Social Media TikTok Shares Official User Counts as Discussions Continue on Takeover Bids With negotiations over the future of the app ongoing, and Microsoft still seemingly the lead bidder for the platform, TikTok has this week revealed its actual user counts for the first time, which detail TikTok-specific user numbers, not incorporating usage of the Chinese […]
Social Media Pinterest Provides Tips for Travel Brands Amid Early Signs of Travel Recovery With COVID-19 lockdowns still in place, in varying forms, in most regions across the world, it may seem like there’s limited opportunity for travel marketing and pitching people on future holiday plans. But according to Pinterest interest in travel is seeing a […]
Social Media TikTok’s Taking Legal Action Against the Trump Administration’s Attempts to Ban the App in the US After assessing its options following the Trump administration’s Executive Order, which will essentially force it to sell to a US company, or face a ban in the American market, TikTok has now confirmed that it will indeed be pursuing legal action against […]
Social Media New Report Finds Facebook is a Major Facilitator of Health Misinformation Here’s a case of serendipitous timing – this week, as Facebook was being praised for its efforts to stop the spread of a new anti-vax promotional video, which aimed to highlight COVID-19 conspiracy theories, a new report was released which showed that Facebook has […]
Social Media What Happens on the Internet Every Minute (2020 Version) [Infographic] It’s amazing to consider the breadth of activity that now happens online – especially in 2020, as the COVID-19 pandemic has forced more of us indoors, and towards web-based apps and tools to stay connected with each other, and the wider world. Which […]
Social Media TikTok Launches New Ad Campaign to Highlight Community Benefit and Positivity Ever since the first rumors of a potential TikTok ban in the US started to circulate, TikTok has been looking to showcase the benefits its platform, to US users in particular, in an effort to root itself into American culture, thereby making […]
Social Media Facebook Adds New Tools to Track Political Ad Spent via its Ad Library With the 2020 US Presidential Election drawing near, Facebook has this week added some new tools to its Ad Library to better track political ad spend and provide more transparency into how each campaign is using the platform’s ad options. As […]
Social Media Facebook Is Testing New Post-Level Analytics for Groups Facebook is adding another new feature for groups, with a new post-level analytics option which will provide more context as to how people are engaging with group updates. For the full article click here TikTok Provides an Overview of its Analytics Tools Yes, TikTok remains under a cloud, […]
Social Media Facebook Launches Voting Information Center as it Looks to Encourage 4 Million More Americans to Vote After announcing its coming Election Information Center back in June, along with its intention to get 4 million more Americans to participate in the upcoming poll, Facebook has now officially launched its US Voting Information Center, which will be available […]
Social Media Instagram Tests Reels Button on Lower Function Bar in Some Regions Last week, when Instagram released its TikTok-inspired Reels functionality into more regions, amid ongoing speculation about the future of TikTok in the US, tech analyst Josh Constine noted that one of the key flaws of Reels, at launch, is that there’s no front page presence for […]
