Daily Minute Master Series – October 18, 2022

October 18, 2022/by Corey Padveen

The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Google Updates Search Display Formats to Provide More Context to Users

This shouldn’t have any real impact on SEO, or Google usage more broadly, but Google has announced a couple of changes to the display of Search results, in order to provide more clarity and transparency within its listings.

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Google Replaces Title Tags With Site Names For Homepage Results

Google is now only showing the site name in mobile search results that are for the entire website, such as for the home page.

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A Technical SEO Guide To Redirects

Read on for a comprehensive overview of redirects and the proper application for search optimization.

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Facebook Announces the Retirement of ‘Instant Articles’ – The Latest Step in the Reformation of the App

Facebook continues to shift away from news content, in preference for entertaining video (ala TikTok), with the announcement that it will be retiring its Instant Articles offering in April next year.

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Data Suggests Twitter Blue Take-Up Hasn’t Significantly Increased Since the Addition of Tweet Editing

With tweet editing, the most requested social media feature of all-time, recently added to Twitter’s Twitter Blue subscription offering, you would expect there to have been a big jump in Blue subscribers over the last week or so, right?

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Meta Launches New Avatar Fashion Items as Questions Are Raised Over Its ‘Faked’ VR Avatar Legs

You’d think, given the various questions and controversies around Meta’s metaverse avatars, that it’d probably want to reduce the focus on them for the time being, just till things start to take more shape. But that’s evidently not the approach that Meta’s taking, as it’s rolled out a new set of Liverpool FC fan outfits for Meta avatars, providing another option to customize your digital doppelganger across its apps.

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Daily Minute Master Series – October 17, 2022

October 17, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

Musk’s Twitter Offer Still Being Questioned as Equity Partners Look to Exit the Deal

Just when you thought that the Elon Musk Twitter takeover deal was all done and dusted, yet another potential loophole has been uncovered still lurking in the mix.

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TikTok Announces New Ad Tools and Performance Insights at Second ‘TikTok World’ Event

TikTok has held its second annual TikTok World event, where it shared a range of ad tips, insights, and previews of new promotional features that will open up new opportunities for marketers in the app.

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A Day In The Life Of A Content Marketing Manager

Explore a typical day as a Content Marketing Manager, from creating content to running campaigns to managing a team. Jessica Foster, SEO and Content Marketing Strategist.

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Microsoft Bing Is Getting An AI Image Generator

Microsoft is adding an AI image generator to its Bing search engine, which enables users to create digital art from text input.

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Goodbye Google Webmaster Guidelines, Hello Google Search Essentials

Google is officially rebranding the Webmaster Guidelines as “Search Essentials,” which comes with a simplified refresh consisting of only three sections.

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AMP: Is It A Google Ranking Factor?

AMP is an HTML framework that helps desktop-optimized sites deliver ultra-fast mobile versions of webpages. AMP is a creation of Google, which has led to claims it gives pages a ranking advantage in mobile search over non-AMP pages.

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Daily Minute Master Series – October 14, 2022

October 14, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

Will the Metaverse Actually Become a Real Thing?

Will the metaverse ever pan out as Meta hopes? That’s become a key question in recent times, with the company investing billions into a long-term project that, thus far, still looks largely experimental, and seems unlikely to become a replacement for online interactions as we know them.

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The Fundamentals Of Influencer Marketing

What exactly is influencer marketing? And why should I care? Read our detailed explanation about influencer marketing in this article.

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Google On Solving How to Write Good Alt Text

Google podcast discusses the best approaches for creating image alt text.

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Seven Marketing Trends Small Business Owners Need For 2023

Small business owners are consumed with a host of end-of-quarter tasks, from crunching numbers to getting inventory in order. As the new year approaches, it’s time to start thinking about your marketing strategy for the upcoming year. As you plan your budget and allocate resources, consider adding these seven marketing trends to get ahead of your competition in 2023.

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11 Execs Connecting Gaming to Marketing

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How Customer Journey Orchestration Changes Your Marketing Approach

Customers increasingly appreciate personalized experiences and are growing to expect them across all of the online and offline channels they engage with brands on. Companies that understand and embrace this are increasingly approaching their marketing and customer experience from a fuller customer journey perspective, as opposed to interacting with their customers using a more traditional marketing campaign approach.

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Daily Minute Master Series – October 13, 2022

October 13, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

How Will Twitter Change Under Elon Musk?

