YouTube marketing is one of the best resources we have as marketers, but how can we measure if our efforts are paying off? YouTube is a search engine, and like any search engine, a marketer’s goal is to rank highly for specified keywords and drive traffic and business from our YouTube marketing efforts. But, like […]
Google+ marketing can be an excellent tool, but you need to understand the social network in order to execute an effective strategy. There is a ton to know about Google+ in order to effectively execute a Google+ marketing strategy. That explains the length and detail of this excellent infographic. Considering Google+ has the backing of […]
Social media is going to be a big part of Valentine’s Day. How is the holiday manifesting itself on social networks? Valentine’s Day features two things: love and bitterness. And we can be sure to see plenty of that on social media networks today. In fact, we have already been seeing quite a bit of […]
When you’re on the go, what are the best mobile tools you can use to manage your social media marketing? Social media marketing is no 9-5 gig; far from it. When we’re on the go, we need to have access to our dashboards and accounts, because social media is all about real-time engagement. If we […]
Mobile marketing is quickly becoming one of the biggest trends when it comes to engaging with your audience. Numbers don’t lie. In the past year, we have seen the use of mobile devices when accessing the web and social media rise sharply. According to a recent report, consumers increased their use of social apps on […]
Social media was the big winner at the Super Bowl, and these numbers show exactly why. We all know that social media made a splash this year at the Super Bowl. As we noted in a recent post, roughly half of all Super Bowl ads this year featured some form of social media integration, mostly […]
Facebook marketing is seeing some major changes with the introduction of the Graph Search feature. Not long ago, Facebook announced that it would soon be introducing the Graph Search functionality to the social network. This meant quite a few changes to the world of Facebook marketing, and we noted a few of those changes in […]
Social media marketing can only be successful if you have great content. Marketers are always looking for tips and tricks to boost their social media marketing efforts. Well, while there are many steps one can take to enhance one’s social media marketing, the only true key to success is finding content that followers and fans […]
Pinterest marketing is growing increasingly important, but how are users on the visual social network engaging? There is no shortage of literature out there telling marketers how important Pinterest marketing is for business. At this point, we all know that Pinterest marketing is going to be a vital part to any successful campaign. While this […]
Measure the success of your social media marketing with the help of social media monitoring in Google Analytics. There are plenty of features in Google Analytics that most users never bother learning about. One of the major categories where many of these features exist when it comes to social media monitoring. You can monitor a […]
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