Daily Minute Master Series – June 7, 2021

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The Marketing Rundown

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News & Updates

LinkedIn Shares New Insight into the Most In-Demand Marketing Roles and Skills [Infographic]

LinkedIn has shared some new insights into the evolving marketing employment landscape, and the key skills in demand among brands looking for new marketing and advertising staff.

For the full white paper click here

Experiential Marketing in Fresh Produce: Tips, Tricks, and Success Stories

Who would pair apples with hot air balloons? The creative minds behind Cosmic Crisp apples did, and this summer they’re launching an eye-catching promotion – yes, with a real hot air balloon – to promote Cosmic Crisp availability into the summer months.

For the full article click here 

Integrations are a Partner Marketing Requirement

The average enterprise company uses 120 marketing tools to run their business (Progress, 2020). If your affiliate or partner programme isn’t connected to your other marketing and customer data, you’re looking at individual trees in a vast forest of your overall marketing efforts.

For the full article click here 

The Secret to Sephora’s Influencer Marketing Success

Sephora will soon announce its ‘Sephora Squad’, a group of 73 influencers who will partner with the beauty retailer in a year-long contract that comes with perks like free product, exposure, and mentoring.

For the full article click here

5 Psychological Principles You Need to Know Before Your Next Marketing Campaign

There’s a reason why the national bestseller Influence, written by Psychology professor Dr. Robert B. Cialdini is “among the most important books written in the last 10 years”, according to the Journal of Marketing Research. One, it explains the six psychological principles (or as he calls them, “weapons of persuasion”) which lead people to saying “yes” to requests. Two, it’s based on 35 years of extensive research on human behaviour.

For the full article click here

Why Artificial Intelligence Is a Game-Changer for Your Post-Pandemic Marketing

When the pandemic first hit, businesses of all sizes scrambled to figure out how to both attract new customers in a virtual environment and create a digital shopping experience to meet their evolving expectations. Small businesses needed to understand who their target customers were and how the pandemic was affecting their behavior. This can be an extremely time-consuming and manual process for those without advanced marketing knowledge, or tools like automation and artificial intelligence (AI) to aid their analysis and decision-making.

For the full article click here

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