4 Ways to Increase Sales on Social Media
Social selling can be a little tricky, but these tips are sure to help you increase sales on social media.
It can be hard to increase sales on social media. This is especially true when you consider the fact that people are not necessarily on social media to be sold. Social selling is a delicate art form that, with much practice, can be one of the greatest tools in your sales arsenal.
There are certain Dos and Don’ts when it comes to social selling. Below are four tips that will help you increase sales on social media. Keep in mind, like anything, social selling takes time. Nurturing your lead is going to be crucial to finding success.
Relationship First, Sales Second
If the first thing a new Twitter follower receives from you is a direct message that reads, “Buy our products at LINK!” you might be underwhelmed at the click through rate.
People engage on social media platforms in order to be social, not to be sold. At least not right away. Once a fan or follower develops a rapport with your brand, then you can casually move over to the sale. However, keep in mind that not all fans are leads, so be sure to have a set of criteria in place in order to qualify your social leads before getting to the sale. You certainly do not want to scare them off.
Listen to Conversations
What is being discussed in your industry? You don’t need an expensive, enterprise-level listening software in order to figure this out. Following hashtags or mentions with free softwares can provide you with the insights you need to position yourself for the sale.
Knowing what is being discussed by potential customers allows you to involve yourself organically in the conversation to build that relationship before selling a product or service.
Solve a Problem
Ever wonder why so many companies sell solutions? A lot of potential leads don’t know they have a problem until a solution is proposed!
When listening to conversations in your industry, learn what issue continuously arises and, once again, position yourself as having the solution for those problems. There is no better way to grab the attention of your audience than by telling them that you can make their life (and business) easier.
Don’t Sugar Coat It
Eventually, we get to a point where we know when we are being sold. It becomes painfully obvious. The only thing that consumers do not appreciate is being told that they are not being sold when they clearly are. It’s undermining and pushes them away rather than brings them closer.
When you reach that point, present your service or product and make the sale. Don’t drag a sale on longer than it needs to go. Leads don’t like it (if they’re buying, they’re buying) and it hurts your business (that’s a lot of time wasted).
Next time you try selling on social, employ some of these techniques and see how it helps!
What strategy do you use to increase sales on social media? Tell us in the comments below or on Twitter!
