Social Media

Facebook Launches Voting Information Center as it Looks to Encourage 4 Million More Americans to Vote

After announcing its coming Election Information Center back in June, along with its intention to get 4 million more Americans to participate in the upcoming poll, Facebook has now officially launched its US Voting Information Center, which will be available within both Facebook and Instagram.

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Snapchat Adds Lenses Inspired by TikTok Dance Trends to Boost Exposure for its AR Offerings

While Facebook is looking to take-on TikTok directly, via the broader launch of its copycat Reels function, Snapchat appears to be taking a different route, with a new selection of AR Lenses that have been built in collaboration with popular TikTok influencers, and encourage users to participate in TikTok dance challenges via Snap’s tools.

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Instagram Looks to Crackdown on Bots with New Review and ID Process

Instagram is making a new push to stamp out bot accounts via a new process that will require the owners of profiles found to be connected with suspicious behavior to provide identification information to confirm that they are, in fact, a real person.

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Marketing

Google Travel Updates How it Recommends Flights and Hotels

Google has updated it’s travel portal to include pandemic relevant information. Now Google’s travel portal is showing Travel Trends that reveal additional information about flights and hotels, changing how decision making is done.

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29 Questions SEO Professionals Should Ask Potential Clients

So, you’d like to win some new clients? Make sure you’re asking enough questions – and the right ones. That might seem counterintuitive, but consider this: There’s a good chance that business doesn’t understand the true power of SEO, or why it’s crucial to their overall business strategy. Only 36% of small businesses (the most common type of business out there) had an SEO strategy in 2019, according to Clutch.

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Agency Commits to Equality in Influencer Marketing

As influencer marketing plays an ever more vital role in engaging customers for brands, MSL, the public relations and influencer marketing agency within Publicis Groupe, has made a series of measurable commitments to address the inequalities within the influencer marketing space, focusing specifically on diversity, inclusion, and equal pay.

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