Daily Minute Master Series – August 17, 2022

August 17, 2022/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

Meta Shares New Reels Creation Tips, Based on Successful Creators

Looking to add Reels into your Facebook and Instagram marketing strategy for the upcoming holiday season? Latching onto the broader short-video trend, Reels is now Meta’s fastest-growing content surface, and has quickly become a valuable means to help boost exposure and reach for many creators and brands.

For the full article click here

Snapchat Announces New Features for Snapchat+, Provides Insights on Snapchat+ Take-Up

Snapchat has announced some new additions to its Snapchat+ subscription offering, while it’s also shared some new insight into Snapchat+ take-up, which provides some more perspective on the potential of such options in the broader strategic scheme.

For the full article click here

TikTok is Fast Becoming a Key Search and Discovery Platform for Younger Audiences

Could TikTok really become a competitor in the web search and discovery stakes, and move into Google’s territory? Google’s Senior Vice President Prabhakar Raghavan recently shared that the search giant does indeed see this as a risk, noting that:

“In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search. They go to TikTok or Instagram.”

For the full article click here

Reels Scheduling is Now Available to All Users in Meta’s Creator Studio App

This could be helpful for those mapping out their Facebook and Instagram Reels strategy. You can now schedule your Reels via Meta’s Creator Studio app, which will provide more capacity to post your short clips at the best times to maximize audience response.

For the full article click here

Google Updates Search Console To New Item Classification System

Google’s migration of Search Console properties to an updated item classification is now complete, the company announces.

For the full article click here

How To Do Technical SEO For Ecommerce Websites

Technical SEO is a crucial part for ecommerce stores. Improve your online store’s visibility and generate more sales with these SEO tips.

For the full article click here

Daily Minute Master Series – August 16, 2022

August 16, 2022/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

Instagram Publishes New Guide to Setting Up Shops and Product Tags in the App

Mapping out your digital marketing approach for the upcoming holiday season? In-stream shopping should, at the least, be a consideration, and with a recent survey of 4500 Instagram users finding that nearly half of them use Instagram to shop weekly, IG shopping should also be on your radar as a potential opportunity, both for product discovery and purchase.

For the full article click here

11 Tips to Improve and Refine Your SEO Strategy [Infographic]

How are your webpages ranking in Google search results? Seen any fluctuations or impacts in recent months? Most websites have had to deal with some fairly significant declines in their search referral traffic of late, as Google continues to refine and improve its SERP rankings based on whatever it believes will provide the best results, and therefore keep people coming back to Google for their search needs.

For the full article click here

Instagram Shares New Insights into How it Selects Recommended Posts to Highlight in User Home Feeds

Looking to get a better handle on how Instagram’s feed algorithms work, and how you can optimize your content approach accordingly?

For the full article click here

Meta Publishes New Report on the Increasing Consumer Reliance on Business Messaging

Messaging has become an increasingly important connective tool for many businesses and consumers, with more than 20 billion messages now sent between people and brands on Messenger alone every month. It’s convenient, generally sees quick response, and is available within the apps that people are already comfortable with for their direct interactions. In fact, 64% of people now say they would prefer to message rather than call a business.

For the full article click here

11 Tips For Mastering Video Calls That Wow Your Clients

While virtual fatigue is real, you can make your clients look forward to meeting you. Eliminate inefficiencies with 11 top video call tips.

For the full article click here

Wikipedia And SEO: Everything You Need To Know

What would you do if you wanted to figure out who was the head coach of the 1986 Detroit Pistons or learn about the migration habits of the European turtle dove? You had to rely on your memory (spotty, at best), ask a friend (possibly unreliable), or take a trip to your local library (does anyone know how the Dewey decimal system works?). Now a simple Google search can provide you with the answer to virtually any question you could ever have. And one of the most popular resources for finding information of all types is Wikipedia.

For the full article click here

Daily Minute Master Series – August 15, 2022

August 15, 2022/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

LinkedIn Adds New Templates for Posts to Facilitate More Creative Updates

LinkedIn continues to add new ways to help creators maximize engagement in the app, this time via a new templates option for posts, which provides a range of text formatting and background options for your LinkedIn updates.