With the company set to accept Musk’s revised, revisited, and re-issued Twitter takeover offer, many are now pondering what this means for the app, and what Elon has in store for the platform as Tweeter-in-chief.

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Meta Showcases Latest VR Developments at Connect 2022, Including New Quest Pro Headset

Meta is holding its Connect conference for 2022 today, where it’s announced a range of new, cutting-edge VR features, including a new Quest headset, new professional integrations to facilitate workplace collaboration, updated interaction tools, control devices, and more.

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Snapchat Unveils AR-to-Purchase Activation for Halloween Costumes

Snapchat’s taking an interesting approach to Halloween this year, by enabling users to not only try on potential Halloween costumes via AR in the app, but also, to purchase any outfit that they’ve digitally tried on direct from the display.

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WordPress Plugins Begin Adopting Cloudflare CAPTCHA Alternative Turnstile

Cloudflare’s Turnstile is beginning to receive support from WordPres plugin developers but some in the WordPress community refuse to adopt it at this time.

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Link Building: Reduce The Risk, Maximize The Reward

Master the art of link building. Learn the do’s and don’ts of link development tactics so you won’t risk your site’s rankings.

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Is Mobile-Friendliness A Google Ranking Factor?

Does it matter in search whether your site is mobile-friendly? We dug deep into the claims to figure out the impact mobile-friendliness on search rankings.

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Daily Minute Master Series – October 12, 2022

October 12, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

Meta Announces 2022 Creator Week Event, Which Will Focus on Reels Creators

Meta has announced the line-up for its second Creator Week event, which will include a combination of IRL and online presentations, panels, displays and more, to be held in the first week of November this year.

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Who Really Benefits from the Creator Economy?

The Creator Economy has become a much bigger focus over the last few years, with the rise of TikTok sparking a new battle amongst the social platforms to maximize their creator appeal, in order to keep popular users posting to their apps.

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Meta Detects 400 Apps That are Stealing Users’ Facebook and Instagram Log-in Info

This is a significant concern for all social media users – today, Meta has reported that it’s detected 400 apps, this year alone, which offer fake features and tools that are designed to lure people to log into these apps with their Facebook credentials, which then gives developers access to their data and information.

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TikTok Adds Photo Mode for Still Images, Longer Video Captions

TikTok has slapped a proverbial glove across the face of Instagram, in retaliation for IG copying all of its stuff, with the addition of a new ‘Photo Mode’ for still images in the app.

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Twitter Launches Updated Professional Account Analytics Tab

Twitter has updated its Professional Accounts option with a new analytics display, which provides an updated overview of your overall account performance.

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Google On The Use Of AI Images

Google discusses the use of AI images on webpages.

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Daily Minute Master Series – October 11, 2022

October 11, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

How Gen Z Breaks Marketing’s Cultural Mold

In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing marketers in a new direction.

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How To Lower Average Cost Per Click

Avoid outbidding yourself to keep costs down on your Google Ads campaigns. Follow these tips from expert Navah Hopkins.

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Measuring Marketing Effectiveness: What You Need To Know

Learn how you can leverage data to improve your ability to predict the success of your marketing campaigns.

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Google Ads Update: Target Users Who Click On In-App Ads

A new targeting option in Google Ads allows marketers to increase returns on app campaigns.

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What the New Wave of Machine Learning Libraries Means for SEO, Marketing

When many of us think of algorithms and machine learning models, we think of Google. And really, who can blame us? We’re marketers, and many of us SEOs. We can’t help ourselves. But there is a lot going on in and out of the Googleplex right now, and it’s becoming increasingly important that we keep up.

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Inside Crypto.com’s Marketing Meltdown—From Layoffs to Cuts in Sponsorship Deals

The cryptocurrency exchange has been dramatically downsizing its marketing deals and headcount in the wake of crypto winter.

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Daily Minute Master Series – October 10, 2022

October 10, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

5 Tips to Help Maximize Your Instagram Presence This Holiday Season

While TikTok has stolen some of its thunder, and there’s a level of confusion around Instagram’s broader push to get more video content into people’s feeds, it still remains a hugely popular app, and it can be a great platform for building community, and maximizing reach, when used the right way.

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A Visual Guide for Creating Instagram Reels

Here are the video specs, tools and Reels core features that any creator can use as a reference or learning guide for creating Instagram Reels.

