B2B Social Media Potential in 2016 [Infographic]

There is a lot to look forward to this coming year with regards to B2B social media.

We often hear that when it comes to new media marketing and advertising, there is no longer a significant difference between B2B and B2C, but there are still some important idiosyncrasies that make the approach to B2B social media somewhat different than B2C.

Among the impressive stats in this infographic from Real Business Rescue, we should take note of the fact that 90% of B2B organizations feel as though social media improves exposure. That is especially important on an increasingly crowded platform. Moreover, 65% of B2B businesses have been able to generate leads as a result of their efforts on social media.

The challenge for B2B has to do with data. According to the findings, only 30% of B2B marketing projects consider their analytics in order to improve results. For a program to be successful, and for results to improve on an ongoing basis, those data need to be analyzed on a regular basis and need to provide the foundation for growth.

Take a look at the infographic below and see all the potential that exists when it comes to B2B social media this year!