Daily Minute Master Series – May 12, 2020
Social Media
‘Now more than ever, expert medical advice matters most.’ That is the message being delivered by RACGP President Dr Harry Nespolon, who has welcomed measures being taken by popular social media platforms to halt the concerning spread of medical misinformation during the coronavirus pandemic. Twitter announced its plans on 11 May to warn users when a tweet is deemed to contain disputed or misleading content. It will take posts on a case-by-case basis, and only remove those that are deemed as harmful.
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Pinterest Launches Updated Business Community to Facilitate Connection Between Business Owners
Pinterest has announced the launch of its updated Pinterest Business Community platform, which aims to facilitate discussion about Pinterest tactics, and other business tips, among Pinterest users.
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Marketing
Google Ads has released an update to help local businesses trying to move inventory during COVID-19: a curbside pickup indicator.
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Many Marketers Unlikely to Attend In-Person Conferences Until COVID-19 Vaccine
The majority of marketers say they will not attend any conferences or live events in 2020 unless a vaccine is available that would protect them from COVID-19. In fact, more than 66% of those surveyed said they would only attend online or virtual events in the fourth quarter without a proven vaccine in place. More than 250 marketers answered our survey. The majority hailed from the United States, though we saw many respondents from regions in Europe and Asia. Overall, respondents said there was just a 4-out-of-10 chance they would attend a conference through the rest of the year. That sentiment comes as the United States this week passed 80,000 deaths tied to coronavirus and many states are beginning to lift restrictions aimed at enforcing social distancing. Several vaccines are being developed and tested now, and one has moved into Phase II trials.
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Advertisers Signal Glimmers of Optimism
Here we are at the beginning of May. Many businesses still can’t resock inventory, but the initial jolts to supply chains and fulfillment systems have somewhat subsided. The mortality rate attributed to COVID-19 declined in the U.S. last week, “but remains significantly elevated.” Roughly half of small businesses said they could survive just two months in late March, and the gradual reopenings by states are now “a source of uncertainty rather than confidence,” for many of them. Overall, business confidence in the U.S. plummeted 17 points in April.
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Best Practices for Marketing During and After COVID-19
A global crisis can either paralyze a marketing team or galvanize it to thrive. In the wake of the COVID-19 pandemic, that’s exactly what we’re seeing: some companies are cutting back on marketing (in some instances, laying off the entire marketing team), while others are being more agile and coming up with interesting ways of engaging their audience during these difficult times. If you want to stay in business, you can’t stay idle for long. As a business owner myself, I understand why many entrepreneurs would want to cut down completely on marketing activities. Being conservative feels like the safe choice when there’s uncertainly about how long the crisis will last. But we have to balance financial responsibility with the need to keep consumers informed and engaged when things get tough.
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