Daily Minute Master Series – August 16, 2019

Social Media

Facebook Adds New Booking and Reminder Prompts to Movie Ads

Facebook is rolling out two new options for movie ads on its platform – reminder prompts for movies you’ve registered an interest in, and direct booking options to streamline the process. Now, when a movie ad appears in a users’ News Feed, they’ll have the option to tap on an ‘Interested’ CTA button. When they do, they’ll get a reminder in their notifications listing when the movie is released, which may help spark more people to head to the cinema. The other new option comes via search – when users go looking for a movie on Facebook, they’ll now be able to view a new detail page, where they’ll also be able to book tickets directly. The new movie ad tools will be available in the US and UK, facilitated through partnerships with AMC Theaters and Regal Cinema. With News Feed ads at their peak, it’s interesting to see how the company is branching out, and looking to provide advertisers with new opportunities. 

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Facebook Reminds Advertisers and Developers that New Targeting Restrictions Come into Effect Soon

Back in March, Facebook announced that it would take stronger action against discriminatory ad targeting by removing a range of targeting options in certain business categories in order to stop businesses using its ad tools to limit audiences in an unfair manner.  Facebook’s changes relate to housing, employment and credit ads, each of which has been found to be have been used by some advertisers to exclude certain groups. The changes to these ad categories began rolling out last month, while a new Special Ad Category field will be available in Facebook’s Marketing API in September, enabling third-party ad tools to comply to the new process.  Facebook says that all developers which want to facilitate Facebook ad creation must implement the Special Ad Category restrictions by Dec. 4, 2019, or their ads may be paused for non-compliance.

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Twitter’s Testing a New Content Filtering System for Message Requests

Twitter is testing out a new filtering option for Direct Messages which will be applied to your ‘Additional Messages’ or those received from people you’re not following. If Twitter’s system detects potentially offensive material within your additional messages, those will be sent to a new, separate section, which users can either opt to view or not. It’s the latest in a range of new tweet tests – Twitter’s also testing out new topic-based streams, the ability to subscribe to individual tweet reply threads and the capacity to move around your uploaded photos via drag n’ drop UI. It’s a small change, but it makes a lot of sense, and could have significant impacts for vulnerable users. The DM filter is currently being tested with a subset of users.

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Google doesn’t pass PageRank on nofollow links. Here’s why you still see them in GSC

Despite showing nofollow links in Search Console, Google does not transfer PageRank to those links, explained Webmaster Trends Analyst John Mueller. They do not pass PageRank, even if you see them in your GSC Link Report. “However, it’s still a link on the web, and users may be using those to reach your website,” Mueller elaborated, concluding, “And so, in Search Console, we decided to show these as links together with other links pointing to your site. Similarly, if you were to use the disavow links tool, those links would no longer be passing any signals, but would continue to appear in the Links Report in Search Console.” Misunderstanding the nature of the links that appear in your GSC Link Report can lead to a skewed interpretation of your PageRank, which may also lead to an inaccurate assessment of your site’s overall SEO.

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