Social Care – or customer service on social media – is becoming increasingly popular, and the numbers show that it is equally important. Today, roughly 1 in 3 online adults prefers to engage in Social Care with a brand than to reach out through conventional customer service channels (i.e. phone). Conventional customer service is time […]
When it comes to marketing, you are going to need to know where your social media demographics can be found. With billions of accounts in the socialsphere, it is hard to choose which avenue might be best when it comes to social media marketing. Your business demographics might be well-defined, but your social media demographics […]
Social media offers great opportunities for Responsive Branding™, and that can add a lot of value to your business. What is Responsive Branding™? The concept of Responsive Branding™ relates to making brand and marketing modifications based on the preferences, comments and reactions of your audience. If there is one thing that people are not shy […]
How did DKNY leverage the power of social media in their #UK2012 campaign to drive live traffic to their store? FOMO: Fear Of Missing Out. We have all heard about it and many of us have experienced it at one time or another. DKNY and their marketing team recognized that people enjoy being where the […]
What types of content should you be sharing in order to generate engagement on Pinterest? We have all heard of the tremendous benefits associated with Pinterest. Not only is it one of the fastest growing social networks around, but it is one of the leading sources of referral traffic for businesses that use it. That […]
What are the 3 key steps every brand should take when getting started with Twitter? When you are getting started with Twitter, there are a few steps that must be taken in order for your page to look and work for you. Below are the three steps that every brand should take before really getting started […]
Restaurants are very well-equipped to succeed using social media, they just need to know how to use it! There is no shortage of examples for how restaurants use social media. We did a case study on a restaurant’s use of Instagram a short while back to showcase just one of the ways social media can […]
Your business can benefit tremendously from influence marketing on social media. There are few forms of marketing that have as big of an impact as influence marketing on social media. With a very clear understanding of who your industry’s influencers are and a plan on how to leverage their power, you can reach audiences tens […]
What is there for marketers to learn from the Financial Times social media strategy? Visit the Financial Times Google+ page and you will see an innovative use of social media by a brand in an industry that many think is outdated. The Financial Times social media channels looks great on the outside, but there is […]
What is the right way to manage a LinkedIn group? LinkedIn groups are among the most beneficial features of the business network. The added benefit of having and being able to manage a LinkedIn group of your own can be quite impressive. As a member of groups on LinkedIn, you are able to engage with […]
