Daily Minute Master Series – May 17, 2022

May 17, 2022/by Corey Padveen

The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Twitter Tests New Tags to Indicate Engagement from Tweet Author in Replies

You might think that with the Elon Musk takeover of Twitter pending, that it’s currently in a state of pause as it awaits news on what comes next. You would be wrong. As evidenced by current CEO Parag Agrawal’s recent management reshuffle, Twitter is still pushing ahead, even with major changes likely on the way in the Elon era.

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Twitter Defends Fake Account Metrics After Latest Queries from Elon Musk

In response to public criticism from Musk that Twitter’s methodology in counting spam and fake accounts is clearly wrong, current Twitter CEO Parag Agrawal tweeted out a long explanation of the company’s current fake profile detection and removal process.

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Google Ads Makes Automation Easier With Scripts Updates

Google Ads rolls out improvements to scripts while announcing legacy scripts will be sunset later this year.

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Cut Through Any Bull With These 8 SEO Job Interview Questions

How do you ensure the person you choose will be a good SEO hire? Ryan Jones swears by these 8 SEO interview questions for your candidates.

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Subdomain, Subdirectory & ccTLD: Which One Should You Use?

When it’s time to launch a new site, undergo a site migration or change your CMS, launch a new product, or make another major change, what overarching site structure to use is one of the most common questions. Should we use or change over to a subdirectory, subdomain, or use a country code top-level domain (ccTLD) if we have international content? And is one better than the other? Google says there isn’t a difference.

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New TikTok Tool Surfaces Useful Insights For Marketers

A new tool from TikTok surfaces marketing insights across a range of demographics.

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Daily Minute Master Series – May 16, 2022

May 16, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

Zuckerberg Previews Next-Level AR Experience in New ‘Cambria’ Headset Showcase

As the metaverse hype train has continued to gather steam, many have questioned where augmented reality will fit into Meta’s bigger picture, as the vast majority of examples we’ve seen thus far relate purely to the VR space.

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Twitter Announces Major Staffing Changes as Musk Deal Continues to Take Shape

Twitter CEO (for now) Parag Agrawal has announced that key leaders Kayvon Beykpour and revenue products chief Bruce Falck will be leaving the company effective immediately.

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TikTok Launches New Interactive Market Insights Tool to Better Inform Strategic Planning

TikTok has launched a new, interactive insights platform, which enables you to use a range of filters to discover key data points on your target market/s.

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Successful Podcasters Share What Makes A Great Podcast Intro

Your podcast intro is foundational to its success. Here, podcasters share seven tips to build and engage your listening audience.

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How To Empower Content Teams With Real-Time Log File Insights

Encourage content teams to ask the right questions and help improve SEO performance by providing log file analysis and insights they can use.

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What’s The Top SEO Focus For 2022? Ask An SEO

Trends come and go – but right now, what should SEO pros focus on? Tony Wright tackles areas to keep an eye on in this edition of Ask An SEO.

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Daily Minute Master Series – May 13, 2022

May 13, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

Getting Ready For GA4: Saving Your Historical Data

Migrating your data to GA4 is not currently possible. Here’s what you can do instead to prepare before the July 2023 deadline.

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Four Common Reasons Marketing Emails Fail (And What To Do Instead)

Are you having trouble keeping your email subscribers engaged? If so, you’re not alone. Most websites have a mailing list, which means it’s not uncommon for one person to have 20 to 30 active email subscriptions at any given time.

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Make Your Marketing Stand Out by Embracing These 4 Layers of Understanding

The landscape of marketing has evolved significantly over the past decade, offering marketing pros seemingly endless opportunities to engage their audience. But abundant options can quickly become distracting. Between tried-and-true tactics in content marketing to exciting new strategies like hyper-targeted personalization, one can easily feel overwhelmed by the potential. That’s why many marketers respond, not by developing their tactics, but by resting on their laurels for fear of failure. They cast a wide net, sending a barrage of content to every possible channel for their audience in hopes of reeling in new customers. But is this “always on” approach truly paying dividends? Not quite.

