Daily Minute Master Series – May 13, 2022

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Getting Ready For GA4: Saving Your Historical Data

Migrating your data to GA4 is not currently possible. Here’s what you can do instead to prepare before the July 2023 deadline.

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Four Common Reasons Marketing Emails Fail (And What To Do Instead) 

Are you having trouble keeping your email subscribers engaged? If so, you’re not alone. Most websites have a mailing list, which means it’s not uncommon for one person to have 20 to 30 active email subscriptions at any given time.

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Make Your Marketing Stand Out by Embracing These 4 Layers of Understanding

The landscape of marketing has evolved significantly over the past decade, offering marketing pros seemingly endless opportunities to engage their audience. But abundant options can quickly become distracting. Between tried-and-true tactics in content marketing to exciting new strategies like hyper-targeted personalization, one can easily feel overwhelmed by the potential. That’s why many marketers respond, not by developing their tactics, but by resting on their laurels for fear of failure. They cast a wide net, sending a barrage of content to every possible channel for their audience in hopes of reeling in new customers. But is this “always on” approach truly paying dividends? Not quite.

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The Future Of Chatbots: Use Cases & Opportunities You Need To Know

What’s the hype with chatbots? We’ve all been there at some point as customers where we have a burning question we need an answer to, and we check, and the store hours are closed, so we can’t call. We search but can’t find info in their FAQ section or on the website. Hello! A chatbot pops up to ask if you need any help. Finally, you can get your simple question answered and move on about your day.

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5 Automotive SEO Best Practices For Driving Business In 2022

Whether you’re managing a car and truck dealership, a tire shop, or any other type of automotive business, search engine optimization (SEO) is a crucial ingredient in every impactful marketing campaign.

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Success In The PPC Automation Age: A Paid Search Marketing Roadmap

Once upon a time, when everyone’s favorite ad platform was just learning how to walk, creative PPC managers would bid on common typos of a search term for a fraction of what the correct spelling would cost. That piece of advertiser ingenuity was patched out, but its importance remains.

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