Daily Minute Master Series – December 16, 2022

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The Marketing Rundown

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News & Updates

Twitter Shuts Down Revue Newsletter Platform Following ‘Twitter Files’ Response from Former CEO

Former Twitter CEO Jack Dorsey posted his first-ever article to newsletter platform Revue, which Twitter purchased last January, in which he outlined his response to the recent ‘Twitter Files’ leaks, through which Elon has been working with selected journalists to uncover past moderation actions taken by Twitter, and how they specifically relate to conservative users.

For the full article click here 

Reddit Launches New Reddit for Business Website to Provide Additional Guidance for Marketers 

Reddit’s launched a new Reddit for Business website, which provides a heap of insights, tips, and notes for prospective Reddit ad buyers, which could help to guide you in your Reddit marketing approach.

For the full article click here 

TikTok Tests New Horizontal, Full-Width Display for Videos

TikTok continues to turn the tables on its competitors, who have been pushing to copy its key features, with its own copycat tools and options designed to maximize engagement in the app.

For the full article click here 

Snapchat Touts the Rising Value of AR for Promotions

Snapchat’s already seeing good levels of success with its AR shopping activations, which it continues to advance in line with the latest developments in device tech. And with AR set to become an even bigger interactive element, with the expected arrival of AR glasses at some stage in the next few years, it could be worth paying attention to the latest AR advances, and considering if and how they might fit into your promotional strategy.

For the full article click here

Google Helps Searchers Find Cost Of Living Assistance

Google is rolling out a number of updates to help connect searchers with available programs and resources.

For the full article click here

What Is Enterprise SaaS? (With Examples)

Interested to invest in Enterprise SaaS? Read on for examples and understand why you’d need Enterprise SaaS instead of simply B2B SaaS.

For the full article click here

Daily Minute Master Series – December 15, 2022

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The Marketing Rundown

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News & Updates

US Lawmakers Call for Full Ban of TikTok Due to Data Tracking Concerns

TikTok is facing yet another legal challenge in the US, with Republican Senator Marco Rubio introducing bipartisan legislation to ban the app from operating in the US, primarily due to concerns around data collection, and TikTok’s linkage to the Chinese Government.

For the full article click here 

Instagram Adds ‘Candid’ BeReal Clone, Other New Engagement Elements for the Holidays 

With the holiday season fast approaching, Meta has announced some new connection tools on Instagram, which are designed to lean into engagement trends, and get people sharing more of their personal interactions in the app.

For the full article click here 

Google Ads Makes It Easy To Switch To Data-Driven Attribution

Google Ads is rolling out a new tool designed to help advertisers feel more confident about switching to data-driven attribution.

For the full article click here 

Is Code-To-Text Ratio A Google Ranking Factor?

Have you considered how the volume of code versus the amount of text on a page can affect your ranking? Find out what the evidence says.

For the full article click here

How To Understand If A PPC Test Is A Failure

Not sure if your PPC campaign is winning or losing? Here’s how to define what success or failure means when you’re testing ads.

For the full article click here

Google Launches Visual Guide To Search Elements

Google launches a visual guide with illustrations and definitions of the most common search results features.

For the full article click here

Optimizing Customer LTV

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What is cLTV?

Customer lifetime value (LTV) is a measure of the total value a customer will bring to a business over the course of their relationship with the company. This value is typically calculated by estimating the average purchase value of a customer, the average number of times a customer will make a purchase, and the average customer lifespan. The resulting number can be used by businesses to make decisions about marketing and customer acquisition, as well as to prioritize resources and investments in order to maximize the value of each customer. By understanding their LTV, businesses can identify their most valuable customers and tailor their strategies to retain and grow these relationships.

In some industries such as gaming, LTV can be data-driven in that results can be more easily tracked via rewards programs, hotel reservations, money spent at a casino, dining expenditures, and the like. 

On the other hand, retailers are faced with a greater challenge as data tracking may be harder to come by from customers who are passive shoppers or who pay with a debit or credit card and don’t share personal information.    

