Casinos Need to be Ready to Adapt for a New Generation of Player [White Paper]

Casinos are facing a long road back after the pandemic, and they will need to be ready to adapt for a new generation of player.

The casino industry has been one of the hardest hit markets as a result of the pandemic. In order to emerge and thrive as economies reopen, the focus for brick-and-mortar operations needs to be on the appeal and acquisition of a new generation of player, rather than relying on an aging demographic that might be slower to return, and cannot be counted on forever.

In this new white paper, t2 Partner Corey Padveen explores how casinos can focus their efforts on adopting new technologies and adjust the casino floor experience to appeal to younger players with traditionally profitable games: slots. Skill-based games have been slowly rolled out at casinos around the world, and the data shows that there is an underserved market of players that can be encouraged to begin playing through the use of these machines.

Data is explored and analyzed in an effort to highlight a new opportunity that can help casinos regain some of what was lost during the pandemic and subsequent shutdowns, and a roadmap is laid out that highlights how these changes can lead to new player adoption moving forward.

Download the white paper here.