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News & Updates
Why GoDaddy Data Breach Of +1 Million Clients Is Worse Than Described
Over one million GoDaddy hosting customers suffered a data breach in September 2021 that went unnoticed for two months. GoDaddy described the security event as a vulnerability. Security researchers indicate that the cause of the vulnerability was due to inadequate security that did not meet industry best practices.
Separating Your Marketing Team From the Others Is Limiting Your Success
Virtually every business is made up of different teams that serve the organization as a whole. These teams could be sales, customer service or project management, but each one has its own method of measuring efficacy. Let’s say you’ve specifically built systems to track impressions, likes, clicks and other critical metrics, and the data looks positive – sales should be skyrocketing. Your brand should be thriving. But, you’ve hit a wall. Why?
TikTok Shares Insights Into Some of the Top Brand/Creator Partnerships on the Platform in 2021
TikTok has published a new listing of some of the top brand/creator partnerships of the year, via a new showcase that it’s calling its ‘Culture Driver List’.
The 4 Pillars of a Successful SEO Strategy in 2022 [Infographic]
Are you looking to improve your search traffic in 2022? Want to learn the basics of SEO before you get started? The team from Red Website Design share the four pillars of a successful SEO strategy in this infographic.
Solve These Marketing Challenges To Prepare For 2022 And Beyond
Marketing in 2022 will feel like a whole new world. From a lack of third-party cookies to the evolution of social media advertising, marketers know they need to stay on top of the updates. Of course, new trends mean new challenges.
In the first article in ExchangeWire’s 2022 Predictions Series, experts from across the media and marketing industries examine how the media buying and brand marketing landscape is set to evolve in the year ahead.
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Twitter Launches Initial Test of Live-Stream Shopping Broadcasts
YouTube’s doing it, as is Instagram, as well as Facebook, TikTok and Pinterest too – and now Twitter becomes the latest social media app to dip its toes into live-stream shopping, in the hopes of maximizing eCommerce activity via the immediacy and engagement of retailer broadcasts.
TikTok Brings its Connected TV App to More Users in the US
After first bringing the TikTok experience to Samsung Smart TVs in Europe last December, then expanding it to US users earlier this year, TikTok has today announced another expansion of its TV connection app, with Google and Android TV subscribers, Android Fire TV users, as well as LG and Samsung Smart TV owners, now able to experience the lean-back TikTok viewing experience on the biggest screen in their home.
How to Use Affiliate Marketing to Level Up Your Ecommerce Strategy
Ecommerce continues to gain relevance as people find it more convenient to shop online, especially when 2020’s pandemic hit. Now, the ecommerce vertical is 2021-ready. But the initial obstacle remains: How to position a given product before the precise audience? To remove this barrier and grow customer reach, you need to know a thing or two about affiliate marketing and advertising networks for ecommerce players.
Meta Delays Full Messaging Encryption Plan to 2023, Providing More Time for Debate
As Meta continues to advance its full messaging integration plan – despite various governments and child safety groups advising against the initiative – the company has now offered a level of reprieve in its progress, which could open the door to more discussion on the potential negative impacts of the project.
Top 7 Social Media Strategies CMOs Must Adopt in 2022 [Infographic]
According to a recent CMO Survey, social media became even more critical to marketers during the pandemic, with those that were able to get their social media efforts right seeing major return on their social media investments. It’s clear that social media will continue to play a crucial role in driving customers, especially in the post-pandemic world – and as such, marketing leaders need to plan their social media marketing strategies accordingly.
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TikTok Launches New ‘CommunityTok’ Promotional Push to Highlight Subculture Engagement in the App
TikTok has launched a new pitch for marketing spend by promoting what it’s calling ‘CommunityToks’, which seeks to underline the platform’s capacity to facilitate and promote community engagement around specific topics and niches.
Is AMP on its way to getting cancelled? Twitter confirms it intends to drop support for the Google-backed format by the end of the year. In an updated developer document about AMP pages, Twitter states it’s currently in the process of discontinuing the format.
