Daily Minute Master Series – January 3, 2022

January 3, 2022/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

A Visual Guide to Profile Picture NFTs [Infographic]

Depending on who you ask, NFTs are either the first step into the next stage of digital connection in the metaverse, or they’re a total sham, and a waste of money, with little immediate or longer-term value.

For the full article click here

Instagram’s Chief Outlines the Key Areas of Focus for the App in 2022

Throughout 2021, we saw Instagram copy virtually everything that TikTok has to offer, and according to Instagram chief Adam Mosseri, you can expect even more of the same in 2022, as the platform looks to focus on its key areas of growth – and in particular, consolidating its video formats to maximize engagement.

For the full article click here

8 Emerging Visual Trends for 2022 [Infographic]

It’s a new year, and online culture has shifted significantly over the last 24 months. Have you changed your approach to visual content and/or branding in-line with evolving trends?

For the full article click here

Here’s How Meta Is Changing Facebook Ads Targeting For 2022

Meta has announced the removal of Facebook Ads audience targeting options across four categories, beginning January 19, 2022.

For the full article click here

5 On-Page SEO Factors To Check In Underperforming Content

The SEO landscape is constantly changing, and so is on-page SEO. As a result, we now have to think beyond just the title and meta description to optimize our pages for major search engines.

For the full article click here

Keyword Stemming: Is It A Google Ranking Factor?

Keyword stemming is said to be beneficial for search rankings. But is it truly a ranking factor? Let’s take a look at the evidence.

For the full article click here

Daily Minute Master Series – December 22, 2021

December 22, 2021/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

Meta Launches New Legal Effort Against Phishing Scammers Who had Been Operating Over 30k Fake Pages

Meta has launched its latest legal effort to stamp out scammers seeking to dupe people via its platforms, with a new federal lawsuit in California against a group that had been conducting phishing attacks designed to trick users into sharing their login credentials via fake login pages for Facebook, Messenger, Instagram and WhatsApp.

For the full article click here

A Marketing Agency Model That Actually Benefits the Client

Profitable ecommerce growth is harder than ever before. And forget about finding the right agency to help you achieve that profitable growth.

For the full article click here

Heinz, Activision Help Gamers Take a Snack Break

Kraft Heinz condiment brand Heinz is teaming with one of the biggest gaming franchises — Activision’s Call of Duty — to identify hidden spots in the Caldera map for the new Warzone Pacific release that gamers can use to enjoy a snack break while playing, according to details emailed to Marketing Dive.

For the full article click here

Marketing Analytics Firm 605 Plans Alternative to Nielsen Measurement

Count marketing analytics firm 605 among the number of firms that hope to fill in some of the gaps in measuring video audiences as more companies press for alternatives to the current standard, Nielsen.

For the full article click here

Google’s John Mueller on Brand Mentions

Google’s John Mueller was asked if “brand mentions” helped with SEO and rankings. John Mueller explained, in detail, how brand mentions are not anything used at Google.

For the full article click here

How To Use Google Sheets For Web Scraping & Campaign Building

A fully automated, error-free, way to scrape data using Google Sheets seems too good to be true? Read this guide to simplify your campaign building.

For the full article click here

Daily Minute Master Series – December 21, 2021

December 21, 2021/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

Meta Publishes New Study on the Importance of Maximizing Inclusion in Gaming [Infographic]

Meta has published a new study which looks at how game developers should look to maximize inclusion within their projects, in order to cater to people of different genders and sexual orientation, which can both provide a more welcoming environment for all potential users, while also fostering more acceptance in society overall.

For the full article click here

YouTube Expands Shorts Fund to More than 70 New Regions, Adds New Shorts Analytics Features

YouTube has announced some new updates for Shorts, including an expansion of its Shorts Fund, enabling more creators to get paid for posting highly viewed clips, and new Shorts analytics tools within YouTube Studio.

For the full article click here

TikTok’s Planning to Open its Own ‘TikTok Kitchen’ Chain of Delivery-Only Restaurants

TikTok is opening a new chain of delivery-only restaurants across the US, which will see the platform convert viral recipe videos from the app into themed menu items.

For the full article click here

Pinterest Publishes New Guide on Optimizing Your Product Catalog Feed for Product Pins

As Pinterest works to build out its eCommerce features, and become a key hub for online shopping, attracting as many merchants as possible is central to that effort. A big push on this front has been simplifying its catalog ingestion tools, to make it as easy as possible for businesses of all technical capabilities to upload their full range of products, which can then be displayed as buyable Pins.

