The future of marketing, advertising and commerce will largely be mobile, and smart social marketers realize that. The mobile market has been growing incredibly fast in recent years. By 2017, the social advertising market is projected to be worth roughly $11 billion, and revenues from streaming and download services are projected to be somewhere around […]
Sometimes inspiration can be hard to come by, but Google has provided us with some tips for innovation! In a recent Fast Company article about Google’s Chief Social Evangelist Gopi Kallayil, a few great tips for innovation were shared that marketers, business owners and, frankly, anyone can appreciate. Of the nine excellent principles shared, the following […]
Looking for inspiration for your next post? Check out these six great resources for blog content!
When running an email campaign, you need to ensure that you create an effective email subject line to get your audience to read on! The first thing people see when they open up their inboxes are the subject lines of their emails. Generally, these are going to be the deciding factors in whether or not […]
Showcase Pages on LinkedIn are designed to help get the right information out to specific users. LinkedIn Company Pages are a great asset, but if you are familiar with all of the features of LinkedIn Company Pages then you understand how they might limit a larger corporation’s ability to showcase different divisions or subsidiaries. With […]
Here are some of the great new features on Pinterest that marketers should be aware of! Pinterest has been very busy lately! Between Twitter’s IPO and Snapchat’s $3 Billion ‘No, Thank You’, many people have overlooked some of the great new features on Pinterest that are making the network more attractive to businesses. Earlier this […]
As the holidays approach, you need to find a way to leverage social media campaigns to boost your presence in the market. Every brand is vying for the attention of consumers as we approach the holiday season and year-end. So what can you do to stand out? This year, why not take advantage of the […]
Ever wonder how to embed a tweet on your blog? Follow these easy steps to do it today!
If you are not paying attention to your social data, then you are ignoring one of the most valuable assets you have in your social business. With every action taken on social channels, social data is being gathered and analyzed behind the scenes. First, let’s dispel one rumour very quickly: activity on social media is […]
Privacy and security on Facebook are concerns for both companies and individuals. In Deloitte and MIT’s social business research report, companies cited that one of the top barriers preventing them from going social is a concern with security on social networks. As the reality about privacy and security on Facebook comes to light, this is […]
