TikTok’s growth over the last 12 months through replication and copycatting of its features, which has worked to some degree, but hasn’t really slowed TikTok’s growth.
Clubhouse Launches Saved Replays, Unveils New App Icon
Clubhouse has snuck in an update, with a new ‘Saved Replays’ option which will enable users to save the audio from recorded Clubhouse chats to listen to at a later stage.
Let’s say you’re a startupfounder, who comes up with the next new idea in marketing, scaling, or strategic business development. But if you really need to sift diamonds from fakes and create a marketing campaign that will definitely work, here are my three favorite approaches to testing ideas that my team at Refocus.me uses.
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News & Updates
A Visual Guide to Profile Picture NFTs [Infographic]
Depending on who you ask, NFTs are either the first step into the next stage of digital connection in the metaverse, or they’re a total sham, and a waste of money, with little immediate or longer-term value.
It’s a new year, and online culture has shifted significantly over the last 24 months. Have you changed your approach to visual content and/or branding in-line with evolving trends?
5 On-Page SEO Factors To Check In Underperforming Content
The SEO landscape is constantly changing, and so is on-page SEO. As a result, we now have to think beyond just the title and meta description to optimize our pages for major search engines.
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News & Updates
Meta Launches New Legal Effort Against Phishing Scammers Who had Been Operating Over 30k Fake Pages
Meta has launched its latest legal effort to stamp out scammers seeking to dupe people via its platforms, with a new federal lawsuit in California against a group that had been conducting phishing attacks designed to trick users into sharing their login credentials via fake login pages for Facebook, Messenger, Instagram and WhatsApp.
Kraft Heinz condiment brand Heinz is teaming with one of the biggest gaming franchises — Activision’s Call of Duty — to identify hidden spots in the Caldera map for the new Warzone Pacific release that gamers can use to enjoy a snack break while playing, according to details emailed to Marketing Dive.
Marketing Analytics Firm 605 Plans Alternative to Nielsen Measurement
Count marketing analytics firm 605 among the number of firms that hope to fill in some of the gaps in measuring video audiences as more companies press for alternatives to the current standard, Nielsen.
Google’s John Mueller was asked if “brand mentions” helped with SEO and rankings. John Mueller explained, in detail, how brand mentions are not anything used at Google.
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News & Updates
Meta Publishes New Study on the Importance of Maximizing Inclusion in Gaming [Infographic]
Meta has published a new study which looks at how game developers should look to maximize inclusion within their projects, in order to cater to people of different genders and sexual orientation, which can both provide a more welcoming environment for all potential users, while also fostering more acceptance in society overall.
YouTube Expands Shorts Fund to More than 70 New Regions, Adds New Shorts Analytics Features
YouTube has announced some new updates for Shorts, including an expansion of its Shorts Fund, enabling more creators to get paid for posting highly viewed clips, and new Shorts analytics tools within YouTube Studio.
Pinterest Publishes New Guide on Optimizing Your Product Catalog Feed for Product Pins
As Pinterest works to build out its eCommerce features, and become a key hub for online shopping, attracting as many merchants as possible is central to that effort. A big push on this front has been simplifying its catalog ingestion tools, to make it as easy as possible for businesses of all technical capabilities to upload their full range of products, which can then be displayed as buyable Pins.
Meta Partners with Popular Mobile Apps for New End-of-Year Stories Collaborations
This could be interesting – today Meta has announced a new series of partnerships with several popular mobile apps that will enable users of each to share recap and celebratory-style creations from these third-party platforms direct to Facebook and Instagram Stories, providing another way to create unique, engaging Stories content for the holidays.
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News & Updates
Twitter Shares New insights into the Evolving Dating Conversation via Tweets [Infographic]
Twitter has published a new overview of the rise in dating-related discussion via tweet, with conversations about dating up 65% versus 2019, before the pandemic.
Keyword Clusters: How to Level up Your SEO Content Strategy
With every core update, Google gets more literary. But despite Google getting smarter, many site owners still optimize their websites with only a few keyword targets in mind. This is an outdated practice, especially when we know our landing pages often end up ranking for hundreds of keywords anyway.
If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information you need to make store optimizations that increase your search visibility, conversions, and revenue.
You Won’t Get a Twitch 2021 Recap If You Switched Off Marketing Emails
Like Spotify, Reddit and Nintendo, Twitch is offering users a snapshot of their 2021 activity. Among other stats, Twitch Recap tells users how long viewers watched broadcasts or how much time creators spent playing games for viewers or streaming from their hot tubs this year.
Twitter Publishes 2022 Planning Guide to Assist in Your Tweet Strategy
Twitter has published a new 2022 planning guide to assist in your tweet strategy, which includes a range of templates, tips and prompts to get you thinking about how to maximize your tweet approach over the next year.
Meta Looks to Take More Action Against Data Scraping with Expansion of its Bug Bounty Program
Meta’s looking to expand its detection measures on potential misuse of user data by adding new rewards for data scraping elements into its Bug Bounty program.
Snapchat Launches New ‘Story Studio’ App to Better Facilitate Video Content Creation
Snapchat has launched a new ‘Story Studio’ app to selected users, which provides a simplified, streamlined means to create more complex vertical videos, which you can then upload into the main app.