Jack of all trades, but master of none is a common phrase used in the marketing industry. The reason behind this common phrase is that many of us are forced to be exactly that. Companies hire marketing managers that they expect to do everything from social media to web development. The problem is that companies fail to see that marketing teams can not be just one or two people for scale and growth.
New Marketing Ideas, Strategies & Channels For 2022 [Webinar]
Do you want to take your marketing campaigns to the next level but are overwhelmed by all the different options? Feel like you can never generate enough leads or track the right metrics? In this webinar, you’ll learn which channels to focus on and which metrics to track to improve sales, leads, and ROI.
How To Fix 21 Content Creation Mistakes That Impact ROI
Technology and evolving consumer behaviors are making content creation increasingly challenging. And if content doesn’t perform, it impacts ROI – big time. Everyone involved in the content marketing process – creators, marketers, and agencies alike – needs to know and avoid content creation mistakes that could be hindering the best potential performance of each piece.
Is Using Google Analytics A Search Ranking Factor?
Google Analytics isn’t just for website data, oh no – this is to boost our keyword rankings, they say. But is there any legit research to support these claims? As it turns out, a lot of SEO experts have covered this topic. So is Google Analytics use as a ranking factor fact or fiction?
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Three Trends That Could Affect Marketing And Communications In 2022
The year 2021 continued to throw some curveballs at CMOs looking to get their feet back under them after a tumultuous 2020 and 2021, and 2022 doesn’t look like it’ll be much different.
4 Data-Driven Insights To Optimize Your Smart Shopping Campaigns
Smart Shopping campaigns in Google Ads offer a number of benefits that advertisers find attractive – particularly those trying to manage product promotion at scale.
The old adage “It’s not what you know, but who you know” has never been more relevant than it is today. With the rise of social media and online communities, people are connecting with their peers (and potential customers) more closely and with interesting effects. There’s been a shift towards building a community rather than just pushing messages in the hopes of netting a few customers.
11 Google Analytics Reports You Might Not Know About
Google Analytics is the website and marketing measurement platform of choice for many. New reports and tools are added on a regular basis. Plus, we can connect other Google data products such as Search Console and Google Ads.
Three Customer-Centric Marketing Drivers For 2022 Success
After a difficult two years, marketers have more agility and more online savvy than ever before. Now for the scary part: So do customers, and they’re not slowing down. At the simplest level, marketers are faced with the challenge of creating a unified experience across every touchpoint. That means they should focus on customer data, cross-channel orchestration and creating a rapid feedback loop.
Two billion monthly active users. Exceptionally high open rates within minutes of messages being sent. Algorithm free allowing full audience access. WhatsApp marketing sounds like a dream, doesn’t it?
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TikTok Conducts New Research into Harmful Trends and Challenges with a View to Improving Safety Measures
TikTok has conducted a new study into the proliferation of dangerous challenges and trends in the app, with a view to better understanding young people’s engagement with such, and establishing better policies to protect against related dangers.
Snapchat Adds New ‘Layers’ Option to Snap Map to Highlight Memories, Popular Places
Snapchat’s looking to expand the utility of its Snap Map feature, with the addition of a new ‘Layers’ toggle that’ll enable users to change the focus of the map display.
Black Friday 2021 – Everything Marketers Need to Know
Black Friday is one of the most recognizable terms in the shopping lexicon. Yet its meaning has changed over the years—and this year could be the most unusual Black Friday in years as brands confront supply chain issues that are resulting in higher prices, product shortages and other forces that experts say are forcing marketers to push goods with the highest profit margins. Retailers are also struggling to adjust to the changes in consumer behavior brought on by the pandemic, including the dramatic shift to online spending.
Nowadays, business owners and founders could easily find themselves drifting when thinking of what a new offering might consist of and how they might market it. Then there’s the wondering of how they might even be disruptive enough to manage to get through all the chatter online to even get noticed.
