How AI Is Improving Ecommerce User Experience
Introduction
Ecommerce has made it possible for shoppers to find and purchase a product with just a few clicks. But competition is fierce, and businesses are constantly looking for new ways to attract customers, even if they have a product people love. Ecommerce retailers know that the customer experience (CX) is more important than ever. And while many CX strategies focus on creating an immersive in-store experience, those same strategies can be used online as well—especially if you use AI to improve ecommerce user experience (UX).
How AI Can Have an Impact on Ecommerce UX and Commerce
AI can have a significant impact on your ecommerce user experience. The AI revolution has already begun, and it will continue to evolve over time. AI has already started to change how we interact with technology and how we shop online. As the technology continues to improve and become more accessible, there are many ways that it could help improve your online store’s UX.
Here are some of the ways in which artificial intelligence can help you deliver an improved user experience:
- It can help you deliver an improved shopping experience.
- It can also help you provide better customer service by making sure that there are no problems taking place behind-the-scenes (such as an order going missing).
What Are the Benefits of Using AI to Improve Ecommerce UX?
As you can see, there are many ways in which AI can improve the ecommerce user experience. The simplest way to think about it is that AI helps increase your website’s ability to understand and serve its customers.
AI enables ecommerce websites to do more than just offer personalized recommendations based on past purchases or browsing behavior—it also allows them to provide relevant content and product recommendations with a higher degree of accuracy. This leads people down the proverbial rabbit hole of browsing around longer, which in turn leads them to make more purchases overall.
In addition, AI makes your website easier for visitors from all walks of life (elderly shoppers who may not be as tech-savvy or visually impaired users) by helping overcome navigation challenges using voice search systems like Amazon Alexa or Google Assistant; providing visual search tools such as Pinterest Lens that allow users to take a photo of an item they wish were available online; providing easy access via video tutorials for tasks such as placing an order or returning an item; and improving search engine optimization by analyzing user behavior data collected through cookies stored after visiting certain pages on a site
How AI Helps Deliver Personalized Experiences
Personalized experiences are better than generic ones. Why? Personalized experiences are more likely to convert. When you present customers with relevant content and products, you’re giving them information about their individual needs and wants. That’s a lot more likely to result in an actual sale than an anonymous product listing or cookie-cutter email campaign would be!
How Visual Search Improves the Online Shopping Experience
A visual search engine is a technology that allows you to search an image for relevant products. For example, if you wanted to find a pair of shoes, you could show a visual search engine your picture and it would return similar results.
Visual search engines are different from keyword searches because they allow users to filter by brand, color and style as opposed to just searching for product names or descriptions. This enables users of visual search engines to more easily find the products they’re looking for—which can lead them down the path toward making a purchase decision on the spot!
You may be wondering how this technology could improve your ecommerce user experience (UX). Read on for some examples:
How AI Is Used to Improve Conversational Commerce
AI is used to enhance the customer experience and improve the efficiency of customer service. It can help automate tasks, like helping customers find items or answering questions about products. AI can also be used to improve the experience for customers who are returning products or looking for support.
AI is used to improve customer satisfaction, by providing them with relevant product recommendations, timely notifications about sales and coupons, and services that make it easier for them to complete their desired goals (like shopping online).
The way AI improves these aspects of ecommerce is by analyzing past interactions between consumers and brands in order to identify patterns in behavior over time. With this information at hand, businesses can predict future trends based on what they’ve learned from past behavior patterns across multiple channels (including web traffic) which could mean improved experiences all around!
All retailers, including ecommerce retailers, are competing for a share of the customer’s wallet.
As a result of all this, customers’ wallets are becoming more scarce and competitive. This is why you need to not only think about the customer’s wallet as a finite resource but also as the only resource that matters.
If you have ever tried to spend money at an ecommerce store before, then you know that it can be confusing and frustrating to find the product or service you wanted in the first place! You may have even given up altogether because of how irritating it was trying to complete your purchase. The problem is that most websites still haven’t optimized their user experience for online purchasing yet due to lack of focus on business goals like increasing sales or getting more traffic from search engines such as Google.
Conclusion
Anyone who has launched a business or worked in ecommerce understands that competition is tough within this sector. Amazon, which started as an online bookseller, now sells everything from diapers and cleaning supplies to electronics, furniture, and clothing. Meanwhile, other companies that began as specialists in one category have expanded their offerings to include much more than what they initially sold. Shoppers have an abundance of choices when it comes to where they’ll make purchases. To persuade shoppers to make purchases on their sites instead of those of competitors, ecommerce retailers must focus on providing a great user experience (UX).
