What is there for marketers to learn from the Financial Times social media strategy? Visit the Financial Times Google+ page and you will see an innovative use of social media by a brand in an industry that many think is outdated. The Financial Times social media channels looks great on the outside, but there is […]
What is the right way to manage a LinkedIn group? LinkedIn groups are among the most beneficial features of the business network. The added benefit of having and being able to manage a LinkedIn group of your own can be quite impressive. As a member of groups on LinkedIn, you are able to engage with […]
What does it take to have a successful social media marketing program in place? Social media can help propel your business further ahead than you ever thought possible, and much faster than you ever thought, as well. However, in order to find yourself with a successful social media marketing program, there are a few important […]
Based on some of these social media analytics, there is no denying that social marketing is continuing to grow. Despite all the evidence to the contrary, there are still naysayers out there who suggest that there is no significant value when it comes to social media. When you look through some of the social media […]
There can be some notable benefits of a BizBlog for your company, and you should certainly be taking advantage of them. First, what is a BizBlog? If you guessed the most obvious choice and figured it stands for business blog, you are right. And there can be substantial benefits of a BizBlog for your company. […]
Video clips are becoming an increasingly popular feature of social media marketing, and there are several examples of Vine used both well and poorly by different brands. Ever since Twitter’s acquisition of Vine earlier this year, we have seen different brands sharing examples of Vine – sometimes used in an innovative, excellent way, and other […]
What are some of the best content curation tools that exist for bloggers and marketers? If you’ve ever written a blog or managed social networks, you know how difficult it can be to consistently produce great, original content for your readers and fans. When publishing content on a regular basis, one of the easiest ways […]
Everyone knows LinkedIn as the business social network, but apart from posting your resume, what are a few things you can do to benefit from LinkedIn? There are hundreds of millions of users on LinkedIn, but only a small percentage are using the network effectively. There are certain ways users can benefit from LinkedIn far […]
Twitter has gone through some big changes and the value of the network has been shown in a remarkable way, and these Twitter statistics show just how important it is. Last week, Carl Icahn sent out a pair of tweets worth approximately $17 billion. Why? He mentioned that Apple was undervalued and the company’s stock […]
What is the value added to your business from thought leadership on social media? Earlier this week, Carl Icahn tweeted to the world that he saw Apple as being undervalued. A few hours later, Apple’s stock price shot up past $500.00 for the first time since January of this year. The perception of industry and […]
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