Daily Minute Master Series – September 4, 2019

Social Media

Facebook Updates Face Recognition Permissions to Provide More Control

Facebook is looking to provide more control and reassurance to users in regards to how it utilizes your image. In a new update, Facebook has announced that it’s removing its current ‘tag suggestions’ setting, which relates to the prompts it generates based on people it can identify in an uploaded image, and improving its face recognition permissions, enabling users to opt-out of the process with one click. Normally, when Facebook has made changes like this, it has continued to track such data, but kept it from public view when such settings are switched off. In this instance, Facebook says that when you switch off face recognition, it will delete your face ‘template’ entirely. That’s an extra privacy step – Facebook says that it has been working with privacy experts, academics and regulators in order to determine the best way forward with its face recognition technology.

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Facebook Begins Rolling Out Updated Desktop Layout

Facebook has now started rolling out the new experience to users, with a prompt notifying them of the change. The new layout aims to make it easier to navigate to your favorite elements, with tabs along the top of the screen, and a more compressed view. Given the rising use of more private spaces, it makes sense for Facebook to give them more dedicated focus, and to more clearly separate each, which may help boost engagement. The refresh also reduces the presence of the iconic Facebook blue color scheme, which could also be part of an effort to shift perception, leaving the more recent scandals behind and starting anew.

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Marketing

Google Search Console adds auto-DNS verification

Google announced that site owners can now verify their web sites with Google Search Console in a new way, auto-DNS verification. This works with a select number of domain name service providers and can help simplify the process of getting your website verified within Google Search Console. Google said the company has “collaborated with various domain name registrars to automate part of the verification flow.” There is now a new flow that “will guide you through the necessary steps needed to update your registrar configuration so that your DNS record includes the verification token we provide,” Google said. This will make the verification process a lot easier. Adding more methods to verify your web site in Google Search Console or Bing Webmaster Tools helps SEOs, webmasters and site owners understand the health of their web sites in Google and Bing’s search results. It helps with communication, debugging, reporting and the necessary daily tasks any SEO takes for a website they maintain.

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HubSpot partners with Supermetrics, adding multi-portal analytics and reporting

HubSpot will partner with marketing data engine Supermetrics, a partnership that the company hopes will help address reporting challenges for its users. With the new Supermetrics partnership, HubSpot users can access, analyze and report data from across their HubSpot portals. Data can be imported and viewed in Google Sheets, Google Data Studio and Excel. The “manual” processes involved in consolidating siloed data can be a tedious, and often attested part of an organizational reporting strategy. HubSpot users should be able to consolidate their data with other marketing data for cross-channel analysis and reporting, thanks to Supermetrics’ data engine.

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