For the full article click here

LinkedIn tests New ‘Discover’ Feed, New Groups Elements in Order to Enhance Engagement

LinkedIn has announced some new updates to help facilitate more discovery and engagement in the app, including a new ‘Discover’ feed, more contextual info on job listings and updates for groups.

For the full article click here

Twitter Launches Election Integrity Features Ahead of US Midterms

The US midterms are coming up, and Twitter’s working to get ahead of any potential misuse of its platform to spread misinformation around the candidates, with a range of improved election integrity features, as well as new, curated election info hubs to help boost credible updates.

For the full article click here

Snapchat Shares New Data on its Unique Audience Reach, and Why That’s of Value for Brands

Snapchat has published a new report which highlights its unique reach to younger audiences, which also underlines the platform’s value as a messaging and interaction app, with the majority of Snapchat users primarily relying on the app to keep in touch, over other key messaging platforms.

For the full article click here

6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy

Learn how to develop a holistic search strategy with these six steps in ensuring you address all new paid search implications for organic search.

For the full article click here

Wix Integrates Google URL Inspection API

Wix adds new SEO tools using Google’s Search Console URL Inspection API.

For the full article click here

Daily Minute Master Series – August 12, 2022

August 12, 2022/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

Snapchat Shares New Data on the Importance of Brands Supporting Inclusion and Social Causes

Snapchat has published some new insights into how its users view inclusion and diversity, as well as how brands support social movements, in various ways.

For the full article click here

New Report on Teen Social Media Use Underlines the Rise of TikTok, and the Fall of Facebook

Another new report on teen social media usage, and another confirmation that TikTok is the dominant platform of the moment among the youth, while Facebook continues its downward slide in the broader relevance stakes.

For the full article click here

Elon Musk Sells of Tesla Stock in Preparation for Possible Twitter Deal

It seems that Elon Musk isn’t entirely confident that he’ll be able to pull out of his $44 billion Twitter takeover deal, with Musk reportedly selling almost $7 billion in Tesla stock in recent days in preparation for a transaction, if he is ordered to pay up.

For the full article click here

Meta Expands Automated Ad Optimization Options via ‘Meta Advantage’ Program

As it works to mitigate the impacts of Apple’s ATT privacy prompts, which have reduced its capacity for personalization and data-based ad targeting, Meta’s looking to enhance its automated ad tools, and make them more available to more businesses, via a new expansion of its ‘Meta Advantage’ automation program.

For the full article click here

LinkedIn Adds New ‘Diversity Nudges’ to Help Recruiters to Expand their Candidate Search Efforts

LinkedIn’s looking to help businesses maximize their approach to diversity, equity and inclusion (DEI) with the launch of new prompts in LinkedIn Recruiter which will alert hiring professionals as to when they’re not getting enough gender diversity in their candidate search.

For the full article click here

7 Steps To Building A Kickass Digital PR Campaign

There’s no real template for building an amazing digital PR strategy. Decide what really matters to your organization with this guide.

For the full article click here

Daily Minute Master Series – August 11, 2022

August 11, 2022/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

TikTok Launches New Ad Targeting Transparency Tools to Help Users Manage How Their Data is Used in the App

TikTok’s looking to give users more insight into how their personal data is being used for ad targeting in the app, with the addition of a new ‘About this Ad’ info panel that outlines all of the various targeting elements that TikTok has used to display each ad to each user.

For the full article click here

Snap Launches New ‘Family Center’ so Parents Can Monitor Who Their Teens are Interacting within the App

It’s been in development for the last few months, and now, Snapchat has officially launched its new Family Center, which will enable parents to essentially monitor who their teens are engaging with in the app, while also keeping the specifics of their conversations private.

For the full article click here

Meta Launches New B2B Advertising Audiences to Help Marketers Reach Key Decision Makers

As it works to mitigate the impacts of Apple’s ATT update, which has reduced its data tracking capacity, leading to a significant loss in ad effectiveness and interest, Meta has today announced a new set of B2B targeting audience segments, which will provide another way for B2B marketers to reach key decision-makers across its apps.

For the full article click here

Ranking Factors: Fact Or Fiction? Let’s Bust Some Myths! [Ebook]

The comprehensive Ranking Factors guide is back and updated for 2022.

For the full article click here

Google Ad Customizers: The How & Why

Automation makes an advertiser’s job easier down the road. Here’s how to set up Google Ad Customizers and why they’re worth your time.

