Social Media

Instagram is testing out some new ways to navigate through your Stories feed in the app, in order to help people find more Stories content that they’re interested in. Reverse engineering expert Jane Manchun Wong posted this example of one of the new tests in action, which would enable users to side the main Stories frame down to reveal the Stories tray at the top of the screen, then switch through to each.

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Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts

Facebook CEO Mark Zuckerberg has announced a range of new video tools across Facebook’s family of apps, in order to meet demand and evolving use-cases during the COVID-19 lockdown. Zuckerberg made the announcements via Facebook Live stream, noting that with the impacts of the coronavirus pandemic set to carry on for some time, live video is likely how we’re going to see a lot more announcements and events. Here’s what’s coming to Facebook’s various video tools. First off, on video calling – which Zuckerberg says is the most used type of video interaction in its apps around the world. Catering to this, Facebook will soon double the capacity of group video calls on WhatsApp from 4 to 8 participants.

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Marketing

Why Marketers Need Identity to Build Consumer Trust in a Cookieless World

For years, cookies were the connective links that helped marketers understand and reach consumers, but no more. Navigating this uncharted terrain is doable though. The keys to success are privacy-friendly, identifiable connections and relationships with those who have them. Lots of factors have forced marketers to look beyond the cookie – from consumer privacy demands and California’s sweeping privacy law to the rise of so-called walled gardens and an increasingly fragmented media landscape.

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21 Actionable SEO Tips for Explosive Growth [Infographic]

Are you looking for ways to bounce back after the COVID-19 lockdowns are lifted? Want to improve your website’s SEO to enable growth post-coronavirus? The team from Boom share their SEO tips for success in this infographic.

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Virtual Events and the Future of Business Gatherings in the Post COVID-19 Era [Infographic]

With physical events set to remain on hold for some time yet, more businesses are looking to virtual meet-ups, with the use of video tools soaring, and people finding new ways to connect, in replacement of major summits and conferences. The question now is whether people will go back to regular, in-person meet-ups and events when they’re actually able to do so once again. Of course, many events will likely go back to normal, and resume as they always have, but given the massive costs involved in travel and attendance to such conferences, and the capacity for online tools to replicate the experience, in large part, without those same overheads, it may well be that the event industry is changed forever as a result of COVID-19. Nothing can replace meeting people in-person, but depending on your goals in attending such events, maybe, people will be re-thinking their approach moving forward.

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