Daily Minute Master Series – July 12, 2019
Social Media
Facebook Continued Its Efforts to Help People Understand Why Specific Ads Are Served to Them
Facebook added more information when users ask, “Why am I seeing this ad?”. Product manager Sreethu Thulasi revealed in a Newsroom post that people on Facebook who used its tools to investigate why specific ads were being to served to them will now see more detailed information on targeting, including the interests or categories that were used to match them to that ad.The source of that information will be made clearer, as well, such as if that person visited a specific website or liked a page, and people will be directed to controls that they can use to customize their experience on the social network. The Why am I seeing this ad tool already provided information on demographics that were used to match people and ads, as well as website visits that did the same.
For the full article click here
Twitter Launches “Twitter ArtHouse”
Twitter has announced a new creative team that will help brands to produce video content on their own platform: “Twitter ArtHouse”. Similar to Facebook Automated Ads, “Twitter ArtHouse” will provide marketers with a slew of advertising options and creative assistance. Efforts for Twitter-optimized video are part of a broader strategy to draw advertisers to the social platform while cozying up to content creators. Twitter is not the only social giant to look toward better monetization of creator content in order to draw advertisers to the platform. The growth tools are a particularly attractive offering, providing data insights like daily “follow” and “unfollow” data, which could also be an asset for brands looking to partner with creators.
For the full article click here
Marketing
Google News rolling out card layout on desktop search results
Google is now rolling out a new design for the Google News search results while on desktop. The new design removes the news clusters of stories and brings you a single featured story in a card-like result. Google has confirmed with Search Engine Land Thursday afternoon that it is rolling out. As you can see, the new design showcases a single news story and does not show alternative sources from other news publishers. This may result in some Google News publishers noticing a decline in Google News traffic, while others may see big increases in Google News traffic. The features and only story shown in the card will get all of the clicks, whereas before, Google would show numerous stories that shared in the click distribution from the news cluster.
For the full article click here
Bing showing a streamlined recipe carousel in search results
Bing appears to be testing or introducing a new way to show rich results on desktop. For queries that may relate to recipes, Bing is displaying a carousel that features just three recipes initially. It allows users to filter results by total time and other nutrition criteria, but does not immediately show the option to compare recipes. With the new carousel, the comparison option is available after a user selects one or more of the filters. The Bing recipe comparison pages feature elements such as rating, total time, nutrition and yield (servings), which are all properties from recipe schema. Bing’s recipe UX is an area where it stands out from Google. Providing all of the relevant details and adding structured data can increase the chances that search engines display your content as a rich result. It may also enable users to filter through rich results to locate your content.
For the full article click here