For the full article click here

Google: Avoid Duplicate Content In Business Profile Posts

An update to Google’s guidelines for Business Profiles says duplicate content in posts is now considered spam.

For the full article click here

Daily Minute Master Series – August 10, 2022

August 10, 2022/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

Instagram Moves to Next Stage of Development with its Native Scheduling Tools

It’s been available in Creator Studio for a while, but soon, you may also be able to schedule Instagram posts from within the app itself – including Reels.

For the full article click here

Why You Should Use Boolean Search Operators For SEO

Learn how the centuries-old Boolean logic can be used to extract precisely controlled SEO data from Google.

For the full article click here

7 Tips To Make Your Writing Portfolio Discoverable In Google Search

SEO can help your writing portfolio get found by potential clients. Here’s how to make your portfolio more discoverable in Google and other search engines.

For the full article click here

How To Use Paid Search & Social Ads For Promoting Events

Paid search and social advertising can help promote awareness and earn participation in virtual and in-person events.

For the full article click here

Tweet Editing Looks Set to Become a Twitter Blue Exclusive Feature

It’s been the most highly requested Twitter feature upgrade for years, and now, it looks close to becoming a reality, with initial testing of Twitter’s coming edit function set to be made available to Twitter Blue subscribers in the app.

For the full article click here

Snap Outlines New Advances in Virtual Object Creation, Which Could Accelerate the Metaverse Shift

Snap has shared its latest research paper, which outlines a new way to create 3D digital assets from photos and videos of objects sourced from online collections, like Google images.

For the full article click here

Daily Minute Master Series – August 9, 2022

August 9, 2022/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

Meta’s Oversight Board Shows How it’s Helping to Evolve Meta Policies in New Report

The Meta-funded Oversight Board, which provides an alternative appeals tribunal for Facebook and Instagram users in the case of their content being removed or otherwise penalized, has shared its Q1 2022 Transparency Report, which provides a full overview of the cases that it’s heard, the recommendations that it’s made, and how Meta then actioned such throughout the first quarter of the year.

For the full article click here

Twitter Refutes Musk’s Latest Claims in Response to Countersuit Over Takeover Bid

Both Twitter and Musk have filed new documents with Delaware’s Court of Chancery in an effort to more clearly state their respective cases ahead of the coming trial, which will ultimately determine whether Musk will be forced to go through with his $44 billion takeover offer for the app or not.

For the full article click here

Instagram Takes Inspiration from BeReal with New Test Features

In the modern social media landscape, replication is the ultimate compliment, and it seems that rising app BeReal is the latest app that’s getting attention, and various ‘compliments’ as a result.

For the full article click here

Twitter Reports New Security Flaw Which Has Led to the Exposure of 5.4 Million Accounts

Twitter has been forced to report yet another security flaw within its systems that had enabled users to uncover whether a phone number or email address was connected to an existing Twitter account – which has led to at least one hacker compiling a huge listing of Twitter account information that was then subsequently sold online.

For the full article click here

How To Write CTAs For B2B: A Call-To-Action Guide For Businesses [With 10 Examples]

How to craft B2B CTAs that drive clicks? Discover 4 best practices and 10 examples for inspiration.

For the full article click here

DuckDuckGo Now Says It Will Block Microsoft Trackers

DuckDuckGo says it will now block Microsoft trackers in its mobile apps and browser extensions.

For the full article click here

Daily Minute Master Series – August 8, 2022

August 8, 2022/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

Instagram Expands NFT Display Options to More Than 100 Regions

While NFT sales continue to decline, and interest in the first wave of digital collectibles appears to be waning, Meta is expanding its support of digital collectibles, by making its NFT display option on Instagram available in more than 100 countries, meaning that the vast majority of IG users will now have the option to display their owned works in the app.

For the full article click here

Google Shows New Snippets For Quoted Searches

Google changes how search results are displayed for queries that contain text in quotes.

For the full article click here

Why You Should Target Zero Search Volume Keywords

Many online businesses miss out on huge opportunities because they ignore keywords with zero search volume. Here’s why you should target these keywords and how to do it.