For the full article click here

Meta Partners with Popular Mobile Apps for New End-of-Year Stories Collaborations

This could be interesting – today Meta has announced a new series of partnerships with several popular mobile apps that will enable users of each to share recap and celebratory-style creations from these third-party platforms direct to Facebook and Instagram Stories, providing another way to create unique, engaging Stories content for the holidays.

For the full article click here

Google’s Mueller On Self-Hosted WordPress Versus Wix

Google’s John Mueller offered his opinion on moving a website from Wix to self-hosted WordPress and also discussed managed WordPress hosting.

For the full article click here

Daily Minute Master Series – December 20, 2021

December 20, 2021/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

Twitter Shares New insights into the Evolving Dating Conversation via Tweets [Infographic]

Twitter has published a new overview of the rise in dating-related discussion via tweet, with conversations about dating up 65% versus 2019, before the pandemic.

For the full article click here

7 Steps To Outrank Your True SEO Competition

Study these seven crucial aspects of your competitor’s playbooks to score more SEO traffic and succeed in your industry.

For the full article click here

Keyword Clusters: How to Level up Your SEO Content Strategy

With every core update, Google gets more literary. But despite Google getting smarter, many site owners still optimize their websites with only a few keyword targets in mind. This is an outdated practice, especially when we know our landing pages often end up ranking for hundreds of keywords anyway.

For the full article click here

Twitter Tests New Creative Tweet Options as it Looks to Move In-Line with User Trends

No one cared much about Fleets, Twitter’s take on the social stories trend, but as part of its announcement when it shut down the option back in July, Twitter did note that it would be looking to incorporate Fleets elements in other areas of the app, which has already seen the addition of new camera options and editing tools.

For the full article click here

How To Set Up Google Analytics For Shopify

If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information you need to make store optimizations that increase your search visibility, conversions, and revenue.

For the full article click here

You Won’t Get a Twitch 2021 Recap If You Switched Off Marketing Emails

Like Spotify, Reddit and Nintendo, Twitch is offering users a snapshot of their 2021 activity. Among other stats, Twitch Recap tells users how long viewers watched broadcasts or how much time creators spent playing games for viewers or streaming from their hot tubs this year.

For the full article click here

Daily Minute Master Series – December 17, 2021

December 17, 2021/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

Snapchat Shares the Top AR Tools and Campaigns of 2021

Snapchat has shared a new overview of the top AR campaigns and tools in its ‘Lens of the Year’ report, which points to the increasing value of AR, for varying purpose.

For the full article click here

Twitter Publishes 2022 Planning Guide to Assist in Your Tweet Strategy

Twitter has published a new 2022 planning guide to assist in your tweet strategy, which includes a range of templates, tips and prompts to get you thinking about how to maximize your tweet approach over the next year.

For the full article click here

Meta Looks to Take More Action Against Data Scraping with Expansion of its Bug Bounty Program

Meta’s looking to expand its detection measures on potential misuse of user data by adding new rewards for data scraping elements into its Bug Bounty program.

For the full article click here

2021 Analysis of Top Ecommerce Platforms

Over 13 million website visits are analyzed to determine which ecommerce platform is the best. The data yielded some unexpected results.

For the full article click here

Snapchat Launches New ‘Story Studio’ App to Better Facilitate Video Content Creation

Snapchat has launched a new ‘Story Studio’ app to selected users, which provides a simplified, streamlined means to create more complex vertical videos, which you can then upload into the main app.

For the full article click here

OpenX Ad Exchange Fined By FTC For Targeting Toddlers

OpenX Ad Exchange fined $2 million dollars for targeting ads to toddlers without parental consent and violating geolocation ad targeting preferences.

For the full article click here

Daily Minute Master Series – December 16, 2021

December 16, 2021/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

Social Platforms are Facing More Regulation in More Regions – But is it Progress?

Will 2022 be a landmark year for social media platform regulation? It’s still difficult to determine how the various proposed approaches to social media legislation will actually work, and what impact they’ll have, but with the UK outlining its latest push to hold social platforms more accountable for the content they host, the movement for significant regulatory change is growing, which is likely to form a key point of debate over the next year.