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Instagram Tests Out New Ad Options, Including Explore Placement and Interactive AR Displays

As we head into the holiday shopping push, Instagram has announced that it’s testing out some new ad options, in the hopes of maximizing its revenue intake, while also providing new opportunities for brands.

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Google Analytics Discontinues Store Visits Reporting

Google is discontinuing store visits reporting in Google Analytics and will stop collecting new data at the end of October.

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Text Formatting: Is It A Google Ranking Factor?

Text formatting helps website visitors find the information they’re looking for by highlighting the most important content on a page. But do these elements affect search rankings?

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A Guide To Google’s Knowledge Graph Search API For SEO

Help your customers find you quicker than your competitors by using the Knowledge Graph and ranking better on the SERPs.

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Daily Minute Master Series – October 7, 2022

October 7, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

Twitter Emulates TikTok With Two New Features

Twitter announces two updates that will make it easier to discover videos and keep watching them.

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Google Integrates The Google Tag With Ads & Analytics

Google makes it easier to implemented the Google tag via integrations with Google Ads, Google Analyics, and popular CMS platforms.

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Meta Announces New Ad Options for Facebook Reels Which Could Facilitate Creator Revenue Share

Meta sees Reels as ‘the future of video’ on its platforms, with engagement with short-form content being one of the only positive growth trends across its apps at present.

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Are Your Sales and Marketing Teams Disjointed? Here Are 4 Steps You Can Take To Ensure They’re in Sync.

Forming a strong relationship between sales and marketing is often a slippery slope. Here are four tips on how to do this.

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Meta Will Shut Down its Newsletter Platform Early Next Year

In news that will surprise no-one, Meta has today confirmed that it’s shutting down its ‘Bulletin’ newsletter platform, just 18 months after its initial launch.

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3 Experiments To Run For Responsive Search Ads Testing

Responsive search ad testing is quite different from expanded text ads. These 3 experiments can help optimize your PPC campaigns.

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Daily Minute Master Series – October 6, 2022

October 6, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

Meta Announces New Privacy-Focused Ad Targeting Solutions, Improvements in Automated Targeting

With Apple’s ATT data privacy update changing the game for app-based advertisers, Meta has been one of the biggest losers, with the company projecting up to $10 billion in revenue loss this year alone based on the amount of users opting out of data tracking in its apps.

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Musk Reissues Original Twitter Offer in Bid to Avoid Court Battle

Musk has reportedly offered to end all litigation, and avoid a messy courtroom drama, by going back to his original plan, which would see Musk become Tweeter-in-Chief, and end months of public back-and-forth between the two parties.

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Instagram Tests Out New Ad Options, Including Explore Placement and Interactive AR Displays

As we head into the holiday shopping push, Instagram has announced that it’s testing out some new ad options, in the hopes of maximizing its revenue intake, while also providing new opportunities for brands.

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How to Use Reverse Video Search (& Why It’s Useful)

Use reverse video search to find the video source online. Here’s how to perform a reverse video search and why it’s useful.

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4 SEO Experts Share Key Actions To Raise Client Satisfaction

As talks of a new recession grow, the marketing industry is bracing for budget cuts and higher churn rates. In these times, SEO tends to be considered an extra cost – instead of a necessity. It’s time to show that SEO is a necessary investment. It’s time to keep getting stakeholders’ buy-in.

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Facebook Launching New In-App Browser For Android

Facebook’s new in-app browser on Android is said to be more stable, with enhanced performance and security.

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Daily Minute Master Series – October 5, 2022

October 5, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

Snapchat Says that Even Basic AR Executions Can Drive Audience Response

The use of AR is growing, with Snapchat reporting that over 250 million of its users – or 72% of its active user base – engage with AR elements in the app every day.

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Twitter Launches First Stage of the Live Roll Out of Tweet Editing

After years of requests, via millions of tweets, Twitter has finally launched the first stage of the roll-out of its new tweet editing feature, with Twitter Blue subscribers in Canada, Australia and New Zealand now able to revise their tweeted content for 30 minutes after posting.

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Instagram Expands Test of Multiple Links in User Bios

It’s been in testing for a while, but Instagram has expanded access to a new option which enables some creators to add multiple links to their IG bio, as a means to help expand their business-building potential in the app.

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Conversion Rate Optimization (CRO): How To Get Started

It’s not enough to get traffic to your site – you need visitors to take action. But it may only take a few simple tweaks to your website to optimize your conversion rate.