Social Media

Facebook Is Testing New Post-Level Analytics for Groups

Facebook is adding another new feature for groups, with a new post-level analytics option which will provide more context as to how people are engaging with group updates.

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TikTok Provides an Overview of its Analytics Tools

Yes, TikTok remains under a cloud, and yes, there are ongoing concerns about its data-sharing and moderation processes. For some, that will mean that they’ll look to avoid the app entirely, but many others are still looking at ways to tap into the video platform’s popularity, and in particular, its reach with younger audiences. How you view TikTok will come down to your own perception of the various issues at hand, and your concerns around such, but for those who are looking to maximize their TikTok presence, TikTok has this week published some new pointers on how to make best use of its analytics tools, which are available on TikTok Pro accounts.

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Facebook Adds New Paid Events Options for Businesses and Creators

Facebook is launching a new paid events option in order to provide another way for businesses to generate direct income amid the COVID-19 crisis.

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Marketing

How to Integrate Content Marketing & SEO

When we spend all our time and efforts creating a fantastic in-depth piece of content that is visually appealing and loved by our customers, prospects, and clients – why not receive some of Google’s love too and grow your qualified organic traffic? In many ways, the things that the Google algorithm favors are similar to what your target audience loves.

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How to Create an Editorial Calendar for Content Marketing in 5 Easy Steps

For many content teams, building an editorial calendar seems like nothing more than an idealistic dream. You know that you should do it – but what usually ends up happening is a content planning process that’s haphazard, at best. Perhaps the biggest obstacle to actually using an editorial calendar lies in, well, it’s usefulness. To be sure, it’s one thing to grab an editorial calendar template and add some placeholders for tentatively planned content. It’s quite another thing to flesh out these placeholders with useful information to guide the creation of content that’s relevant and useful to your marketing efforts. Before you completely give up on organizing your content marketing efforts with an editorial calendar, consider this robust process.

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20 Places You Should Be Sharing Your Content

Writing and publishing blog posts or articles on your own website is critical to generate qualified traffic. Publishing informational content on a website blog, resource section, or Content is everywhere today. It’s insanely competitive. Did you know that over 70 million blog posts are published monthly? If you’re going to gain any real traction, you need to look beyond publishing content on your website. In addition to mainstream outlets like Medium, sharing your content on industry or niche platforms can also help it get seen by more people. Think of sharing your content on other outlets like a megaphone: the more places you promote it, the wider the message will spread.

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