If you are not paying attention to your social data, then you are ignoring one of the most valuable assets you have in your social business. With every action taken on social channels, social data is being gathered and analyzed behind the scenes. First, let’s dispel one rumour very quickly: activity on social media is […]
Privacy and security on Facebook are concerns for both companies and individuals. In Deloitte and MIT’s social business research report, companies cited that one of the top barriers preventing them from going social is a concern with security on social networks. As the reality about privacy and security on Facebook comes to light, this is […]
It is a misguided question often asked: “How much does social media cost?” We hear it all the time. As marketers, a lot of us have even asked it or are asking it now. The question, “How much does social media cost?” is one that has surged in popularity as of late, but anyone who […]
What can we do to get people to click on our links and increase our website’s traffic? We all strive to get people to click on our links. Every day, we are sharing our content to different networks and actively promoting it in order to drive new traffic and, ideally, generate new business. But it […]
These social media marketing statistics will make the case for the transition into a social business! As marketers, we are all looking for that one piece of crucial information that will help us convince our clients (and, in some cases, our own management) that the need to become a social business is greater than ever. These […]
Measuring ROI on Facebook is essential to knowing the success of your program, and it is much easier than you think. Subscribe to our YouTube channel here.
Managing your reputation on social media is an integral part of any comprehensive social business strategy. If you are not paying attention to the perception of your brand by audiences, then you are forgetting about one of the most important features that makes a social business successful. The management of your reputation on social media […]
Brands on Instagram are still relatively young, but there is still a lot marketers can learn from their successes and failures. Instagram is about to roll out their sponsored ad feature, and based on the comments from Instagram users, it would also appear as though the world is about to end. Like every social network […]
Has your social business involved every department it can? We all know that the marketing department is going to be among the first to adopt new media when it comes to social business, but what other departments can contribute to it? These three departments are generally forgotten when it comes to social business, and it […]
Have you put together an ad campaign using the Facebook targeting options? Have you ever tried to promote your content to a broader audience by developing a Facebook ad campaign? Boosting a post is one thing, but if you know how to properly use the Facebook advertising platform, you can reach very targeted audiences and […]
