Daily Minute Master Series – June 22, 2022

June 22, 2022/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

Reddit Announces New Partnership with DoubleVerify to Offer More Assurance on Ad Metrics

As it looks to advance its ad offerings, and maximize its revenue potential, Reddit has announced a new partnership with DoubleVerify to provide third-party verification of its ad metrics.

For the full article click here

Twitter Announces ‘Innovators’ Ad Agency Awards for 2022

Twitter has announced that it’s holding its ‘Innovators’ agency awards program once again in 2022, which celebrates best-in-class media planning and promotions among its global agency partners.

For the full article click here

Meta Announces New Avatar Fashion Store, Featuring a Range of Designer Collections

Avatars are the future of social interaction, and as such, Meta’s looking to provide more means of self-expression via your digital twin, with the launch of a new avatar fashion store, which will be accessible across Facebook, Instagram and Messenger.

For the full article click here

What Is The Difference Between Search Queries And Keywords?

Understanding the difference between search queries and keywords is the key to creating search strategies that work.

For the full article click here

TikTok Reveals Platform Strategy At Cannes

TikTok executives discuss vision for the future at company event during Cannes Lions.

For the full article click here

How To Create Your Instagram Content Plan

An Instagram content plan can make a difference for brand engagement and audience growth. Read best practices for Instagram content plans.

For the full article click here

Daily Minute Master Series – June 21, 2022

June 21, 2022/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

LinkedIn Launches Initial Rollout of its New ‘Funny’ Reaction

They’ve been threatening it for a while, and now, it’s finally here, with some LinkedIn users seeing this new alert in the app.

For the full article click here

Zuckerberg Showcases Advanced VR Headsets, as Part of Continued Showcase of His Metaverse Vision

As it looks towards the future of digital connection, Meta is developing various tools to help facilitate that process, which includes a major focus on VR development, and making VR a more immersive, realistic, responsive experience, that people can use for anything that they desire.

For the full article click here

LinkedIn Adds New Event Engagement Options, Simplified ‘Repost’ Process

LinkedIn’s looking to provide more engagement options, in order to build on its record levels of user activity, with new comment and comment reply options on Event pages, and a new ‘Repost’ option, providing another way to amplify LinkedIn updates.

For the full article click here

Meta Implements New Policies to Protect Consumers and Businesses from Fraudulent Reviews

eCommerce brands take note – today, Meta is launching a new Community Feedback Policy in the US, which will provide more specific parameters on what’s allowed within customer reviews and feedback published in the app.

For the full article click here

Snapchat Shares New Insights into How AR is Changing the Shopping Journey [Infographic]

While VR is the future, which will eventually facilitate the metaverse and more immersive digital experiences, AR is also playing an increasing role in advanced consumer connection, with a range of AR tools already transforming the eCommerce process, and providing new ways for customers to ‘try on’ products and get a better sense of what they’re buying online.

For the full article click here

LinkedIn Launches New Content Marketing Development Course

Looking to up your content skills for digital marketing? This may help – LinkedIn has launched a new LinkedIn Marketing Labs certification course on “Content and Creative Design”, which is now available for free to all LinkedIn users.

For the full article click here

Daily Minute Master Series – June 20, 2022

June 20, 2022/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

5 Amazing Landing Page Examples To Inspire Your Own

Learn what makes an amazing landing page as we break down five examples from around the web including eCom, SaaS, apps, and local services.

For the full article click here

Evolution Of Hybrid Search & How It Can Help Your Website

The concept of hybrid search is evolving and becoming more accessible for businesses to implement on their own websites.

For the full article click here

6 SEM Best Practices Growth Marketers Need To Master

Utilize these six growth marketing best practices to maximize the bottom line of your paid search campaigns.

For the full article click here

9 Easy Ways to Earn Passive Income

Lisa Andrea is a financial coach, blogger, and marketing expert. She shares 9 ways to make passive income and earn thousands of dollars a month.

For the full article click here

Build A Powerful Campaign Via On- And Off-Amazon Marketing Tactics, Part One

In the Amazon world, people are always telling you what you can’t do. You can’t remarket to your Amazon customers, you can’t get your customers’ emails or phone numbers, you can’t track sales attribution from off-Amazon ads well, etc.

