Daily Minute Master Series – September 30, 2022

September 30, 2022/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

Twitter’s Testing a New Way to Showcase Brand Communities in the App

Twitter’s looking to entice more brands and creators to build communities in the app with a new Community showcase option for professional profiles now being tested internally.

For the full article click here

Real-World SEO: How People Search, Shop & Buy Online

Learn real-world shoppers’ search intents and create measurable, high-converting content that truly increases revenue.

For the full article click here

Instagram Shares New Tips on How to Instagram Reels for Marketing

As part of its new series of updated how-to guides, Instagram has also launched a new, 23-page overview of how brands can use Instagram Reels for promotion and community building, which includes a range of key tips and notes on effective Reels usage.

For the full article click here

Effective Brand Building In The Metaverse

The metaverse is a wide open door for brands to connect with customers in a new way. Explore how to build your brand in the metaverse.

For the full article click here

8 Must-Have Ecommerce Rich Snippets To Stand Out In Search

Rise above the competition in the SERPs by making use of rich snippets. Here are 8 ways to earn rich results.

For the full article click here

How Long Before Google Indexes My New Page (And Why It Depends)?

Getting tired of waiting for Google to index your new content? Help it along by making sure your pages are crawlable.

For the full article click here

Daily Minute Master Series – September 29, 2022

September 29, 2022/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

How to Brand Your Emails Like a Pro [Infographic]

Are you just getting started with an email marketing strategy for your business? Want to ensure you’ve got your branding right before sending out your first campaign? The team from Constant Contact share their email branding tips in this infographic.

For the full article click here

3 Ecommerce SEO Strategy Mistakes To Avoid & How To Solve Them

Over half (53%) of all consumers in the U.S. turn to a search engine like Google to find information on a product before purchase. Yes, organic search is still the highest ROI channel. If you’re not incorporating SEO into your digital marketing strategy, you may be missing out on a large opportunity. It’s 2022, and SEO is more important than ever for direct-to-consumer (DTC) ecommerce brands.

For the full article click here

Google Core & Product Review Updates Finish Rolling Out

Google confirms the September 2022 core update and product review update are done rolling out.

For the full article click here

Facebook Tests ‘Subscribers Only’ Posts to Enhance Creator Offering

Facebook is testing out a new post option which would enable you to restrict access to your post to subscribers only for an initial period after publishing – be that 24 hours, 48 hours, or a week.

For the full article click here

YouTube Adds Voiceover in Shorts, Providing More Creative Considerations

YouTube has added a new option to help enhance your Shorts, with creators now able to add voiceover to their short-form clips in the app.

For the full article click here

Brands are Driving Higher Reach and Engagement by Posting Instagram Reels

It’s no secret that video content is dominating social media. TikTok has set the tone for fun, interesting, and more importantly, engaging video content. As a ripple effect, other platforms are now looking to increase engagement with their audiences by prioritizing video.

For the full article click here

Daily Minute Master Series – September 28, 2022

September 28, 2022/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

Reddit Highlights Key Engagement Trends and Brand Opportunities in the App

Reddit has released a new research report which looks at how the platform facilitates community engagement, and the importance of such in the modern environment, where people are increasingly working from home, and are seeking new ways to stay connected.

For the full article click here

Meta Adds New Account Switching and Cross-App Alert Tools as it Looks to Maximize Engagement

Meta’s trying to hook more people into its apps, and get them spending more time on Facebook and Instagram respectively, by making it easier to switch between your connected profiles on each, and adding new alerts to entice you across.

For the full article click here

Instagram’s Testing a New Way to Use DMs as an Alert Option for New Posts

As it continues to search for new ways to maintain relevance in the lives of its users, Instagram is experimenting with a new option that would seemingly enable people to share their latest posts with connections via DM, adding another way to boost awareness and engagement in the app.

For the full article click here

TikTok Could Still Face a Ban in the US as it Continues to Work Through New Data Security Deal

TikTok continues to work to reassure western governments that it’s not beholden to the CCP, with the company close to establishing a new agreement with the Committee on Foreign Investment in the United States (CFIUS) which would offer assurances to US officials as to how, exactly, US user data is stored and accessed, and would also include restrictions on potential interference by Chinese staff.

For the full article click here

Twitter’s Testing a New Way to Showcase Brand Communities in the App

Twitter’s looking to entice more brands and creators to build communities in the app with a new Community showcase option for professional profiles now being tested internally.

For the full article click here

A Marketer’s Guide To TikTok Analytics

With this step-by-step guide, navigate TikTok Analytics and discover how to interpret the data to help grow your audience.

For the full article click here

Daily Minute Master Series – September 27, 2022

September 27, 2022/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

TikTok Rolls Out Comment Downvotes to All Users

After testing them out in the live environment over the last six months, TikTok has today announced that it’s rolling out comment downvotes for all users, as a means to flag inappropriate responses to video clips.

For the full article click here

LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack

Looking to use LinkedIn to drive sales or build your brand? Take these marketing tips from seven LinkedIn professionals.

