Social media was the big winner at the Super Bowl, and these numbers show exactly why. We all know that social media made a splash this year at the Super Bowl. As we noted in a recent post, roughly half of all Super Bowl ads this year featured some form of social media integration, mostly […]
Facebook marketing is seeing some major changes with the introduction of the Graph Search feature. Not long ago, Facebook announced that it would soon be introducing the Graph Search functionality to the social network. This meant quite a few changes to the world of Facebook marketing, and we noted a few of those changes in […]
Social media marketing can only be successful if you have great content. Marketers are always looking for tips and tricks to boost their social media marketing efforts. Well, while there are many steps one can take to enhance one’s social media marketing, the only true key to success is finding content that followers and fans […]
Pinterest marketing is growing increasingly important, but how are users on the visual social network engaging? There is no shortage of literature out there telling marketers how important Pinterest marketing is for business. At this point, we all know that Pinterest marketing is going to be a vital part to any successful campaign. While this […]
Measure the success of your social media marketing with the help of social media monitoring in Google Analytics. There are plenty of features in Google Analytics that most users never bother learning about. One of the major categories where many of these features exist when it comes to social media monitoring. You can monitor a […]
Social media tools can be very beneficial to your campaigns, but in order for them to work, you need to be using them efficiently. We are all aware of the vast buffet of social media management and marketing tools at our disposal. And if you have ever taken part in a social media webinar, you […]
Twitter marketing will be a major part of Super Bowl ads this weekend. Twitter has been growing in popularity for brands for quite a while now. More and more, we see Twitter marketing incorporated into television ads or TV programs with custom hashtags added to the bottom of a television screen. Well, it looks like […]
Having a LinkedIn company page is a great place to connect with professionals. But to optimize your return on the time spent on LinkedIn, you should optimize your company page first. Optimizing your LinkedIn company page should be approached from two avenues. First, you should be optimizing all of the sections at your avail in […]
Twitter is a great tool for driving traffic, but how can you structure your strategy to get more clicks? There are half a billion accounts on Twitter. Of those accounts, roughly a third are regularly active and clicking away on tweets and links as they come up on Twitter feeds. It is no secret that […]
With the newly integrated Vine app on Twitter, there are new Twitter marketing capabilities that you can leverage for your business. Recently, Twitter acquired Vine, a video sharing social network that allows users to create six-second clips and post them to their accounts. Twitter marketing has for some time been relatively stagnant. The network was […]
