We often hear about paid, owned and earned media, but what is the difference between media types and which one is best, if any? There is a lot of discussion around paid, owned and earned media, but not everyone knows or understands the difference between media types or which one generates the greatest degree of […]
Twitter is a great platform for communicating with your audience, but try to avoid these annoying things brands do on Twitter! Twitter is a pseudo-broadcast medium – that means that on Twitter, more so than most networks, we can drive traffic to landing pages and soft sell our product. That said, there are still a […]
There are some features, simply put, that every one of your blog posts should have.
What are the most important social media metrics you need to measure in order to analyze the success of your social media marketing? There is plenty that we can measure when it comes to our social media marketing efforts. It is crucial to know what the most important social media metrics are when measuring the […]
There are some great new features on Facebook Insights that should get marketers excited. Facebook has done a lot in the past few months in order to ramp up their Insights feature. Remember the ‘People Talking About This’ feature on Facebook? No more! Some of the new features on Facebook Insights provide marketers with some […]
What can you do to reach a big audience very quickly through the strategic use of social media? With so much happening on social channels, it can often seem difficult to grow your fan base and reach a big audience in a short time frame. In order to really capitalize on all that social media […]
You should always aim to engage your fans on social channels, but it is much more fun to do it in a creative way! One of the most important goals of your brand on social media should be to engage your fans and followers. While this is a great quality for any brand to have, […]
Data derived from social platforms can be highly valuable if you know how to leverage big data for the right campaigns. Big data is one of the most talked about concepts of the era, and for good reason. If your brand knows how to effectively leverage big data to optimize campaigns and generate results, you […]
Tracking ROI on Facebook and other networks is always among the top concerns for marketers. This is one great way to track ROI on Facebook. Despite all of the methods that exist to measure ROI on Facebook – some more complicated than others – there are still marketers and executives that refuse to acknowledge that […]
The numbers in this infographic help explain why Twitter’s IPO is such big news. Last week, the biggest news to come out of the world of social media was undoubtedly that Twitter announced its IPO. The microblogging platform is looking to raise $1 billion, and the numbers behind Twitter help justify that price tag. One […]
