Equestrian products is not the first category to come to mind when one thinks of social media case study, but SmartPak Equine proved that a proper strategy can work anywhere. SmartPak Equine – an equestrian products company – uses triggered emails to drive sales, and though it may not be the most conventional use of […]
There are certain best practices Tumblr beginners need to be aware of in order to take full advantage of the social blogging network. Tumblr beginners might not know exactly how to use the network; it is not the most familiar territory and certainly does not feel or operate the same way most other social networks […]
There is no shortage of content to post on Facebook, but what type of content is going to help build your business? Recently, Wishpond published an infographic detailing Wal-Mart’s journey to 30 million Likes on Facebook. With 28 million of those coming from their targeted market in the US, they are the biggest Facebook brand in […]
LinkedIn is the business network, but what are the benefits to using the network? The LinkedIn facts and figureds in the infographic below showcase some impressive data that marketers and businesspeople should be aware of. We all know that LinkedIn is the professional social network – that is what sets it apart from the rest. […]
Reputation management on social media is becoming more and more important, and engaging in the activity properly can add significant Social Equity to your brand. Reputation management on social media can take many forms. There is not one single network where a brand can monitor and manage its reputation; it is an ongoing process that […]
How did H&M use Google+ to captivate and engage an audience? There are several critics who claim that Google+ is not a place to engage an audience, and that it is a veritable ghost town in the social media world. Like any form or medium of marketing, it is not necessarily a question of where […]
To Instagram or to Vine? That is the question. Which social video tool is better for business? The newest video feature on Instagram is one of the hottest topics in the world of social media, and rightfully so. This newly integrated social video tool means that Facebook (which owns Instagram) has taken yet another step […]
There are certain features every blog post should have in order to both be seen as a quality article by your audience and work to help build your readership. There are some elements that put certain blogs in a category above the rest. While some of the better blogs out there are very different from […]
What makes the perfect post on social media? To qualify something as ‘perfect’ is rather extreme. Everyone has different tastes, and people are going to appreciate and react to your content in different ways. To say that one specific post is the ‘perfect post on social media’ might be a little farfetched. However, the folks […]
Targeted campaigns on social media provide certain unique benefits that can add significant value to your business. There was a time when a few carefully placed television ads would reach 80% of your targeted audience. Those days, however, are long gone, and to reach those same numbers today you would, in most cases, need to […]
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