When it comes to targeting your social ads, what should you consider in order to find the perfect audience? Perhaps the greatest evolutionary feature that has resulted from the recent history of advertising is the specificity with which you can be targeting your social ads. By properly targeting your social ads, you can significantly increase […]
What makes up social influence and how can you identify your industry’s influencers? Building social influence can be extremely valuable. When people see you as a thought leader, your brand, personal and Social Equity all spike. But sometimes, leveraging other industry influencers can be just as powerful. But how can we identify social influence for […]
These social media fun facts are sure to impress even the biggest skeptics. Considering the whirlwind of news that has been floating around the socialsphere lately (particularly a story involving two companies you might have heard of, Facebook and WhatsApp) it seems appropriate to share some social media fun facts that would wow anyone. And […]
A corporate white paper can be turned into a ton of great, highly engaging content for your social audience. Share your latest, lengthiest white paper on social media, and you’ll be lucky if it gets any clicks. If it does, you’ll be lucky if people stick around to read it. The fact is simply that […]
We can expect to see a lot coming from the realm of content marketing in 2014. Content marketing, simply put, is huge. We have seen plenty of brands – both big and small – experiment with the phenomenon, some great success and some with equally great failures. All that said, there is no denying that […]
There are plenty of media types out there, but they all fall into one of three categories: paid, owned or earned media. So what are the differences between paid, owned and earned media? We hear about them often enough. Every one of us uses them whether we think we do or not. But not too […]
When brands find themselves becoming involved in social, they need to answer a simple question: why? Why are people interested in what you have to say? Why will they bother clicking on your links, liking your pages or posts or sharing your content to broader networks? The answer to this question rests in the content […]
We constantly wonder about the most important factors when it comes to increased search rankings, and soft search is one of them. A few months ago, we were introduced to Google’s latest update: the Hummingbird algorithm. With the evolution of how we conduct searches online, Google needed to adapt. The result was a new base […]
To find success with social, you need to cater your content to a target audience. Finding your target audience on social can sometimes be a challenge. We know whom we are targeting when it comes to selling our product, but what are our goals when it comes to social, and what audience do we need […]
Social media tools can be very helpful, but only if they are being used correctly. This week, I have the privilege of presenting a few sessions at the Social Media Strategies Summit in Las Vegas, one of which discusses some of the best tools in the market when it comes to mining and understanding your […]
