Daily Minute Master Series – August 2, 2019

Social Media

Snapchat Launches New, Streamlined Ad Creation Process

Snapchat is looking to lure more advertisers by launching a simplified ad creation process, which will enable brands to build and launch their Snap ads in three steps. Part of the problem in getting advertisers over to Snap has been the pressure of creating high-quality Snap ads, with Snapchat users, traditionally, not being highly welcoming of ads within their streams. Instant Create aims to address this by not only simplifying the targeting process, but also by providing templates based on the top Snap ad formats. With the launch of a major new promotional campaign, and improved performance on the back of its Android update, Snap is keen to capitalize on its momentum, and boost its ad revenue.

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Instagram Outlines Load Time Improvements on Instagram.com

This week, the social app has outlined its latest speed improvements to its web app (instagram.com), which will expand its opportunities to connect with more users in different regions across the world. Instagram says that its improvements – largely based on load optimization and pre-fetching – have reduced the time taken to load photos on instagram.com by 25%, while it’s also seen a 56% reduction in the amount of time users spend waiting at the end of their feed for the next page to show up. Those are significant improvements – and they could have a major impact on the app’s future expansion, with the improved capacity opening up more opportunities in markets where connectivity and access options aren’t as advanced. With a billion users and rising, Instagram is now looking to the next level of expansion, and improvements like this will definitely broaden its usage potential. And as Instagram also looks to shift into eCommerce, that could open up a range of new opportunities.

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Marketing

Google launches new algorithm to better understand useful & timely information

Google’s Vice President of Search, Pandu Nayak, announced the company has launched an update to their search algorithms that keep featured snippets timely, fresh and relevant when the query demands it. This new update aims at making sure that the answers Google gives you for some questions are not just accurate but also timely. Google confirmed that this algorithm update aims at better understanding useful and timely information. The featured snippets and Google’s overall search results are always changing. Google is always looking to make improvements because Google hasn’t always provided the best results and still doesn’t always provide the best results. We should aim to provide the best content for the query and hopefully Google’s algorithms will recognize your content and showcase it at the top of its search results.

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Google Search Console doesn’t show data for featured snippets read by Google Assistant

In the second episode of #AskGoogleWebmasters, Webmaster Trends Analyst John Mueller explained that voice searches conducted through Google Assistant and answered verbally do not show as an impression in Google Search Console. A user viewing a featured snippet on their mobile or desktop browser will result in an impression within the publisher’s Search Console. On the other hand, snippets read aloud by Google Assistant are not counted as impressions. Although a URL is sent to a user’s mobile device when they search via Assistant, the user may not be inclined to click through because the answer they were looking for was already provided. This may mean that you miss queries, query volume and visibility into the terms that potential customers and clients are using to find your content. If voice becomes a more common way to conduct searches, this may impact more site owners.

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