Social Media Facebook Adds ‘Top Fans’ Targeting Option for Organic Page Posts Facebook is rolling out a new option which enables Pages to publish updates targeted to their top Page fans specifically. The option enables Pages to create posts exclusively for Top Fans, in order to ‘thank them or share exclusive content’. Some users have […]
Social Media Facebook Expands Political Ad Transparency Tools to All Regions Facebook has announced that it’s now bringing its political issues ad transparency tools to all regions, after initially rolling them out in fifty nations systematically, based on when each region had been running a local election. Facebook first introduced its ‘Issues Ads’ tags last […]
Social Media Twitter Says its Smyte Acquisition has Helped it Significantly Reduce Crypto-Spam Tweets+ Last June, Twitter announced that it had acquired Smyte, a company founded by former Facebook, Instagram and Google team members which specializes in webspam and fraud detection. The acquisition is part of Twitter’s ongoing efforts to clean up its platform by […]
Social Media Instagram’s Working on a New ‘Stop-Motion’ Tool for Stories According to reverse engineering maverick Jane Manchun Wong, Instagram is developing a new ‘Stop-Motion’ camera option for Instagram Stories, which would provide another way to create interesting video updates, without having to record any actual video at all. The new tool would assist your […]
Social Media Instagram Will Now Keep All Content Captured in the Stories Camera for Seven Days nstagram is rolling out another small Stories tweak, this time giving users more options on the content they capture within the Stories camera. The option will make it easier for users to curate their best Stories content – which […]
Social Media Facebook’s digital wallet Calibra: What it could mean for marketers Facebook announced it is launching a financial subsidiary in 2020 called Calibra that will include a digital wallet offered as a standalone app and built into Messenger and WhatsApp. The digital wallet will enable global users to make financial transactions using Libra, the […]
Advertising Google Announces New 3D Ad Creation Tools and New Live and AR Ad Options for YouTube Google is looking to provide more advanced ad tools, with the addition of a new platform for creating 3D ads, and new AR and Live options for YouTube promotions. First off, Google has announced its new ‘Swirl’ 3D […]
Social Media Facebook reveals Libra cryptocurrency, with lofty goals Facebook Inc revealed plans on Tuesday to launch a cryptocurrency called Libra, the latest development in its effort to expand beyond social networking and move into e-commerce and global payments. Facebook has linked with 28 partners in a Geneva-based entity called the Libra Association, which will […]
Social Media Facebook Announces Updated Ranking Factors for Post Comments We know that more comments and engagement will equate to better organic reach for your posts within Facebook’s News Feed algorithm, as Facebook wants to encourage more of the same behavior, and keep users on platform for longer. So how does Facebook decide which order […]
Social Media Facebook Acquires Indian eCommerce Marketplace Meesho to Increase Operations in Indian Market The Social Network has this week announced that it has acquired Indian social commerce market Meesho in order to further expand its presence in the rising Indian market. The acquisition will enable Facebook to better connect with eCommerce opportunities in the […]
