eBook

How to Effectively Reach a Millennial Market [New eBook]

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The latest eBook in the How 2 with t2 series reviews the steps that marketers need to take in order to effectively target a Millennial market and drive new business with the coveted demographic.

One of the most significant problems that marketers face when they attempt to target a Millennial market with campaigns, advertising, offers or other marketing initiatives starts long before the strategy is developed. It starts with the process through which marketers define the term Millennial.

In the latest How 2 with t2 eBook, we review the definition that marketers need to adopt when it comes to Millennials in order to effectively target the group. We then talk about the idiosyncrasies that make Millennials so attractive when it comes to marketing, review the psychographics that can help us adapt to the Millennial mindset, and review some examples of brands and organizations that have perfected the art of connecting and communicating with this coveted group.

Download the eBook here or by clicking on the image below and learn how you can effectively market to a Millennial audience!

How 2 with t2 - Target the Millennial Market

How to Use Snapchat for Brand Marketing

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In our latest “how-to” eBook, we breakdown how to use Snapchat for brand marketing.

The unstoppable juggernaut that is Snapchat has a lot of marketers scrambling to answer a simple question: how can we use Snapchat for brand marketing? Considering its popularity and the way in which it engages Millennials, it is an asset that virtually every marketer is trying to learn as much about as possible in order to incorporate it into a marketing strategy.

Snapchat has very deliberately made its user interface somewhat challenging to navigate. That is particularly true when it comes to marketing and advertising on the platform. What’s more, the nature of the platform is such that brands need to follow a very specific set of guidelines in order to effectively engage their audiences.

In this latest “How 2 with t2” eBook, we run through the basics of the platform, the different ways in which brands can leverage the app and its audience in order to captivate Millennials, and some of the best practices that exist when it comes to Snapchat. Click on the image below to download the eBook, or you can get it here!

How 2 with t2 - Use Snapchat for Brand Marketing - Cover

Properly Analyze Your Social Data [eBook]

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Taking control of your social data is easier than you might think.

In our latest instalment of our ‘How 2 with t2’ eBook series, we cover a topic that has long been a focal point of the marketing world: social data. For a lot of marketers, this is an intimidating topic. The industry has framed social data as an almost divine entity, far too complex and vast for any average marketer to comprehend. In this eBook, our goal is to simplify the concept and highlight some of the easiest ways any marketer can start to use these data.

The topics covered include the process of sourcing some of the most valuable data that exist for both the brand and industry, structuring these data in order to identify certain opportunities, and how best to execute campaigns that leverage these new opportunities.

Ultimately, the objective is simple: we want marketers to think small about BIG DATA!

Find out more by downloading the social data analysis eBook here.

How To Properly Analyze Social Data eBook

Effectively Manage a Social Media Crisis

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We hate to think about it, but we should always be prepared for the case of the dreaded social media crisis.

The speed at which information travels has increased exponentially with the advent of social media. Therefore, when a crisis breaks, a carefully thought out strategy and proper mechanisms need to be in place in order to mitigate the issue before it spirals out of control.

In our latest eBook, we walk you through the proper steps to managing a social media crisis, and provide you with an easy-to-follow document that will allow you to outline every aspect of a crisis, making it that much easier to handle should it ever occur.

Click here or on the image below to download the eBook today and find out how you can properly plan for a social media crisis and mitigate an issue spiralling out of control!

How 2 Manage a Social Media Crisis

How to Optimize Advertising Budgets on Facebook

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In order to drive positive results from Facebook advertising, it is important that marketers optimize advertising budgets.

Facebook advertising is a hugely useful asset, but it is so easy to see budgets spiral out of control when they are not being properly allocated. In order to truly get the most out of Facebook ads, marketers need to learn how to optimize advertising budgets.

In our latest eBook series, How-to with t2, we cover everything from simple applications to advanced practices in simple, easy to follow steps. In this first issue of the series, we cover the process marketers need to follow in order to optimize advertising budgets on Facebook using t2’s proprietary Incremental Bidding System.

Click here or on the image below to download the eBook today and find out how you can get the most out of your ad budget the next time you decide to run a Facebook ad campaign!

How-to with t2 Optimize Advertising Budgets on Facebook Cover Image

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