5 Original Ways to Engage Your Fans and Followers

You should always aim to engage your fans on social channels, but it is much more fun to do it in a creative way!

One of the most important goals of your brand on social media should be to engage your fans and followers. While this is a great quality for any brand to have, it is made a lot better when it is done in a creative way! Engagement, remember, is not just about responding to comments left by your fans; engagement is often about starting the conversation.

Below is a quick set of new, fun ways to engage your fans and followers on social media that can make the customer experience much more enjoyable!

Devise a Weekly Segment

Consistency is key on social media. Not only does it remind your fans that you are there and help keep your brand top of mind, but it can also be a great way to increase your engagement rates.

Consider having a weekly segment wherein you encourage fans to tune in to see what each week’s instalment is. For example, on the t2 Facebook page, we regularly end each week with a #DogWeekend picture to usher in the end of the work week!

Ask a Question

Not only do people love answering questions, they also help provide you with some great insights into the tastes and preferences of your audience. Think of the answers your fans give as small responses to a poll you put out.

“Caption This!”

The “Caption This” post is a great one for Facebook engagement. These posts regularly lead to a ton of engagement and can be a lot of fun for both your fans and your brand.

Compare and Share

The ‘Like’ for A and ‘Share’ for B approach can be a good one for two reasons. First, it once again can generate a lot of engagement with the right content. Second, like the questions, it can give you some valuable insights into what your fans and followers like and in which direction your branding and marketing initiatives should go.

Jump Into Conversation

It is always fun for a brand to see comments start to fill up on a social network. The mistake that a lot of brands make, however, is not jumping in there with their fans.

Involve yourself in the conversation and help it along. Nobody likes to have a comment go unnoticed – whether it is by other fans or the brand itself. By engaging with your fans’ comments, you not only help them feel good about leaving the comment, but you encourage them and others to continue engaging with your brand in the future.

These are just a few great ways to engage fans without a “hard sell”. Try some of these out and see what works for your brand!

Tell us what you do to engage your fans and followers in the comments below or on Twitter!