For the full article click here

Growth Marketing vs SEO – Is There A Difference? [Podcast]

SEO has become a major part of marketing strategies in the past decade. As Google’s ranking algorithms continue to improve and change over time, businesses across all industries must now put more resources into other growth tactics that will keep them going.

For the full article click here

Daily Minute Master Series – June 17, 2022

June 17, 2022/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

Musk Plans to Meet with Twitter Staff This Week, as Takeover Deal Continues to Progress

Quick check-in on the Elon Musk Twitter takeover, to see how things are going. So is Musk set to become the King of the Tweets any time soon? Well, no, but it does potentially appear that the deal may be progressing once again, after Twitter recently provided Musk’s team with its ‘full firehose’ of tweets, in order to let them conduct their own analysis of fake profiles in the app.

For the full article click here

Meta Adds New Parental Control Options Within its Quest VR Headsets

Meta’s launching new parental supervision tools for its Quest VR headsets, along with new educational resources to help parents protect their kids in the more immersive virtual environment.

For the full article click here

Winning At Retargeting In 2022 [Ebook]

In this ebook, you’ll find all of the best practices you need to know to drive the best results for your remarketing and retargeting efforts.

For the full article click here

The Future Of WordPress: Interview With Josepha Haden Chomphosy

In an interview with Josepha Haden Chomphosy, Executive Director of WordPress, we discuss the present and future of WordPress.

For the full article click here

Research Reveals TikTok’s Impact On Consumers’ Purchase Journeys

TikTok shares the second installment of its Path-to-Purchase Report, a study that shows TikTok’s impact on consumers’ purchase journeys – from discovery to consideration to post-purchase evangelism.

For the full article click here

11 SEO Tips & Tricks To Improve Search Indexation

Indexation issues can really trip up your website and cause your rankings to drop. Check out these 11 tricks for improving your indexation!

For the full article click here

Daily Minute Master Series – June 16, 2022

June 16, 2022/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

Meta’s Acquisition of GIPHY Remains in Question After New UK Court Ruling

Hey, remember how Meta acquired GIF platform GIPHY back in 2020, then did nothing much at all with the app, and hasn’t really changed or integrated it ever since? That, at least in part, is because Meta’s acquisition of GIPHY has been challenged in the UK, which has delayed the full scope of its plans for the GIF platform.

For the full article click here

Twitter Expands Access to ‘Location Spotlight’ Module in Professional Accounts

Good news for brands on Twitter – now, all businesses in the US, the UK, Canada, and Australia can add a new ‘Location Spotlight’ module on their business account, which includes location info, business hours, and additional contact methods.

For the full article click here

YouTube Adds New ‘Corrections’ Feature to Add Relevant Update Notes to Your Clips

YouTube has added a new element that will give users a way to add update notes to their YouTube clips – which could save you from having to re-upload an entire video for the sake of a smaller change or correction.

For the full article click here

Pinterest Establishes New Content Partnership with Tastemade to Promote Pin Product Listings

As part of its continued effort to expand its network of creators, and provide more exposure opportunities for listed products, Pinterest has announced a new strategic partnership with lifestyle content platform Tastemade, which will see Pinterest and Tastemade work together on new scripted shows, live-stream programming and in-person events around the world.

For the full article click here

Instagram Adds New Prompts to Reduce Harmful Impacts on Young Users

Instagram’s adding some new in-app ‘nudges’ to help minimize harmful impacts on younger users, in response to concerns around overuse, and the mental health impacts of comparison in the app.

For the full article click here

Meta Launches New Interactive Options for VR Worlds, the Next Steps in the Metaverse Shift

Meta’s taking early steps towards making its VR environments more interactive, with an initial rollout of the ability to invite friends into your Meta Horizon Home environment.

