Social Media

The Ultimate Guide to Social Media Image Sizes in 2020 [Infographic]

Attention to detail is the difference between ‘good’ and ‘great’, and when you’re competing with so many other businesses on social media, you need to aspire to the latter, in everything that you do. That’s even more the case right now. Due to the COVID-19 lockdowns, an increasing number of businesses are looking to maximize their online presence, and maintain their operations via digital tools. That means even more competition, so you need to make sure that you’re paying attention to every element. Which includes your posted images. Using the right image dimension requirements for each platform will ensure that your visuals look their best, and provide the best reflection of your brand. And that’s where this overview can help – the team from AgencyAnalytics have put together an updated, platform-by-platform overview of optimal image sizes to help keep your content looking its best.

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Facebook Adds New Sponsored Post Options for Groups

As Facebook continues to emphasize group engagement, The Social Network is also looking to create more opportunities for businesses within these highly engaged communities. And while you can already run ads in the Groups feed, Facebook’s looking to add another potential revenue pathway specifically for group admins, with new brand partnership posts built into the groups experience direct.

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Marketing

The 11 Most Important Hard & Soft Skills Marketers Need to Have

Picture this: You’re wearing many hats as far as marketing goes. You’re ready to rock the digital marketing sphere. Not so fast! You could be lacking in the soft skillset department, and you might not be able to speak the marketing language fluently. This mistake may compromise your exposure, distancing you from the online population.

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How Visual Commerce is Transforming the Customer Experience

As we near the six-month milestone in the new world of the digital customer experience, one often overlooked segment is now more relevant than ever—visual commerce. But what is visual commerce? 3-D images? Video sales calls? Visual commerce is much more than just these tactics, which proactive marketing departments are getting to know as they adjust to the new normal. “The transition that people expected to take four years has occurred in four months,” said Chris Beaudin, director of marketing for Atlatl Software, a visual commerce platform. “It is a drastic mental shift that is now a necessity. A lot of big companies were dragging their feet, making the back end a priority, now they have to play catch-up.”

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How Connected TV Measurement Proves Its Performance Marketing Potential

A lot has been written about the impact of the COVID-19 pandemic on the world of advertising. Budgets were decimated and marketers scrambled to find other ways to do more with less. One of the less talked about themes, however, has been how the pandemic served as a major blow to linear TV consumption and as a boon to Connected TV (CTV). There are tons of stats that support this sea-change – 80% of US households now own at least one connected TV (CTV) device, and Nielsen has tracked an 81% YoY increase in CTV viewing time while linear has fallen off. Some TV networks are now even starting to prioritize their content for streaming ahead of linear TV in a nod to the new normal of user behavior.

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