For the full article click here

Snapchat Says That it Paid out More Than $250 Million to Spotlight Creators in 2021

Snapchat has revealed that it’s paid out more than $250 million in payments through its Spotlight short-form content funding program in 2021, which hasn’t always been a perfect solution to win over creators, but has helped Snap generate more interest in its own TikTok-like option as it seeks to combat rising competition in the space.

For the full article click here

Keyword Density: Is It A Google Ranking Factor?

Keyword density has long been thought of as a ranking factor. Some consider it an essential piece to the SEO puzzle for achieving a Page 1 position in Google. Why is it so highly regarded?

For the full article click here

Major Google Algorithm Updates You Need To Know For 2022 Planning

Google makes thousands of algorithm updates each year – check out these most impactful ones and how they may affect your SEO strategy.

For the full article click here

A Guide to Optimizing for Google News, Top Stories, and Discover

Optimizing sites to appear in Google News, Top Stories, and Google Discover is unique in many ways from the process of earning rankings in the 10 blue organic links.

For the full article click here

4 Marketing Strategies Every Startup Should Try in 2022

Startups face enormous challenges when they launch their brand. Those who succeed have studied the landscape intently, learning lessons from other startup successes and failures. Before opening their doors, they have thought about each detail, from where to set up shop to how to onboard hires. Deciding how to plant your roots and grow amid the bigger brands in the field can be daunting. You know your marketing strategy needs to be outstanding, but budgetary realities demand precision. With all the marketing options available, how do you know which ones to choose?

For the full article click here

Daily Minute Master Series – December 15, 2021

December 15, 2021/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

TikTok Highlights the Key Brand Campaign and Product Trends of the Year in the App

As we head into the final days of 2021, TikTok has shared a look back at the growing influence of the platform as a commerce and promotional channel, by highlighting some of the key brand-lead trends of the year, which could provide some guidance as to what might work in your own TikTok marketing approach.

For the full article click here

Let Customers Know Their Data Is Safe: Cybersecurity As A Marketing Tool

As medical equipment maker Philips has increased its cybersecurity measures in recent years, it has incorporated slogans like “Security by Design” and written blog posts on the topic. With these efforts, the company has not just increased its own cybersecurity but created new marketing content. In fact, the role of cybersecurity is now built into its narrative about delivering quality patient care.

For the full article click here

Improve Your Business Marketing With Excellent LCR: Leads, Conversion And Retention

There are three reasons why businesses fail despite the owner planning what service to offer and what products to sell. Others may talk about more reasons than what I’m about to tell you; but if you ask me, there are only three and they are the problems in terms of leads, conversion and customer retention. These three factors, no matter where you go and where you are in the world, don’t change.

For the full article click here

You Need This 2022 Marketing Calendar [Free Templates]

This amazing content marketing calendar will inspire you to greatness in 2022. Here’s every day and monthly observance you need to know.

For the full article click here

Google Experiences Internal Issues During Indexing

Recently Google Search Console sent out numerous emails alerting publishers of redirect errors. However on Monday the official Google Search Central Twitter account updated the search marketing community that the emails may have been sent due to an internal indexing error and that they were investigating.

For the full article click here

Using Google Trends To Optimize Your Content Strategy Timing [Podcast]

Creating content and want to know what was trending in search last week, month, or year? Google Trends can help you find useful and timely data. But how do you use it effectively?

For the full article click here

Daily Minute Master Series – December 14, 2021

December 14, 2021/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

Facebook Announces New Comment Moderation and Support Features, including Live Chat for Some Account Issues

As 2021 draws to a close and the focus shifts to 2022, LinkedIn shared some predictions about what business-to-business marketing and interpreting buyer intent signals will look like in the new year.

For the full article click here

Don’t Do This On Facebook: A Guide For Marketers

As part of its broader push to win over more creators, Facebook has today announced a new set of comment moderation and support tools to help creators maximize their use of its platform.

For the full article click here

7 Marketing Trends That Will Define Success in 2022

In the past, marketing was about getting your name out there. In 2022 though, it will be about creating an effective brand, compelling storytelling and measuring the success of that story. It’s no longer enough to create a brand and expect it to sell.

For the full article click here

What I Learned from Growing a Brand in a Pandemic with a Nearly No Marketing Budget

When I first started working on a business plan for my fashion project, Emilia George, someone advised me to allocate $60,000 to $100,000 on digital ads, (an amount that’s a drop in the ocean compared to how much other brands spend on the sell).

For the full article click here

Get to Know Google Analytics 4: A Complete Guide

Google Analytics 4 is a powerful marketing tool for insights that will help you make better marketing decisions. Here’s what you need to know about GA4.