How to Optimize cLTV

In general, there are a number of ways to optimize customer LTV, including the following:

  1. Understand your customers: The first step in optimizing LTV is to have a clear understanding of who your customers are and what their needs and preferences are. This can be achieved through customer segmentation, surveys, and other forms of research.
  2. Focus on customer retention: It is typically more cost-effective to retain existing customers than it is to acquire new ones, so focusing on retention can be an important way to optimize LTV. This can be done through loyalty programs, personalized communication, and other tactics that help to build strong relationships with customers.
  3. Upsell and cross-sell: Offering related products and services to existing customers can be an effective way to increase their lifetime value. This can be done through personalized recommendations, special offers, and other tactics that encourage customers to purchase additional products or services. For e-commerce retailers, this step is particularly effective
  4. Monitor and analyze customer data: Regularly monitoring and analyzing customer data can help businesses identify trends, patterns, and opportunities for improving LTV. This can involve using data analysis tools and techniques to gain insights into customer behavior and preferences, and using this information to make data-driven decisions.
  5. Provide excellent customer support: Providing timely and helpful customer support can be crucial for retaining customers and maximizing their LTV. This can involve offering multiple channels for customers to contact your business, such as phone, email, and live chat, as well as responding to customer inquiries quickly and effectively.
  6. Create a seamless customer experience: Creating a seamless and consistent customer experience across all touchpoints can help to improve customer satisfaction and retain their loyalty. This can involve ensuring that the customer experience is consistent across all channels, such as online, in-store, and mobile, as well as making it easy for customers to access information and make purchases.
  7. Personalize the customer experience: Personalizing the customer experience can help to increase customer satisfaction and loyalty, and ultimately improve LTV. This can involve using customer data to personalize communication and offers, as well as providing personalized recommendations and tailored experiences based on individual customer preferences.
  8. Offer value-added services: Offering value-added services can be an effective way to increase LTV, by providing customers with additional value beyond the core products or services that your business offers. This can include things like extended warranties, maintenance services, white glove or concierge experiences, or other services that enhance customer interaction.
  9. Invest in customer relationship management (CRM): Investing in a customer relationship management (CRM) system can help businesses manage and optimize their interactions with customers, and ultimately improve LTV. A CRM system can provide a central repository for customer data, as well as tools and features for managing customer interactions, tracking customer behavior, and analyzing customer data.

Daily Minute Master Series – December 14, 2022

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The Marketing Rundown

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News & Updates

New App Tracks the Status of Twitter Handles So You Can Snap Up the Profile Name You’ve Always Wanted

Last week, Twitter chief Elon Musk announced that the platform would soon look to cancel many dormant accounts, which would also make many @handles free to users once again.

For the full article click here 

TikTok Tops Download Charts Again in November, Though its Growth Momentum is Slowing 

TikTok has continued to maintain its dominance as the app of choice, for young users in particular, though there are some indicators that its growth is now slowing after its meteoric rise over the past two years.

For the full article click here 

ChatGPT For Content and SEO?

ChatGPT is an artificial intelligence chatbot that can take directions and accomplish tasks like writing essays. There are numerous issues to understand before making a decision on how to use it for content and SEO.

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Twitter’s New Verification System Has Blue & Gold Checkmarks

After a brief hiatus, Twitter is relaunching its verification system with a brand new checkmark for business accounts.

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Twitter Expands Community Notes To All Users

Twitter is rolling out Community Notes worldwide, allowing everyone to view and rate fact checks contributed by other users.

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12 Proven Local SEO Tips To Dominate The SERPs And Map Pack

To attract new customers, you need to ensure you’re in front of local searchers looking for your products or services. If you’re not optimized for local search, you’re missing out on a tremendous opportunity to reach potential customers in your area and drive incremental revenue, traffic, and sales.

For the full article click here

Amazon’s New Account Health Assurance: What You Need To Know

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What is Amazon Account Health Assurance

Account Health Assurance (AHA) is a new benefit offered by Amazon to professional sellers in the US and Canada who consistently maintain a high Account Health Rating (AHR) score. 

Sellers eligible for AHA will no longer have to worry about their selling account being deactivated, as long as they work with Amazon to resolve any issues that may arise. 

In order to be eligible for AHA, sellers must maintain an AHR score of 250 or higher for at least six months, with no more than 10 days where their AHR dropped below 250. 

They must also have a valid emergency contact number on file. 

When an issue arises that would typically result in account deactivation, an account health specialist will now proactively contact the seller to explain the problem and how to address it. 

As long as the seller works with Amazon to resolve the issue within 72 hours, their account will not be deactivated. There is no charge for AHA.

Many professional Amazon sellers that have experienced an account suspension or deactivation claimed that they received little or no advance notice whatsoever and even less explanation as to the reasoning behind the suspension. This makes it difficult for sellers to understand the underlying problems and required solution(s). 

