Every quarter, Adobe releases their Social Intelligence report, and the Q4 report from 2013 showcased some exciting findings! The Social Intelligence Report from Adobe always results in some shock and awe for marketers. That is mostly due to the fact that there are always huge surges in the numbers of business-friendly stats quarter-over-quarter. Well, the […]
Though it is no secret that social data is important, B2B brands are not taking enough advantage of it. Data mining – whether on a large or small scale – is a critical component when it comes to a successful social business strategy; this is especially true when it comes to B2Bs. And yet, so […]
Visual content is a powerful thing, and the longer you can keep your audience engaged with your content, the better. If social data and trends have proven anything, it is that if content is king, than visual content is the king’s supervisor. We are constantly sharing information, articles, pictures and videos, and hoping that our […]
While both content marketing and content strategy fall into a very similar category in the realm of social business, there are some subtle but important differences to be aware of. One of the most trending concepts in the world of social business these days (both on and offline) is content marketing. We hear it mentioned […]
Your post details on Facebook can give you some tremendous insights into the success of your Facebook marketing. When it comes to marketing on Facebook, the network has come a long way. That’s not surprising, considering it is now a public company and needs to provide value to the businesses that use it. That said, […]
Leveraging data is now the biggest challenge facing marketers. Since the dawn of social business, one of the greatest challenges facing marketers was how they could measure ROI. It is ironic that in a field that has so long been dominated by the immeasurable – the hope that print media gets into the right hands, […]
We can expect to see some of these content marketing trends pick up steam in 2014. Content marketing is storytelling. It is, essentially, what attracts people to our brands online. Last year, we saw a major explosion is the concept of content marketing. Now that it is an established practice, we can expect to see […]
Ever wonder how you can track goals in Google Analytics? Google Analytics is an outstanding tool. With the right filters, goals, segments and understanding, it can be as powerful as many enterprise level softwares when it comes to tracking the success of your digital and social marketing. But in order to get to that point, […]
When developing a social business plan for your brand, there are certain components that simply must be included. As social business becomes the norm, brands are beginning to understand that in order to succeed, there needs to be a comprehensive social business plan in place before getting started. Simply diving headfirst into social media is […]
We can expect to see social business become even more popular in 2014, and these are some of the biggest predictions for social business in the coming year. Considering social business is still a relatively new phenomenon, it is constantly evolving and we can only speculate as to where it will go next. 2013 saw […]
