Social Media

Microsoft Advertising Expands LinkedIn Profile, Dynamic Remarketing, In-Market Audience Targeting

B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads.

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Instagram Adds ‘Suggested Reels’ Display in Main Feed, Launches Monthly Reels Trend Insights

Can Instagram make Reels happen, and use it as a tool to curb the rapid growth of rival video app TikTok? Despite seemingly lukewarm initial response to the option, Instagram’s still looking at ways to maximize the usage of it’s TikTok clone functionality, and after adding a new Reels tab to the main screen for users in India last week, Instagram’s now trying out a few more ways to boost Reels exposure, and get more people using the option. First off, Instagram’s started adding a display of ‘Suggested Reels’ in the main feed of some users.

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Pinterest Outlines Recent Improvements to Feed Ranking, and Focus on Video Content

If you haven’t been paying attention, Pinterest is on the rise, with the platform seeing significant increases in overall users (now up to 416 million MAU) and engagement as it builds upon its product discovery focus and further refines its eCommerce tools. That growth has been exacerbated by the COVID-19 lockdowns, with Pinterest becoming a replacement for the shopping mall in some respects. And regular Pinners are definitely coming to the platform in a buying mindset – according to Pinterest, some 90% of active Pinners use the platform to plan for or make purchases, while the app also sees far higher purchase intent than other social networks.

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Marketing

10 Ways Content Marketers & SEO Pros Can Boost Client Lifetime Value Right Now

When it comes to the metrics by which you measure business growth, Customer/Client Lifetime Value (CLV) is king – but only given the right context. Increasing CLV in your content marketing business isn’t about taking more from each customer or simply selling them on additional services.

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A Corona Xmas: Why Physical Stores Will Power Online Shopping this Holiday Season

A burning question this holiday season is whether people will return to physical stores or buy substantially everything online? The Mary Meeker formulation is: what percentage of retail spending will move online? But that binary “brick and mortar vs. e-commerce” narrative is crude and fails to appreciate the role stores play in driving online sales. Indeed, a more interesting question is to what degree traditional retailers will be able to leverage physical stores for competitive advantage in their battle with Amazon and other pure play e-tailers? In the past, retailers with stores and e-commerce have treated them as entirely distinct channels, with different P&Ls and separate operational teams. Only recently have major retailers recognized how stores and e-commerce support one another and started to integrate those efforts (e.g., curbside pickup and seeing physical stores as ready-built distribution centers).

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Google Launches Android 11, Featuring New Messaging Tools and Business Features

Google has announced the launch of the latest update to its Android operating system, which includes a new focus on messaging, advanced privacy features and a new call ID system to improve response to business outreach. First off, on messaging – with more people relying on messaging to stay in touch, Google has added some new updates to the Android OS which will make it easier to stay connected as you go about different tasks. Now, conversations across all of your various messaging apps will be displayed in a dedicated space within your notifications section, streamlining your interactions.

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