Daily Minute Master Series – May 3, 2022

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Snapchat Shares New Insights into the Potential for Brands to Connect with Audiences in the App

A few years back, when Meta copied Snapchat’s Stories format, and made it into its own on Instagram, it seemed like Snapchat was going to struggle to remain relevant in the evolving social media landscape. But Snap stuck to its guns. It doubled down on its key use case, in connecting friends, and it continued to develop its still industry-leading AR tools and features, which has enabled Snapchat to both maintain relevance, while also building the foundations for a stronger future.

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8 Ways to Improve Your Content Approach [Infographic] 

Looking for ways to improve the performance of your content? Need some new ideas to refine your content strategy and approach? The team from Quuu have shared some simple, but effective tips in this new infographic, which covers some fundamental content practices that you may have overlooked.

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Here’s Your B2B Multichannel Full-Funnel Strategy In 5 Simple Steps

This 5 step guide shows marketers how to unlock the benefits of an effective B2B full-funnel marketing with multichannel strategy & tactics.

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How Does Google Multisearch Affect SEO?

Google’s John Mueller answered the question of how Google’s new Google Lens multisearch affects SEO. How Google Lens multisearch affects the practice of optimizing for search engines is a good question and John provided a thoughtful answer.

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4 Tips for Developing a Marketing Plan That Will Actually Grow Your Business

Your business’ marketing strategy has the potential to boost sales and thrust you into the limelight. However, if your strategy is not properly planned, you may inadvertently stall revenue and limit your own success. We have to be intentional in order to create an effective marketing plan that will grow our business, especially in the world of startups. Furthermore, it is all too easy to get distracted by the shiny new trends in marketing that promise to bring more reach than ever before. But these trends often do not support the business in its entirety. The best marketing plan is created when we take a holistic approach that invests in each element of our business.

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Social Media Marketing Is Costly and Far Less Effective Than It Once Was. Here’s What to Do Instead

Bullish founders Michael Duda and Brent Vartan suggest alternative strategies that will attract more loyal customers.

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Daily Minute Master Series – May 2, 2022

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Reddit Shares New Insights into the Rising NFT Conversation in the App [Infographic]

There is a lot of NFT talk on Reddit, but not a lot of it is positive, and with the tide also seemingly turning against the initial trend of NFT profile pictures, with the option marred by constant scams and rug-pulls, it’s hard to tell if it’s going to be a long term interest area, specifically. But if you are looking at NFTs, and the opportunities for marketing in the space, these stats from Reddit could provide you with some additional food for thought for your efforts.

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How Will Twitter Make Money Under Elon Musk? A Look at the Currently Proposed Options 

So after week two of the Elon Musk Twitter drama, we’re left in a state of limbo, as we await the final approvals for the deal, which will eventually make Musk the head honcho at a private Twitter, which may or may not run ads anymore, may or may not allow all types of racist, homophobic and abusive speech, and may or may not be able to, one day, actually make money, despite these changes.

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GA4 For Ecommerce Sites: A Step-By-Step Guide With Shopify Example

The shift to GA4 can be stressful. Here’s a step-by-step guide for ecommerce companies to get ahead of the Google UA Sunset.

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Tips and Insights to Help Spot Misinformation and Fake News [Infographic]

Misinformation has become a major concern in recent times, with various politically-motivated groups choosing to amplify false narratives and ideas, which has caused significant angst and confusion – and in some cases, real world harm as a result.

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120 Killer Social Media Content Ideas Your Audience Will Love [Infographic]

Are you looking for content ideas to share with your social media followers? Want to mix up your posts and improve your social media marketing strategy?

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Enterprise SEO Buy-in: 7 Essential Tips For Winning The Long Game

It’s challenging to write compelling, descriptive meta titles – and even more so when you have thousands of pages to contend with.

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