Social Media

Twitter Announces New Push to Improve Tweet Accessibility Options

Twitter has announced a new push to improve its accessibility options in order to ensure that tweets can be accessed and utilized by all potential users. As explained by Twitter:

Testing voice Tweets earlier this summer made us realize how much work we still need to do as a company, and we made a commitment to make Twitter more inclusive for the disabled community – creating a dedicated team to focus on greater accessibility, tooling, and advocacy across all of our products.

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TikTok Sell-Off Delayed Due to Newly Imposed Restrictions on the Export of Chinese Tech Advancements

So what’s the latest on the TikTok takeover stakes? With the US Government’s September 15th deadline drawing ever-near, reports earlier in the week suggested that TikTok owner ByteDance had decided on a winning bid, and that an announcement was imminent. But complications arising from the Chinese Government’s newly imposed rules on the export of technological advancements, including digital algorithms, have basically stalled the process, with the parties involved now working to establish what, exactly, the new restrictions mean for any deal.

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LinkedIn Adds New Staff Connection Tools Via Company Pages, New Follower Analytics Options

LinkedIn is adding a new, dedicated communications channel for your company and employees via your LinkedIn Company Page, while it’s also providing new insights into your company page followers to help guide your content and outreach decisions, as part of its latest feature roll-out for company pages.

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Marketing

Do Links in Citation Structured Data Have More Power?

Some in the SEO community suggest that the Schema.org Citation structured data property can make a link more powerful. Can a link in the structured data really make a stronger link? The answer is unambiguous.

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Breaking Down the Google My Business Profile Program Upgrades

Google may open the Google Guarantee to some local organic search opportunities – and it could mean big changes to the way small businesses set themselves apart. In late July, we learned that Google appeared to be offering upgraded profile features to Google My Business members. For $50 a month, local businesses that aren’t already part of Google’s Local Service Ads (LSA) program are being offered badging and backing similar to the Google Guarantee. This apparent shift toward offering its SEO muscle to organic search, in addition to paid, is significant.

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The Conversational Style Of Marketing: Engaging, Empathetic And Attentive

Few things can put off potential clients and customers as quickly as “sales-speak.” Even if you’ve never heard of it referred to like that before, you know how it sounds: “By engaging new paradigms, our multiple platforms can be leveraged in available streams. Disruption and reciprocity can be had on a win-win basis in real-time.” It’s entirely understandable if you started reading that sentence and then skipped the rest. Neither the words nor the sentiment in that sales-speak is the problem. Rather, it’s how they’re put together in nonsense sentences with no clarity or even meaning.

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