The Benefits of Amazon AHA

For many sellers, the primary benefit of this new service is that it keeps legitimate stores up and running and better serves to weed out bad actors on Amazon.

For Amazon, the amount of time spent answering seller inquiries as to the reason behind deactivation is extremely time-consuming. By proactively resolving issues before they get to a crisis point, Amazon will be saving enormous amounts of CSR time that is currently spent going back and forth with sellers who have been unceremoniously suspended as a result of an honest misunderstanding.  

The Takeaway

As an Amazon seller, the takeaway is simply to make sure that you communicate with Amazon in a timely manner to resolve identified issues and respond quickly in order to maintain good account health.

Daily Minute Master Series – December 13, 2022

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News & Updates

New Report Looks at the Importance Versus Annoyance of Two-Factor Authentication [Infographic]

Two- or multi-factor authentication adds an additional level of friction to the log-in process, which can be frustrating day-to-day, as you need to use a secondary device to access your account. But at the same time, it’s one of the best ways to protect your account from hacking – as is reflected in this new survey by Beyond Identity.

For the full article click here 

Twitter Announces the Re-Launch of its Paid Verification Plan, with a Price Increase on iOS 

After Twitter suspended its $8 verification plan early last month, just days after its initial launch, it’s now planning to restart the program once again, though with one significant tweak.

For the full article click here 

Twitter Makes ‘Community Notes’ Visible to All Users Globally

Another key element of Elon Musk’s ‘Twitter 2.0’ reformation plan is now in place, with Twitter opening up its Community Notes tweet context indicators to all users globally.

For the full article click here 

Twitter’s Set to Free-Up Unused Twitter Handles, Add Up-Front View Counts to Tweets

Musk has slowed his declarations of late, with Twitter’s upcoming $8 verification plan still in development, and other updates being worked through by Twitter’s reduced engineering team.

For the full article click here

Google’s Top Global & Local Search Trends Of 2022

Google publishes its yearly report of top search trends with new categories for local searches.

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How to Build on Your Digital Marketing Momentum in 2023

As a digital marketing entrepreneur, you’ve always got to be looking ahead. Until 2026, the compound annual growth rate of the online marketing industry is 9%. Therefore, you’ve got to think in the long term if you want to succeed in a market that’s getting more crowded every year.

For the full article click here

AI Wrote This Article

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There has been a lot of talk around the new AI-powered tool ChatGPT, so I decided to play around with it and see just how powerful it is. Safe to say, I wasn’t disappointed. If this is a taste of what AI can do in its early stages, it will be nothing short of mind-blowing to see what it can accomplish as it continues to evolve and improve.

The prompt:

Write an article about the pillars of marketing strategy.

The results:

Marketing strategy is an essential component of a successful business. It involves the careful planning and execution of a series of actions aimed at promoting and selling products or services to target customers. There are four pillars that are crucial to the development of an effective marketing strategy: market research, target market identification, value proposition development, and marketing mix implementation.

Market research is the process of gathering and analyzing data about potential customers and competitors. This includes conducting surveys, interviews, and focus groups to gain insights into consumer behavior, preferences, and needs. This information is used to identify target markets and to develop a value proposition that will be appealing to these customers.

Target market identification involves the process of selecting specific groups of customers to focus on. This may be based on factors such as age, gender, income level, or geographic location. By identifying specific target markets, businesses can tailor their marketing efforts to reach the customers who are most likely to be interested in their products or services.

Value proposition development is the process of creating a unique selling proposition that sets a business apart from its competitors. This involves identifying the key features and benefits of a product or service, and communicating these to potential customers in a way that makes the business’s offering more attractive than competing products or services.

Marketing mix implementation involves the execution of a marketing plan. This includes deciding on the best channels to use to reach target customers, such as social media, advertising, or direct mail, and determining the right mix of price, product, promotion, and place to achieve the desired results.

In conclusion, the four pillars of marketing strategy – market research, target market identification, value proposition development, and marketing mix implementation – are essential for the development of a successful marketing plan. By taking the time to carefully plan and execute these key components, businesses can increase their chances of reaching their target customers and achieving their marketing goals.

Daily Minute Master Series – December 12, 2022

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The Marketing Rundown

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News & Updates

Reddit Launches its ‘Reddit Recap’ Activation for 2022, Provides New Usage Insights

Reddit has launched its 2022 Reddit Recap activation, which provides redditors with an overview of their activity in the app throughout the year – kind of like Spotify’s ‘Wrapped’, but for the subreddits that you most frequent.