For the full article click here

How To Quickly Fill Content Gaps In Your Strategy

Want your business’s website to get more views? Need more website views to convert visitors into customers? If you want your business to thrive online, content creation is the name of the game.

For the full article click here

Google App Lets You Remove Personal Information From Search

Removing personal information from Google search results is easier than ever with an update to the mobile app.

For the full article click here

How Do I Stop Keyword Cannibalization When My Products Are All Similar?

Reduce the keyword cannibalization issue you’re facing with two solutions, as advised by expert Adam Riemer.

For the full article click here

Voice Search: What Is It & How Does It Work?

Don’t miss out on sales because your site hasn’t optimized for voice search. Learn the best practices and get started today with this guide.

For the full article click here

Daily Minute Master Series – September 26, 2022

September 26, 2022/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

Instagram Publishes Three New Guides to Help Brands Maximize their Holiday Marketing Efforts

With the holiday shopping push already shifting into gear, now is the time to update your social profiles and posting approach, in order to maximize the opportunities of the season.

For the full article click here

Instagram Confirms that Videos Under 60 Seconds in Stories will No Longer Be Split into Segments

Instagram continues its gradual process of merging its video products into one, with the announcement that videos in Stories that are under 60 seconds in length will no longer be split into 15-second segments in the app.

For the full article click here

How To Create Awesome Meta Descriptions

Here’s how to write and optimize meta descriptions according to best practices as recommended by Google and official HTML specifications.

For the full article click here

Google On Percentage That Represents Duplicate Content

Google’s John Mueller answers if there is a percentage threshold at which Google identifies something as duplicate content.

For the full article click here

TikTok Increases Length Of Video Descriptions

TikTok is increasing the length of video descriptions, giving creators more opportunities to optimize their content for search.

For the full article click here

TikTok Marketing 101: How To Get Started

TikTok marketing can seem intimidating, especially if you’re not used to short-form video. To get started, run ads smoothly with this guide.

For the full article click here

Daily Minute Master Series – September 23, 2022

September 23, 2022/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

Meta Adds New Tools to Help Promote Emerging Creators on Facebook

Creators are Meta’s big focus right now, and specifically, providing more ways for creators to build their audiences (and reliance) on both Facebook and Instagram.

For the full article click here

Can You Use AI-Generated Art in Your Digital Marketing and Content Efforts?

By now, you’ve likely tried out one of the new AI-based image generation tools, which ‘sample’ a range of image repository websites and online references to create all new visuals based on text prompts.

For the full article click here

What Happens on the Internet Every Minute (2022 Version) [Infographic]

It’s amazing to consider the amount of connected activity these days, as we become increasingly reliant on the internet for social connection, entertainment, work, shopping, etc.

For the full article click here

How the Elon Musk Twitter Takeover Went Wrong [Infographic]

After starting out with such promise, with the electric car making, space travel revolutionary Musk pledging to buy Twitter for $44 billion to save the platform, and free speech more broadly, the negotiations crumbled pretty fast, with Musk eventually accusing Twitter’s executives of withholding information, lying to the public, misleading investors, and a lot more.

For the full article click here

Twitter Shares New Insights into Evolving Gaming Discussion in the App [Infographic]

Gaming is arguably the most influential element in online culture, and as such, it’s a huge topic of focus on all social platforms, with Twitter being no exception.

For the full article click here

3 Hard-Earned Lessons About Marketing in a Recession

The best way to prepare for the future is to study history.

For the full article click here

Daily Minute Master Series – September 22, 2022

September 22, 2022/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

TikTok Implements New Rules to Further Restrict Political Ads and Donations

TikTok’s moving to eliminate direct political influence in the app, by implementing new restrictions on what politically-affiliated accounts can do, which includes the removal of donation and ad tools entirely for political groups.

For the full article click here

TikTok’s BeReal Clone App ‘TikTok Now’ is Now Available in Markets Outside the US

TikTok’s separate BeReal clone app is now available in regions outside the US, with people able to download ‘TikTok Now’ and get daily prompts to post a ‘Now’ clip, showing what they’re up to at a random time.

For the full article click here

Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together

Learn how to maximize your marketing ROI through strategies that align the efforts of both paid and organic together.

For the full article click here

Google Surveys Is Shutting Down; Here Are 6 Alternatives

Google is shutting down Google Surveys and Surveys 360 on November 1 and giving users until December to download historical data.

For the full article click here

Are Title Tags A Google Ranking Factor?

There are persistent claims that title tags are a strongly weighted ranking factor. Find out whether these claims are overblown.

For the full article click here

Google Answers If Core Update Ranking Losses Are A Soft Penalty

Google answers question about the causes of ranking drops after a core algorithm update.