For the full article click here

Daily Minute Master Series – June 15, 2022

June 15, 2022/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

Billboards, Mailers and Guerilla Tactics: How Old-School Marketing Is Making a Comeback

Have you ever found yourself looking at a piece of marketing material and thinking, “It’s so simple, yet so brilliant?” Whether it’s a memorable billboard, a pop-up experience or even a flyer through your door, some ideas are so inspired that you can’t help but kick yourself that you didn’t think of it first.

For the full article click here

How to Prepare Your Brand for Web 3.0 Marketing

Matt Bertram is the head of strategy at EWR Digital. He sat down with Jessica Abo to discuss how to prepare your brand for Web 3.0 marketing.

For the full article click here

Growth Marketing Experts Survey: How Would You Spend a $75,000 Budget in Summer 2022?

TechCrunch reached out to four marketers to see how they would spend a $75,000 budget in summer 2022. Amid the economic uncertainty, they also asked how their plan would change if their budget was $10,000.

For the full article click here

The Rise Of Video-First Marketing

It’s 2022 and “videos” is not an alien word. From a student studying in the fourth grade to an engineer looking for ways to upskill, visual content is everyone’s go-to.

For the full article click here

Lean Repeatable Sales Cycles Will Help Eliminate Unnecessary Marketing

“Marketing lands you on Pluto, but the real objective is sales, which would require you to come all the way through the solar system to the sun.” The notion of a lean repeatable sales cycle has been around in startup land but is rarely implemented either in startups or in established companies, and definitely not in channel or outsourced sales or by marketing.

For the full article click here

6 Amazon Marketing Strategies to Implement in 2022

Amazon’s reign as the king of ecommerce won’t end any time soon. More than 2 billion people visit Amazon each month, according to Statista. So, how do you stand out and generate more sales? The core belief behind Amazon’s algorithm is straightforward. They want customers to continue buying. They are interested in sales just as much (if not more) than you are as a seller. The difference? Amazon doesn’t have any loyalty toward any brand other than their own.

For the full article click here

Daily Minute Master Series – June 14, 2022

June 14, 2022/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

LinkedIn Launches New Ad Campaign to Highlight Rising Conversation in the App

LinkedIn has launched a new ad campaign which aims to highlight the power of community on the platform, and how that can help to guide users in their career progression.

For the full article click here

Twitter Shares New Research into the Effectiveness of its Offensive Reply Warnings

Twitter has conducted new research into the effectiveness of its warning prompts on potentially offensive tweet replies, which it first rolled out in 2020, then re-launched last year, as a means to add a level of friction, and consideration, into the tweet process.

For the full article click here

Meta Reportedly Developing Privacy-Friendly Ad Options

Meta’s ‘Basic Ads’ won’t use advanced targeting, and are intended to counter losses caused by data privacy concerns.

For the full article click here

How To Delete Google Reviews (And When You Should)

Unfortunately, not all Google reviews are glowing. But when should you delete bad reviews and how do you go about it?

For the full article click here

Get To Know Ad Rank & Learn 3 Ways To Improve It

Your go-to guide for everything you need to know about the ad rank metric and how you can improve it without increasing budget.

For the full article click here

4 Ways Social Media Marketing Drives Digital Connections In 2022

It’s hard to imagine what the past two years would have been like without social media. As Pew research shows, nearly one-third of adults admit to being online nearly all the time. This level of consistently high connectivity shouldn’t be ignored, especially by businesses eager to forge stronger relationships with consumers. But it can be difficult for company leaders to know how to make the most of their social sides.

For the full article click here

Daily Minute Master Series – June 13, 2022

June 13, 2022/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

YouTube Takes its Next Steps into Live-Stream Commerce via Beauty Fest 2022

YouTube continues to steadily merge more commerce elements into its app, this time through the implementation of direct shopping in its 2022 Beauty Fest streams.

For the full article click here

Twitter Launches Initial Test of New ‘Product Drops’ Launch Reminder Feature

Twitter’s looking to help users ensure that they never miss out on an exclusive product launch – and help businesses connect with interested shoppers – via a new ‘Product Drops’ reminder option, which merchants can add to their tweet listings.