For the full article click here 

Twitter Plans to Re-Launch its Controversial $8 Verification Program as Early as This Week 

All’s been quiet on the Twitter verification front for the last two weeks, but that looks like it’s about to change, with the company reportedly preparing to re-launch Elon’s $8 verification plan as early as tomorrow, including new price points, alternative color checkmarks for business and government accounts, and more.

For the full article click here 

Music Labels are Ramping Up Enforcement of Unlicensed Music in Brand Social Media Posts

An important reminder: Brands cannot use commercial music tracks, without explicit, specific permission for such, in their social media posts, even if those tracks are available as options within the post creation tools.

For the full article click here 

Facebook Enables New Ways To Make Money & Faster Payouts

Meta is introducing new ways to monetize content on Facebook and lowering the payment threshold for creators.

For the full article click here

Here Are 10 Marketing Tactics That Will Help You Make the Most of Big Changes to Your Company

Whatever your think about Musk’s Twitter takeover, there are definite lessons any entrepreneur can apply from it to help their marketing efforts.

For the full article click here

5 Ways AI Is Being Used in Marketing

One trend that gained ground in 2022—and is expected to be even bigger in 2023—is the use of artificial intelligence in marketing. As brands become savvier to consumer likes and dislikes, they’re increasingly turning to machines to do some of the heavy lifting.

For the full article click here

Daily Minute Master Series – December 9, 2022

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The Marketing Rundown

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News & Updates

Meta Adds More Avatar Usage Options as it Looks to Guide Users Towards the Metaverse Shift

Meta’s added some new ways to use your 3D avatar within Facebook and Instagram, as it works to further align users with these cartoonish versions of themselves as a new way to connect.

For the full article click here 

Pinterest Shares its 2023 Trend Predictions, Based on Pin Activity and Engagement 

Pinterest has published its annual ‘Pinterest Predicts’ overview, which looks at the latest, rising trends that are set to become even more significant over the next year.

For the full article click here 

Meta Adds New Creator Monetization Options for the Holidays, with a Focus on Stars Donations

Meta has announced a new set of creator monetization incentives and tools just in time for the holidays, which focus specifically on its Stars creator donation process, while it’s also working to improve its payout systems to get money to creators faster, and improve their connection with its platforms.

For the full article click here 

Instagram Updates Account Status with New Insight into ‘Shadowbans’

Instagram’s looking to provide more transparency for creators with a new update to its in-app Account Status dashboard that will indicate whether your content is eligible to be recommended by its various systems, and will also provide pointers on how to rectify any issues on this front.

For the full article click here

Twitter Removes the Option to Create Moments, Effectively Shutting Down the Feature

In news that won’t have a huge impact, but does hold a level of symbolic relevance, Twitter has today announced that Moments are no more.

For the full article click here

How To Get More Followers On Instagram: 22 Tips To Try

Learn how to get more Instagram followers without having to pay by following our 22 tried and tested tips that work.

For the full article click here

Daily Minute Master Series – December 8, 2022

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The Marketing Rundown

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News & Updates

Meta’s Oversight Board Criticizes the Company’s More Lenient Moderation Approach for Celebrities

Meta’s Oversight Board has criticized the company’s differentiated moderation system for high-profile users, which can sometimes see rule-violating content from celebrities and politicians left up on the platform for months, while for regular users, the same would be removed in just days.

For the full article click here 

TikTok Shares the Top Clips, Creators and Trends in the App for 2022 

TikTok has published its fifth annual ‘Year on TikTok’ report, which provides an overview of all the creators, moments and trends that resonated the most in the app throughout the past 12 months.

For the full article click here 

Snapchat Announces Paid Add Ons for AR Lenses, New AR Initiatives at Lens Fest 2022

Snap is holding its annual Lens Fest event today, where it’s already provided a range of new insights into key AR advances, and how Snapchat is aligning with the next digital connectivity shift.

For the full article click here 

LinkedIn Adds New Audience Analytics Tools, Including Follower Growth and Demographic Insights

LinkedIn has announced some additional insights tools to help you better understand your on-platform audience, including follower growth stats, new demographics insights and more.

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17 Types Of Content Marketing You Can Use

There are many different types of content you can use to promote your brand and find new customers. Here’s a look at some of the more common types.

For the full article click here

Are Breadcrumbs A Google Ranking Factor?

Breadcrumbs are helpful for users, but does that mean that adding breadcrumb markup will propel your page to the top of search results?

For the full article click here

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