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Twitter Rolls Out Improved Labels for Potential Misinformation in Tweets
After launching an initial test of new alert formats back in July, Twitter’s now rolling out its improved labels for misinformation, with variable messaging for different kinds of potentially misleading elements within tweets.
How To Track Competitors’ Website Traffic & Level Up Your Strategy
The athletes that win championships understand something that most people overlook — knowing the strengths and weaknesses of your competition is just as important as training hard and analyzing your own performance. Marketing is the same. The key to dominating your market is constantly tracking your competitors in the “game”. With the right tools and data in your marketing arsenal, you can gain a major advantage.
9 Ways To Improve PPC Campaigns With Customer Information
Struggling to come up with new content for PPC ads? Not sure what else to add to your landing page to help convince users to convert? Wondering how to expand your ad targeting in a strategic way? Your best ideas may just come from the individuals who are most in tune with your product: your customers. You might even already have this content handy, in the form of surveys, reviews, and other customer feedback.
As more searchers look up the query “news near me” than ever before, Google is launching new features for local search results and new tools for journalists. Google reports that searches for “news near me” have tripled over the past five years, reaching an all time high in May 2020.
Why Growth Marketing Is The Next Frontier Of Marketing
With growth marketing, brands have a blueprint to test frequently, learn quickly and adapt effectively. Growth marketing takes the traditional aspects of marketing, like print, TV, radio and billboards, and shifts the conversation from “how can we attract our customer?” to “how can we keep our customers longer?” With this new conversation comes the ability to reach your target audience through data-backed decisions. The result of this? Long-term, sustainable growth.
You’ve launched a few paid acquisition channels and are now starting to see your first leads trickle in. Maybe you’ve even set up a drip campaign to convert these leads into paid subscriptions. Amazing! But when you start ramping up, having a growth marketing tech stack (which we’ll refer to as “growth stack” for the rest of this column) becomes increasingly vital. Every startup with a successful growth program has factored in this foundational piece as a part of its overall strategy. They’ve also had a proper understanding and implementation of their growth stack.
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YouTube Outlines Plans to Bring Live-Stream Shopping to All Users
Live-stream shopping has become a key focus for social apps, with Instagram, Facebook and Pinterest all running their own shopping live-streams with high-profile creators as they seek to maximize their respective commerce potential. YouTube is also looking to get in, with a series of upcoming shopping live-streams for the holidays that will enable viewers to interact with influencers and celebrities in real-time, while also facilitating direct shopping in-app.
Instacart Cooks Up Mealtime Family Bonding in First Brand Campaign
Online grocery platform Instacart today unveiled its first brand campaign, spotlighting how people can share love through food and celebrate special moments at home, according to a press release shared with Marketing Dive.
Can’t Rush a Good Thing: Effective Franchise Digital Marketing Takes Time
There’s a lot that goes into planning a robust franchise digital-marketing strategy, and if you’ve hired an outside team to help craft one, you’ve likely had numerous meetings with writers, SEO experts and account managers to lay out goals and share pain points. You’ve got deadlines to meet and numbers you want to hit, and are looking forward to a healthy ROI, preferably sooner than later. That’s understandable. Who doesn’t want to see quick returns?
Outbound Links Strategy: When, Why & How To Use Them
Recently, a popular tool in the search engine marketing space created a new report called the “Outbound Link” report. This report gives users a snapshot of the links pointing from one website to another. But unlike most reports on linking in tools of this type, this one focuses on the links pointing out to other sites from a user’s site.
Want to find high-intent keywords by using proven, effective methods? Wish you could establish a simple yet powerful keyword strategy to help your target audience find you faster? You can — especially if you understand your audience deeply and create a solid keyword strategy based on intent.
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What Is Always-On Marketing? Everything You Need To Know
We live in a world where customers want and expect to receive tailored, personalized service from brands 24/7. No matter where they are in the world, polls show that 75% of smartphone users expect immediate information whenever they open a new tab, and 51% believe that businesses should be contactable at any time, from any place. So what does this mean for brands that are looking to grow? That’s where an always-on marketing strategy can help.