For the full article click here

Instagram Shares New Creative Insights via its ‘We Create’ Brand Support Initiative

Instagram has launched a new set of videos outlining the results of its latest We Create initiative, a program that matches businesses from communities in need of support and assistance with creative experts to help boost their Instagram presence.

For the full article click here

How To Sell Online: 5 Ways To Stop Being Too Salesy [Infographic]

Looking for ways to improve the performance of your web copy, and drive more lead generation and sales for your business? Social media has changed the way that brands connect with consumers, providing a two-way dialogue that enables businesses to share insights, establish trust, and build community around their offerings.

For the full article click here

Instagram Adds New Option to Pin Posts on Your Profile

It’s been in testing for the last few months, and today, Instagram has officially launched its new option to pin posts on your profile, providing another option to control your IG profile display.

For the full article click here

TikTok Launches Digital Avatars for Use in TikTok Clips

In the near future, digital avatars will become a critical representation of our real selves, as we interact more and more in wholly virtual spaces – which is why several platforms are now trying to come up with the best 3D avatar tools to better align people with their apps.

For the full article click here

Daily Minute Master Series – June 10, 2022

June 10, 2022/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

Twitter to Provide Musk with its ‘Full Firehose’ of Tweets as it Works to Finalize Takeover Deal

The Twitter/Elon Musk saga is moving to the next uncomfortable stage, with Twitter now planning to provide Musk’s team with its ‘full firehose’ of tweets, in order to let Musk determine for himself the amount of fake and bot profiles in the app.

For the full article click here

LinkedIn Adds Product Listings on Profiles, New Engagement Options to Build Your Brand Presence

LinkedIn’s adding a new product showcase element on user profiles, enabling users to highlight specific products and projects that they’ve worked on in different roles, while it’s also updating its Newsletter functionality with some additional connection features.

For the full article click here

LinkedIn Adds New Elements to ‘Creator Mode’ Including Audio Events and New Audience Growth Opportunities

LinkedIn has announced some new additions to its Creator Mode, which provides more ways for users to build their presence on the professional social network.

For the full article click here

TikTok’s Latest Ad Targeting Provisions Reflect Increasing Revenue Pressure on the App

TikTok has started showing users in Europe, the UK and Switzerland new, in-app notifications informing them of changes to its data collection policies.

For the full article click here

LinkedIn Expands Audio Events To All Users

LinkedIn audio events are now available to all users that turn on Creator Mode.

For the full article click here

Fixing Google Search Console’s Coverage Report ‘Excluded Pages’

Don’t let your content go unnoticed. Learn about the excluded part of the Google Search Console Index Coverage report and fix your status.

For the full article click here

Daily Minute Master Series – June 9, 2022

June 9, 2022/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

Instagram Update Could Impact Reach For Some Accounts

Feature allows users to determine how much sensitive content they want to see across Instagram.

For the full article click here

Tips For Avoiding Misinformation In SEO Resources & Conversations

There are many contradictory ideas about the best way to approach SEO. For every idea proposed, there are others in the SEO industry who disagree. Turning to Google for help isn’t always helpful because Google ranks information about SEO that Googlers themselves are on record saying is wrong.

For the full article click here

WordPress Community Reacts To 6.0 Arturo

The response to the rollout of WordPress 6.0 Arturo was generally positive, with some surprising experiences and responses.

For the full article click here

Should You Use A Blog Or Email Marketing For Your Travel Brand?

Should you invest in blog content or email content for your travel brand? Take a look at the factors and benefits of both types of content.

For the full article click here

3 Ways a Unified Sales and Marketing Team Can Drive Demand Generation

Research shows that when an organization’s sales, marketing and product functions are aligned, that organization achieves 19% faster revenue growth and 15% higher profitability. Here are three ways to get there.

For the full article click here

The Rapidly Expanding Cannabis Industry Needs To Get Its Marketing Act Together, A New Report Finds

Just-released research spotlights a problem already familiar to cannabis companies: They’re coming up short with marketing. “This survey confirmed a lot of what we hear anecdotally: Marketers have ambitious goals but work with limited resources when it comes to budgets and staff,” Gary Allen, CEO of New Frontier Data, said in a press statement.