For the full article click here

How To Think More Creatively About PPC

Your PPC campaigns can benefit from outside-the-box ideas and more creative strategies. Here, a paid search expert shows you how.

For the full article click here

Daily Minute Master Series – December 13, 2021

December 13, 2021/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

LinkedIn Shares 2022 Predictions on B-to-B Marketing, Sales Intent

As 2021 draws to a close and the focus shifts to 2022, LinkedIn shared some predictions about what business-to-business marketing and interpreting buyer intent signals will look like in the new year.

For the full article click here

Top 5 Innovative Food and Beverage Marketing Ideas You Need to Know About Right Now

Ad Age’s ranking of the most interesting recent food and beverage collaborations.

For the full article click here

3 Things You Absolutely Need to Run a Strong Marketing Operation

Do you have a strong marketing operation? Is your team aligned? Are your processes optimized? Are you getting the results you want? Or are you constantly struggling? Having worked with a variety of clients, we’ve seen the inner workings of all sorts of brands. And it isn’t always pretty. But one thing is for sure: Regardless of your size, or how many years you’ve been in business, you can get always better results by strengthening the three core pillars of your operation. Not sure what those are or how to do it? We have the tips you need to succeed.

For the full article click here

How To Leverage YouTube To Create An Impactful Long-Tail Video Marketing Strategy

As a platform that reaches an estimated 2.2 billion users worldwide — and now that digital video is at the forefront of the marketing industry — YouTube has become a “go-to” sharing platform for long-form video content. The pandemic accelerated the digitization of Fashion Week, and video has proved to be a great way to bring your audiences to your digital front row. Brands are using YouTube to create moments that consumers can re-watch and reevaluate continuously over time, which, as a result, can help them enhance brand performance in the long term as they expand their reach and tap into new audiences.

For the full article click here

7 New & Ongoing Google Business Profile (GMB) Issues, December 2021

The most notable change in 2021 was its rebranding and the full rollout of the capability that enables marketers to manage business profiles via Search and Maps. For a time, Google Business Profile support was massively backed up with requests and the backlog took a few months to clear out.

For the full article click here

Should You Use Seller Ratings In Your Google Ads Campaigns?

You’ve probably seen seller ratings show up in Google advertising – or perhaps in organic search where they’re being tested. They’re the one- to five-star ratings that sometimes display in search and shopping ads. You may have wondered if these ratings are something you can (or should) add to your own Google Ads campaigns.

For the full article click here

Daily Minute Master Series – December 10, 2021

December 10, 2021/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

Reddit Reveals the Top Posts, AMA Sessions, Live-Streams and More in 2021

Reddit has revealed its top-performing posts, live-streams and AMA sessions of 2021, while it’s also shared new data on the overall growth in engagement across the app, as it continues to expand on its reach potential, and build out its ad offering.

For the full article click here

Instagram’s Coming Chronological Feed May Not Work How You Expect

The big Instagram news stemming from today’s Senate appearance by platform chief Adam Mosseri, which was primarily focused on how the company’s looking to improve safety and wellness for young users, is that Instagram is looking to add a chronological feed option early next year, one of the most requested features in the app.

For the full article click here

Nostalgia Marketing & What We Can Learn From John Lewis Ads

You’ve probably noticed an influx of seasonal television advertising campaigns by retail brands in the build-up to Christmas. These spots tend to attract widespread media coverage and acclaim upon their release. Just look at department store brand John Lewis & Partners, which launched their first Christmas advert back in 2007.

For the full article click here

How To Get Decentralized Marketing Teams On The Same Page

A decentralized marketing structure allows a business to market and advertise its products or services with minimal interference or bottlenecks. However, with different teams handling their own projects, a company could end up with siloed processes and incongruent branding efforts that don’t mesh well.

For the full article click here

How Marketing Leaders Can Stay Agile While Producing Socially Responsible Content

Do any other marketers remember cruising into 2020 on the tail end of a viral holiday ad for Peloton? The ad featured a woman — dubbed “Peloton Wife“ (paywall) online afterward — whose husband gifted her the company’s stationary bike for the holidays. It went on to show her recording her journey with the Peloton. The ad was later heavily criticized online. Needless to say, in December 2019, the controversial spot caused quite the stir. It even resulted in a response advertisement from Ryan Reynolds himself.

For the full article click here