3 Cold-Email-Marketing Tips to Get More Clients Fast
Cold-email marketing is a powerful way to generate leads, clients, buyers and users. But you can’t just send emails and hope for a response. Not when the average office worker gets 121 emails every single day.
10 Secrets to Building a Successful Digital Marketing Agency
These days, a business that’s trying to make it in today’s flooded market simply cannot afford to exist without effective digital marketing strategies. This is where starting an actual digital marketing agency can prove to be the right move. Everybody is going to turn to your services to help them with ranking, reach and visibility, right?
Fresh Content As A Google Ranking Factor: What You Need to Know
Fresh content helps you rank better in Google’s organic search results. That’s the claim – you’ve probably heard it quite a few times in SEO. But is it true, false, or “it depends”?
Google’s spam update has finished rolling out in search results worldwide, the company confirms in a tweet. Exact details of the update were not provided, though Google regularly rolls out spam updates to maintain the quality of its search results. Google launched threespamupdates already this year. This latest update marks the fourth Google algorithm update targeted at spam this calendar year.
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TikTok Publishes New Report on How Families are Connecting via TikTok Clips
TikTok has published a new report which looks at how families connect via TikTok clips, and how the app holds appeal to all ages, who are engaging via #FamilyTok and related hashtags.
How To Analyze The Performance Of Your Multi-Domain SEO Program
Does having multiple domains help or hurt your SEO? Let’s go for the Featured Snippet! The short answer is that having multiple domains can definitely be problematic for SEO performance due to cannibalization. It doesn’t have to be, though.
Google always dominates the SEO headlines. Content creators, website managers, and SEO experts go into a frenzy whenever Google publishes new updates about its algorithms and ranking factors. But that isn’t the case in China. Baidu, not Google, controls the majority of the search engine market in China, amounting to billions of searches each month. It even brings in some (though not many) users from the United States and Japan.
Instagram Tests New ‘Take a Break’ Feature to Encourage Users to Limit Time in the App
Instagram is testing a new user wellbeing option called ‘Take a Break’, which will enable users to set reminders to take some time away from the app after a certain period of activity – either 10-, 20- or 30-minutes.
Twitter Looks to New Crypto and NFT Projects with the Expansion of its Twitter Crypto Team
Twitter has announced the hiring of a new Crypto Engineering Lead as it explores more ways to incorporate cryptocurrency and blockchain technology in various ways throughout the app. Twitter has appointed crypto veteran Tess Rinearson in the newly created role. Rinearson has been working in cryptocurrency since 2015, most recently with the Interchain Foundation, and at Chain.com before that.
YouTube is removing public dislike counts on all videos, though the dislike button will remain available for users to customize their recommendations. This permanent change follows an experiment earlier this year where YouTube removed dislikes to see if it would help reduce “dislike attacks.”
LinkedIn Lets Freelancers Promote Their Services For Free
LinkedIn Services Marketplace, now available to everyone after a limited launch earlier this year, lets professionals promote their freelance services for free. Services Marketplace first launched in February to a small test group, and has since been expanded to two million freelancers. Now, LinkedIn’s Services Marketplace is available to anyone who wants to join.
Meta Kicks Off First Consumer Brand Marketing Campaign
Meta kicked off the first consumer brand marketing campaign to raise awareness of its corporate rebranding from Facebook, and it will run in the U.S. through Dec. 5 off- and on-platform and on television.
Everything You Need For A Successful Brand Ambassador Program
On the Internet, people can easily ask others what they are thinking. This sets up a whole layer of possibilities if you can build and manage an effective band of brand ambassadors.
The Five Greatest Challenges Facing Instagram Influencer Marketing
With over 1 billion monthly active users, Instagram is a promising social platform to capitalize on and generate leads and sales. Marketers who use Instagram enjoy multiple benefits such as insights and feedback from customers, high engagement rates, trackable leads and the opportunity to reach untapped audiences that others are missing.
