Social Media

Hashtag challenges are an essential element of TikTok, providing inspiration for users to create their own takes on trending content, and take part in broader shifts. They’ve become so big that they’ve even passed a key social media milestone – they’ve been cloned by Instagram, which means that they must be gaining real traction.  But more than just an engagement tool for regular users, businesses can also utilize hashtag challenges to expand their branding efforts on the platform. It’s not a given – it’s difficult to know what will resonate and catch on, and what’ll fall flat. But hashtag challenges do provide another consideration for marketers on TikTok, which, used well, can be huge for growing brand awareness and reach. To help with this, TikTok recently published this listing of tips on how businesses can create their own hashtag challenges on the platform.

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Last month, Sprout Social published its latest listings on the best times to post to each of the major social platforms, based on insights gleaned from its 20,000+ user base, in order to provide guidance as to when you should consider posting to maximize response. But since then, a lot has changed. The COVID-19 lockdowns have lead to massive increases in social platform usage, and in some cases, significant shifts in when people are active. As such, this week, Sprout has published an update to its listings, which may help guide your revised strategy to cater to engagement changes during the pandemic. Here’s what they found – and note that all the time frames listed here are Central Time Zone (CST), though based on the data, these would be largely indicative for local time zones as well.

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Marketing

We’ve all heard about Google’s Search Quality Raters Guidelines. But let’s be honest: there’s a lot to digest in this 168-page document. If you’ve been looking for a basic guide to Google’s Search Quality Raters Guidelines, then keep reading.

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AI-powered copywriting technology may not be widely embraced, but it’s here. One of the firms pioneering the process is London-based Phrasee, launched in 2015.

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There are just a few plain and simple direct-marketing rules to follow, and by committing to them, you’ll reap the long-term benefits you desire and develop a long-lasting business foundation. These basics are skipped by most businesses using Facebook, Twitter and LinkedIn as their primary sources of communication. Realize you have choices, and you can make your marketing dollars work harder for you by offering people more than one reason and more than one means of responding to you. However many channels you market in, there are six basic rules you need to understand in order to succeed. These foundational concepts must be fully comprehended, practiced, managed and enforced.

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