For the full article click here

Daily Minute Master Series – September 21, 2022

September 21, 2022/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

YouTube’s Looking to Provide Direct Monetization for Shorts, a Big Shift in the Short-Form Content Battle

Could this be a killer blow for TikTok and its short-form video leadership? That might sound like an extreme take, but YouTube, via YouTube Shorts, is ramping up its pitch for top short-form creative talent, with The New York Times reporting that YouTube will soon add a new, direct monetization option for Shorts, which would provide a clearer pathway for short-form content creators to make money purely for their clips.

For the full article click here

LinkedIn Looks to Improve Messaging Interactions with ‘Focused Inbox’, Adds New Sales Analytics Tools

LinkedIn’s looking to help members better manage their LinkedIn inbox, by filtering out more of the junk, with a new ‘Focused Inbox’ UI, which will essentially re-route less valuable messages into an ‘Other’ tab in your LinkedIn message stream.

For the full article click here

Are Press Releases Still Good For SEO?

Press releases are a great way of garnering media attention, but do they still influence search rankings? If you do them the correct way, then yes.

For the full article click here

WordPress Drops Security Support for Older Installations

WordPress announced it is dropping security updates for versions 3.7 – 4.0 by December 2022 and urges users to update to the latest versions.

For the full article click here

Google: 5 Ways To Prepare For Site Closure

Google’s Search Advocate John Mueller shares five ways to prepare for a planned website closure.

For the full article click here

7 Enterprise SEO Tools For Keyword Research, Compared

What are the best keyword research tools for enterprise businesses? Get insights into seven of them here to start making better SEO decisions!

For the full article click here

Daily Minute Master Series – September 20, 2022

September 20, 2022/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

Meta Announces Facebook Reels API to Enable Reels Sharing via Third Party Apps

Meta’s looking to help more creators and brands lean into Reels with the launch of the Facebook Reels API, which will enable the posting of Reels clips via third-party video creation apps and social media management tools.

For the full article click here

5 Key Twitter Marketing Tips to Maximize Your Holiday Sales Push

Looking to up your Twitter game as we head into the holiday shopping season? While it may not have as many total users as some other platforms, Twitter is still highly influential, with many industry leaders and journalists using Twitter as a key research and outreach tool.

For the full article click here

Instagram Tests New ‘Nudity Protection’ Feature to Shield Users from Unwanted Images in DMs

Instagram’s testing out another way to protect users from unwanted content exposure in the app, this time via DMs, with a new nudity filter that would block likely nudes in your IG Direct messages.

For the full article click here

New Report Looks at Key eCommerce Trends and Approaches [Infographic]

As more retailers look to eCommerce, and the opportunities of online shopping, it’s valuable to note the latest online store trends, to get a benchmark as to how your business is placed, and what the industry norms are in terms of product listings, advertising approaches, etc.

For the full article click here

The Basics of SEO in 2022 [Infographic]

SEO can get extremely technical and complex, with not even Google’s engineers able to answer all possible SEO questions and queries. But it’s also a critical element of digital marketing – because despite the rise of social media and other forms of digital connection, search engines remain the key driver of referral traffic for most websites.

For the full article click here

85 Fill-in-the-Blank Blog Title Templates to Steal [Infographic]

Are you struggling to think of effective titles for your blog posts? Looking for some fill-in-the-blank post title templates you can swipe for your blog? The team from Conversion Minded share their blog post title ideas in this infographic.

For the full article click here

Daily Minute Master Series – September 19, 2022

September 19, 2022/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

YouTube Tests New Channel Content Personalization to Help Maximize Viewer Engagement

YouTube’s looking to provide more ways to engage channel visitors, by customizing the way that your uploaded content is displayed based on each users’ preferences.

For the full article click here

YouTube’s Looking to Provide Direct Monetization for Shorts, a Big Shift in the Short-Form Content Battle

YouTube, via YouTube Shorts, is ramping up its pitch for top short-form creative talent, with The New York Times reporting that YouTube will soon add a new, direct monetization option for Shorts, which would provide a clearer pathway for short-form content creators to make money purely for their clips.

For the full article click here

LinkedIn Looks to Improve Messaging Interactions with ‘Focused Inbox’, Adds New Sales Analytics Tools

LinkedIn’s looking to help members better manage their LinkedIn inbox, by filtering out more of the junk, with a new ‘Focused Inbox’ UI, which will essentially re-route less valuable messages into an ‘Other’ tab in your LinkedIn message stream.

For the full article click here

Tips for Encouraging Engagement During a Virtual Event

Convincing people to sign up for a virtual event is one thing — keeping their focus once they log on is another. After investing a massive amount of time, money and effort into planning a virtual event and attracting attendees, you don’t want that effort going to waste, so you must take steps to foster engagement during the event.

For the full article click here

LinkedIn Shares InMail Best Practices to Help Maximize Your Response Rates

The team from email marketing platform Lavender recently analyzed 28.3 million emails to glean more insight into the key trends and message traits that can help to maximize your LinkedIn outreach success.

For the full article click here

Google Local Pack: What Is It?

What is the Google Local Pack and why does it matter for SEO? Learn all about the Google Map Pack, its features, and how to rank high in local search.