Social Media

YouTube is Working on a TikTok-Like Tool to Fend Off Rising Video Competition

Replication is normally Facebook’s key mitigation tactic, but increasingly, YouTube is also looking to “borrow” inspiration from its rivals in order to fend off competition, and maximize its market share within the video space. This week, The Information has reported that YouTube is working on a TikTok-like function called ‘Shorts’, which would essentially facilitate the same operations as TikTok within the YouTube app.

For the full article click here

LinkedIn Provides Free Mindfulness Courses on LinkedIn Learning to Help People Deal with the COVID-19 Lockdowns

After announcing last month that it would be making a range of LinkedIn Learning courses available for free in order to assist those dealing with the impacts of the COVID-19 pandemic, LinkedIn has this week outlined six now free courses which can provide mental health and mindfulness guidance for those working to adjust to their new work/life balance.

For the full article click here

Marketing

How to Get Your Brand in Google’s Knowledge Graph Without a Wikipedia Page

There is no longer any need to create a Wikipedia page to get a knowledge panel for a brand. You can get into the Knowledge Graph (and trigger a knowledge panel on your Brand SERP) without Wikipedia. And that is wonderful news for us all. The question is how?

For the full article click here

Google Ads Pulls Plug on Dedicated Support for Many Premier Partners Starting April 1

Some Google Premier agencies began receiving a surprise message yesterday: they will no longer have dedicated contacts for their accounts.

For the full article click here

Inside Google Marketing: 5 principles guiding our media teams in the wake of the COVID-19 outbreak

To say it’s a unique time in the world is an understatement. As we all collectively grapple with what this global pandemic means for us — as humans first, but also as professionals — there are often more questions than answers. There is no playbook for times like these.

For the full article click here

3 ways retailers can help shoppers during the coronavirus outbreak

As communities around the world respond to concerns over the coronavirus pandemic, we know that this time presents unique challenges for retailers of all sizes and the people they assist. It’s more important than ever to be there for shoppers in the most helpful ways — whether it’s letting your customers know a product is back in stock, providing information on how you’re taking precautions to ensure safety, or sharing an update on how your business and employees are adapting.

For the full article click here

t2Marketing International

Marketing Rundown

Insights

Books, white papers and more

Specialized Expertise