Social Media

Three Tips For Becoming A Power Influencer On Social Media

Over the past several years, the world witnessed the emergence and rise of different social media channels that made it easier to reach a broader range of audiences. Social media allows people to make social connections with anyone anywhere on earth, disregarding geopolitical boundaries and time zones. These platforms have redefined our perspective of the world. With the rapid growth of social media, the world also saw the rise of a new breed of influencers: the social media influencers. Many influencers on social media are individuals who have established reputations for their knowledge and expertise on specific topics. They have access to a broad audience and can impact others by their authenticity and reach. Influencers can create trends and encourage their followers to follow their messages or to buy products they promote.

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Facebook Shares the Results of its First Deepfake Detection Challenge

With various politically-affiliated groups already using digital platforms to manipulate and influence voters, the rise of deepfakes is a serious concern, and could pose a major threat to democracy as we know it. That’s why all the major platforms are working to develop systems to detect digitally altered videos, in order to catch them before they can spread. Twitter launched its ‘Manipulated Media’ policy back in February for this purpose, while Facebook has been looking at ways to advance its own detection models. In line with this, back in September, The Social Network issued a challenge to academic teams to come up with better deepfake detection models which could be used to weed out these videos. And this week, Facebook has shared the results of its first Deepfake Detection Challenge.

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Twitter Will Check if Articles Are Read Before Sharing

Twitter announced a new feature that encourages Android Twitter users to read an article before reading it. This raised suspicions that Twitter was tracking user clicks. The move is part of Twitter’s stated goal to encourage “informed discussion.” Often people share a link without reading the article. That results in click bait titles getting widely promoted regardless of the content. Click bait is generally created to trigger an emotional response by confirming or subverting a belief while the article itself might turn out to be less than what the title promised. That results in the click bait title becoming the message even when that message is untrue.

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Marketing

How to Use Google My Business to Boost Your Content & SEO

Knowing how to use Google My Business is standard for every digital marketer, right? Actually… no. While there are plenty of lengthy-but-vague help docs out there, finding answers to specific problems can be challenging. To take some of the leg-work out, we’ve created a handy worksheet and chart tool to determine your eligibility, and to help understand what to do if you have multiple listings or service area businesses (SABs). We’ll also help you understand how posting content to your Google My Business listing can support your business in a number of ways.

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Google to Prohibit Demographic, Zip Code Targeting for Housing, Employment, Credit Ads

Google is updating its advertising policies around housing, employment and credit opportunities, the company announced Thursday. Employment, housing and credit advertisers will no longer be permitted to target or exclude their ads being from being shown based on demographics — gender, age, parental status, marital status — or zip code. This adds on to existing policies that prohibit targeting based on race, religion, ethnicity, sexual orientation, national origin or disability.

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COVID-19 Presses Fast Forward on Influencer Marketing

Influencer marketing was already a rapidly growing industry – estimated to be worth around $6.5 billion last year – but COVID-19 is fast-tracking development in the space, most notably in the area of social commerce. With consumers spending more time at home and unable to ‘go shopping’ in the traditional sense, they are increasingly reliant on the internet and ecommerce. In particular, shoppers are flocking to social media platforms such as Instagram – which saw views double in a week during the peak of the pandemic in Italy. These platforms provide a source of inspiration, entertainment, exploration and play, and users are impulse buying based on social content and the recommendations of influencers or creators.

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