Daily Minute Master Series – October 1st, 2019
Social Media
Instagram Launches Product Launch Reminder Stickers and Tags to Capitalize on Audience Interest
This week, Instagram has launched a beta test of a new product launch sticker in Instagram Stories, and a product launch tag option in the main feed. The two options will enable users to set reminders for the item launch date, preview the product details in-stream, and then make a subsequent purchase as soon as a product becomes available – all without leaving Instagram. Brands will be able to add a sticker noting the date of the product launch, which users can then tap on to set a reminder. If they choose that option, a push notification will be sent to their phone (dependent on their device settings), letting them know the moment that the product they were interested is released. Instagram hasn’t provided details of a full rollout, but it’s another option which will add to the platform’s increasing slate of eCommerce tools, and eventually facilitate a whole new option for those looking to sell their products online.
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Instagram Launches New @Creators Account to Provide Tips and Advice for Influencers
In order for Instagram to maintain its current engagement levels, and keep pushing platform growth, it needs to maintain connection with prominent creators, and ensure that they’re able to get all they want out of the platform’s tools. That’s where Instagram’s latest initiative comes in – introducing the new @Creators Instagram account. The new account will share tips, tricks and tutorials from platform experts, as well as official Instagram updates and data insights. In addition to helping creators, these notes may also prove valuable for brands looking to improve their Instagram presence, both from a content creation perspective, and through understanding what influencers are looking for, which may enable you to form better influencer partnerships
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Advertising
Google Ads enables reporting across accounts in Report Editor
Google Ads announced the availability of cross-account analysis for Manager accounts in Report Editor Monday. Available for Manager accounts, which allow you to access and manage multiple accounts using one manager login, the cross-account reporting will allow you to analyze performance data across accounts within the Google Ads UI on desktop.“For example, let’s say that you manage three accounts in different regions and want to look at global performance over time,” said Google. Before this update, you’d have to export reports from each account and build your own report to compare the data.
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LinkedIn Campaign Manager adds audience targeting logic, demographic forecasts
LinkedIn is adding audience forecasting information directly to the Campaign Manager dashboard and introducing new Boolean targeting logic for building audiences — both available globally Tuesday. The platform is also introducing new demographic reporting metrics that will begin rolling out to all advertisers over the next two weeks. LinkedIn has added audience forecasting insights in the Campaign Manager dashboard, giving advertisers quick access to the make-up of their target audiences. Advertisers will now be able to create targeting queries using Boolean logic terms (and/or) which will allow them to build larger audiences for campaigns as they can target multiple profile facets, such as job function, seniority and titles. LinkedIn has been focused on building out its Campaign Manager to attract advertisers managing high volume campaigns for more than a year now. By expanding its audience forecasting features, adding Boolean logic to targeting queries and ramping up metrics, LinkedIn is giving advertisers with sizeable budgets the type of tools they expect when creating and managing social campaigns.
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