Daily Minute Master Series – March 11, 2021

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The Marketing Rundown

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News & Updates

Facebook Officially Launches Test of Option to Share Instagram Reels to Facebook

While TikTok is on the rise, and has continued to gain momentum over the past year, Facebook has been working to quell the app’s growth where it can, and stop both Facebook and Instagram users from migrating across to the short video app. Facebook’s main assault on TikTok thus far has been Instagram Reels, which it launched in India last July, just days after TikTok was banned in the region due to ongoing border disputes between India and China. Facebook swooped in to gather up as many TikTok refugees as it could, and Reels has reportedly seen good response in the nation. And now, Facebook’s looking to take the next step, with the launch of a new option in India which will enable Reels users to also share their clips to Facebook as well.

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Perfecting Your Brand’s Tone of Voice for SEO Copywriting

We all know when it comes to SEO, content is key. Copywriting enables you to tell your story, gives you a chance to strategize with useful keywords, and helps you gain trust and loyalty among prospects. But content alone won’t bring you success and build long-lasting customer relationships. It’s your tone of voice that really resonates with your audience. In fact, 65% of consumers say a brand’s tone of voice helps them build an emotional connection to the company.

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WordPress 5.7 Launches With One-Click HTTP to HTTPS Conversion

WordPress version 5.7 is now available, offering one-click HTTP to HTTPS conversion among other features.

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As Digital Ad Landscape Crowds and Pandemic Looms, DTC Storage Brand Looks to In-Person Experiential Marketing

Direct-to-consumer storage brand MakeSpace is putting its stake in the ground, experimenting with experiential marketing to expand its retail footprint. It’s starting with The MakeSpace Store in New York City’s Flatiron district, which launched last month. The Instagramable pop-up offers retail, in-store appointments and meditation space for consumers.

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How Ryan Reynolds’ Marketing Agency Keeps Making Viral Hits

The scene opens in hell. We see flames. We hear screams. Then the camera closes in on Satan himself — big horns, giant pectorals, bright red skin — as he slumps over on his throne. His phone buzzes. He glances at the screen. “You’re a match!” it says. Satan perks up, eyes wide in amazement. The dark lord, it appears, is looking for love on Match.

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Domino’s Ups Marketing Investment as Part of Growth Strategy

Domino’s says investment in marketing and innovation will be key to growth in a post-pandemic economy, as it aims to hit sales of between £1.6bn to £1.9bn this year. The fast-food brand has outlined a multi-year strategy for driving growth, which focuses on leveraging market opportunities, digital capabilities and its brand.

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