For the full article click here

Using Lookalike Audiences to Reverse the Marketing Funnel and Generate Quality Leads

As marketers, we got used to letting social media platforms (and Facebook in particular, a.k.a. Meta) do our work for us. We let these platforms follow the customer journey from our ads all the way to conversion. We let them watch. We let them learn and we let the algorithm optimize and target the proper audience. The algorithm did everything. It was comfortable and easy. At the very beginning, Facebook used to share that information with us and we could learn at the same time as the algorithm learned. We used to be able to analyze our audience, our followers, what they liked, what age they were, what gender, marital status, what other websites they visited, and what other pages they followed. We knew as much as the algorithm did.

For the full article click here

86% Of B2B Brands Find Success With Influencer Marketing

A new report finds 86% of B2B brands are successful with influencer marketing. Learn more about what’s working for them.

For the full article click here

Discord and Brands—How Marketing Strategies Are Evolving on the Chat Room Platform

As brands become accustomed to Discord, test-and-learn approaches are giving way to more sophisticated functionality.

For the full article click here

Daily Minute Master Series – August 5, 2022

August 5, 2022/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

New Study Highlights the Usage of Social Media Platforms for News Content Around the World

Whether you like it or not – whether you use social platforms for this purpose or don’t – the fact of the matter is that a lot of people are now getting at least some of their daily news and current affairs content from social media apps.

For the full article click here

TikTok Shares Marketing Tips and Advice in New Video Overview

TikTok has published a new video overview which looks at key brand and marketing tactics on the platform, and in particular, how brands can partner with creators to help maximize their messaging.

For the full article click here

LinkedIn Publishes New ‘Framework’ for Events to Help Businesses Map Out their Events Strategy

LinkedIn could be a valuable supplementary channel for both the promotion, and even hosting of your events, with LinkedIn’s live events option gaining significant traction during the pandemic.

For the full article click here

5 Actionable Strategies To Improve Local Customer Experience At Scale

Elevate your customer experience and optimize the sales journey with these 5 actionable strategies for your business.

For the full article click here

Facebook To End Live Shopping on October 1

The social media giant will no longer allow retailers to host new or scheduled live shopping events.

For the full article click here

17 SEO Best Practices For Better Ranking

Explore 17 fresh ideas about SEO best practices to help your websites perform at their best with experts from Yoast, WordPress, and Duda.

For the full article click here

Daily Minute Master Series – August 4, 2022

August 4, 2022/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

TikTok Publishes New Guide on How Advertisers Can Navigate New Data Privacy Restrictions on iOS

Apple’s ATT data privacy update, which prompts users to opt-in to data tracking in each app on iOS, has upended the ad sector in many ways, with Meta alone predicting that users opting out of data tracking will cost it some $10 billion in lost ad spend in 2022.

For the full article click here

Tips For Leveraging The Power Of Voice Search Optimization

More people are using voice search to find information and make purchases. Here’s what you need to know about voice SEO and how it impacts UX.

For the full article click here

25 Best SEO-Friendly Alternatives To WordPress Websites

WordPress is a tool for building websites, blogging, and managing content, but it’s not right for everyone. Here are some alternatives you can use.

For the full article click here

B2B Sales, Meet Marketing: Refresh Your Go-To-Market Alignment With 3 Key Actions

B2B and B2C businesses play in two very different worlds. Even when sales and marketing teams work in silos in a B2C environment, brand familiarity and straightforward purchase decisions are often on their side. However, when it comes to B2B, sellers and marketers may face just the opposite—B2B organizations are not always household names, and they’re trying to influence an entire buying committee, not just a single consumer.

For the full article click here

TikTok to Overtake Facebook in Influencer Marketing Spend This Year, YouTube by 2024

Instagram may be worried about TikTok’s threat to its business, but in the near-term, it’s still far ahead when it comes to the influencer marketing dollars spent on its platform in the U.S. According to a new analyst report, Instagram is on track to capture nearly 3x the amount of influencer marketing spend compared to TikTok in 2022 — or $2.23 billion spent on Instagram compared with the $774.8 million spent on TikTok.

For the full article click here

How to Run Growth Marketing During a Recession

How does one build, scale and navigate the headwinds of a recession, especially as consumer behavior changes dramatically? That’s without even going into the complexities of 2022, such as the degradation of ad targeting (due to Apple’s App Tracking Transparency program) and post-pandemic behavioral shifts.