With Facebook ad scheduling now easier than ever, these are the steps you need to follow to do it right.
Nobody likes wasting money. So when you’re running an ad campaign, the last thing you want to see is your ad spend draining while no one is actively engaging with your content.
With Facebook’s updated scheduling capabilities, that no longer has to be the case. There are three steps that any Facebook advertiser needs to follow in order to successfully leverage the capabilities and maximize the impact of your budget.
Step 1: Review Your Page Insights
On your Facebook Page insights, you’ll find that under the Posts tab there is a treasure trove of valuable information about your audience.
Select first the ‘When Your Fans Are Online’ tab, and then begin to review when your audience is most active. Keep in mind that all of these data are going to be registered in your computer’s timezone. Look to see what days have the highest volume of active audience members, and what hours of the day present a great opportunity to capture their attention.
Step 2: Set a Lifetime Budget
In order to utilize Facebook ad scheduling in its current form, you’ll need to determine a lifetime budget for your campaign as opposed to a daily budget.
Consider how much you would like to invest in the campaign and determine how long you would like the campaign to run.
Step 3: Choose When to Show Your Ads
Using the Facebook ad scheduling feature (shown below) it is easy to determine the exact times that you would like to show your ads to the desired audience.
Identifying (through the use of your Posts data in your insights) when your audience is most active, and when the largest segments of your audience are online, you can limit wasted ad spend that is not being shown to a maximum number of possible users at a given point in time.
This is a fairly simple process but it can do wonders for improving the performance of your ads and the optimization of your ad budget.
Give it a try and let us know how it works!