Facebook mobile is now more important than ever, and your strategy needs to incorporate Facebook mobile in a number of ways. It is no surprise that Facebook mobile is now among the most important focal points of a successful social business strategy. Over 70% of Facebook’s users are accessing the network through a mobile device, […]
To increase your blog’s readership, you need to share your blog posts to a number of feeds every day. While there are some writers that own a blog simply for the joy or writing, those of us with a business blog are looking for one thing above all else: readers. In order to increase your […]
LinkedIn Ads are a great way to reach large audiences of professionals and generate new exposure for your brand. As with any platform that offers an advertising model, LinkedIn Ads can really give your brand a boost when it comes to reaching new audiences. However, considering the detailed nature of the professional network, LinkedIn Ads […]
Content marketing is all the buzz in social business, and the secrets of content marketing start with ideation. What is ideation? Well, it is quite simple. Ideation is the formation of concepts or ideas. Easy, right? Much easier said than done. One of the great secrets of content marketing comes down to that simple task. […]
Take a look at these 3 great features on the new Facebook Insights!
It’s #BlackFriday and the numbers show that social shopping is bigger than ever. We hope everyone had a wonderful, relaxing Thanksgiving. It makes sense that the day following one of the biggest feasts of the year we are forced to exercise the whole thing off by running through malls and department stores offering the biggest […]
Happy Thanksgiving! It’s one of the calmest (and most filling) holidays of the year, so we thought we would add to the feast with some great stats! Take a look at these great Thanksgiving social media stats and have yourself a great Thanksgiving! And, a fun fact for your day, this year, Thanksgiving and Hannukah […]
In order to get your message out there, you are going to want to find ways to increase your Twitter followers. While we are constantly told that it is all about quality over quantity, it is hard to deny that it looks good when a user has thousands of followers. It adds a degree of […]
The future of marketing, advertising and commerce will largely be mobile, and smart social marketers realize that. The mobile market has been growing incredibly fast in recent years. By 2017, the social advertising market is projected to be worth roughly $11 billion, and revenues from streaming and download services are projected to be somewhere around […]
Sometimes inspiration can be hard to come by, but Google has provided us with some tips for innovation! In a recent Fast Company article about Google’s Chief Social Evangelist Gopi Kallayil, a few great tips for innovation were shared that marketers, business owners and, frankly, anyone can appreciate. Of the nine excellent principles shared, the following […]
