Daily Minute Master Series – November 5, 2019
Social Media
TikTok’s new SDK enables video uploads from other apps, services
TikTok released its first-ever software-development kit (SDK) on Monday, which will allow users to upload video content to the TikTok platform through third-party apps. Additionally, TikTok named Adobe Premiere Rush as an initial integration partner, giving users the ability to edit using Adobe’s rich features and share instantly to TikTok. Premiere Rush allows users to capture videos and edit content on any device using a range of tools and effects, such as speed changes, aspect ratio editing, advanced color and audio control, transitions, and more. The SDK provides developers and third-party apps with the ability to diversify content channels based on the users’ preferences, which could help drive more accurate targeting and reach for brands on the platform which has more than 500 million users.
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LinkedIn Adds New Language Translation Settings to Broaden Usage Capacity
LinkedIn has this week added two new language translation options in order to better facilitate on-platform communication. In Language Settings, you’re able to manually set the language you prefer, as well as your default translation language and any additional languages you speak, for which you don’t require translations. This will help LinkedIn better understand your content preferences, which will also enable it to show you more relevant posts. As noted, LinkedIn is expanding its global footprint, now with more than 660 million members worldwide. And while the US is still LinkedIn’s highest member nation, it’s increasingly becoming a global platform. As such, translation tools like this can serve significant purpose. It’s a relatively minor update in general terms, but an important addition nonetheless.
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Facebook Launches Updated Company Logo Which Will be Included in All of its Apps
Facebook has this week unveiled a new corporate logo which will help to differentiate Facebook, the parent company, from Facebook’s various apps. The new Facebook logo will be added to all of its apps, with a clear ‘from Facebook’ tag on certain screens. Facebook will be hoping that the new additions also help to appease regulators, in order to avoid a potential break-up of its company. That lack of clarity could help to further build the case for its dismantling, in order to help consumers better understand which company is behind each platform, and the information they share within these apps.
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Marketing
Bing introduces penalty for ‘inorganic site structure’ violations
Bing is introducing a spam penalty against “inorganic site structure” violations, the search engine announced on Monday. The new penalty seeks to address tactics such as subdomain leasing, doorway content and sites that participate in private blog networks. Participating in private blog and link networks is already a violation of Bing’s link policy. “Going forward, it will be also in violation of our ‘inorganic site structure’ policy and may receive additional penalties,” the post reads. These violations may be tempting shortcuts, and, apparently, enough site owners have resorted to them as to warrant a new penalty. Regardless of what new, questionable tactic you stumble across, know that getting caught can have dire consequences for your organic visibility or may even result in delisting — and there’s no shortcut for coming back from that. As a site owner, you may also be held responsible for content hosted under your domain. “Taking an extreme case, if you offer free hosting on your subdomains and 95% of your subdomains are flagged as spam, we will expand penalties to the entire domain, even if the root website itself is not spam,” the post reads. Penalties may also be generalized for subfolders or subdirectories that Bing suspects have been hacked.
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