Social Media

Twitter Releases Events Calendar for June to Assist with Strategic Planning

Due to the COVID-19 pandemic, Twitter’s events calendars are not looking as full as they once did, but there are still various opportunities and promotional tie-ins to consider across key dates in June, as per its latest listing. Every month, Twitter publishes a post highlighting the key dates, and referring back to its 2020 calendar, which it published earlier in the year. And every month, I go through the actual calendar and remove all the events that are no longer happening. And it’s a lot, there’s a lot of functions that have been cancelled – but it is starting to feel like we’ve crossed a key threshold of sorts, that we’re maybe, tentatively, starting to shift into recovery mode following the peak of the pandemic.

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Twitter Could Soon Re-Open Applications for Profile Verification

This could make many Twitter users very happy, or equally lead to more confusion, depending on how it’s enacted. According to a new discovery by reverse engineering expert Jane Manchun Wong, Twitter is working on a new option that would enable users to apply for profile verification from their account settings.

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Facebook Tests Email Marketing Tools for Business Pages

Business pages on Facebook may soon have the ability to send marketing emails with a new set of tools that are currently being tested. The tools will allow small-to-medium sized businesses to upload contact lists and compose marketing emails in a user-friendly interface. Businesses can send emails directly through the Facebook platform and track the performance afterward.

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Marketing

How to Solve the Real Big Data Problems – Load Huge Excel Files

“More and more companies have started to realize the importance of data. Hence, they come with requests to load huge CSV or Excel files from their legacy systems or manual processes to a database for data-driven analytics. I know, we now have a lot of solutions to solve this problem like pandas, dask, vaex python libraries or tools like Informatica etc. However, it’s always fun to learn different approaches to solve a problem statement. We will be using PDI to solve this problem statement and use PostgreSQL as our database. The idea here will be to optimally utilize our system capabilities. I know not all of us have the perk of memory-optimized servers at our disposal.”

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6 Reasons Why You Need a Marketing Data Warehouse

If you’re anything like 99% of marketers, your SEO, advertising, and marketing data probably still lives in their own silos. You’ve got your web analytics data in Google Analytics and HubSpot, your SEO data in Moz, Ahrefs, SEMrush, and/or Google Search Console, and your online advertising data scattered across Facebook, Google, Taboola, Snapchat, LinkedIn, and all the other ad platforms you happen to be using.

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Sales Tech Gets a Second Look as Sales Enablement Moves to the Marketing Org

Last October, before COVID-19 was part of the daily conversation, Forrester predicted 50% of B2B organizations would transition their sales enablement functions to marketing. “The organizations in which sales enablement reports to marketing are exceeding revenue expectations more frequently,” said Caroline Robertson, Forrester VP and research director serving B2B marketing professionals. According to Robertson, the organizations that are winning when it comes to sales enablement capabilities are arming their sellers with modern toolsets. “Tools that drive better efficiencies, effectiveness and better experiences for buyers — these tools help sellers deliver personalized experiences at scale, increase seller preparedness for each interaction and capture and automate data collection,” said Robertson.

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