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The Future Of Chatbots: Use Cases & Opportunities You Need To Know

What’s the hype with chatbots? We’ve all been there at some point as customers where we have a burning question we need an answer to, and we check, and the store hours are closed, so we can’t call. We search but can’t find info in their FAQ section or on the website. Hello! A chatbot pops up to ask if you need any help. Finally, you can get your simple question answered and move on about your day.

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5 Automotive SEO Best Practices For Driving Business In 2022

Whether you’re managing a car and truck dealership, a tire shop, or any other type of automotive business, search engine optimization (SEO) is a crucial ingredient in every impactful marketing campaign.

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Success In The PPC Automation Age: A Paid Search Marketing Roadmap

Once upon a time, when everyone’s favorite ad platform was just learning how to walk, creative PPC managers would bid on common typos of a search term for a fraction of what the correct spelling would cost. That piece of advertiser ingenuity was patched out, but its importance remains.

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Daily Minute Master Series – May 12, 2022

May 12, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

Musk Discusses His Views on Content Moderation as Twitter Deal Inches Closer to Completion

While we’re still waiting for Elon Musk’s Twitter takeover bid to be finalized, Musk has been slowly doling out more details of his Twitter reinvigoration plan, which he believes will see the app grow its user count by 200% over the next three years, and bring in 5x more revenue by 2028.

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LinkedIn Adds Live Captions for Audio Events, Custom URL Listings on Creator Profiles

LinkedIn has announced some new updates to improve accessibility, and enhance user Service listings, including real-time captions for live audio events, improved search for posts that you’ve already seen, and a custom URL display option on Creator profiles.

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Meta Looks Set to Push Publishers Towards Short Video in New Pivot

In the latest reminder that news organizations, or publishers and brands in general, should not trust Meta to provide them with ongoing audience reach, the company is once again re-considering how it promotes news content in the app, with The Information reporting that Meta’s now looking to push news organizations towards short video, where it’s seeing the most growth in user engagement.

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Twitter Clarifies Duplicate Content Policy

Twitter provides additional clarity on how it limits the visibility of duplicate content shared widely across the platform. Initially implemented in 2020, Twitter’s policy against duplicate content has never been adequately communicated until now. It wasn’t clear what constitutes a violation, or what exactly happens when a violation occurs. Twitter has now published a help page answering many of the unknown questions.

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3 Ways To Use Your B2B Marketing Budget In 2022

In 2020, B2B marketing changed, and marketers approached leads with a “serve, not sell” mentality. This meant changing their core messaging and using empathy to build relationships and shift prospects through the sales funnel. So, by 2021, brands had reshuffled their entire—if not a large majority of their—B2B marketing strategy.

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How To Tell Compelling Stories In B2B Marketing

Trying to make sense of the world around us is a part of human nature. That’s why we love stories. It’s easy to find lots of storytelling examples in B2C marketing campaigns, but what about B2B? Does it have the same appeal when it’s not about a smartphone but, say, heavy machinery equipment for engineering enterprises? The short answer is yes, the power of telling a compelling story is equally good in B2B. This applies to even the most technical business you can imagine. If you manage to tell a good story about your product/service, you’ll be able to communicate its value without listing all the features explicitly—and clients will love it.

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Daily Minute Master Series – May 11, 2022

May 11, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

SEO #Lifegoals: Who’s Winning Super Competitive SERPs & Why

We take a look at which brands dominate competitive keywords and assess how their content, backlink profile, and technical SEO are helping.

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Will Using A News Slider Affect My Site’s Optimization? Ask An SEO

Will homepage sliders hurt or help your SEO? Learn more about the search implications of sliders and how to use them in this Ask An SEO column.

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Google’s Digital Marketing Certificate Recommends Keyword Density Percentages

Google’s Digital Marketing Training Course recommends a maximum 2% keyword density, a minimum word count and where to seed keywords on web pages.

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Four Multicultural Marketing Lessons from Top Executives

How the term is changing, how it relates to the metaverse and more insights from the Ad Age Next: Multicultural Conference.

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Peloton Reports Deeper Loss than Expected Amid Marketing Refresh

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Godiva’s CEO Reveals How the Candymaker Plans to Double Its Revenue in Four Years

We selected the best content generators to compare their output on the same topic and ran a mini Turing Test. Can you tell which is the AI writer?

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Daily Minute Master Series – May 10, 2022

May 10, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

TikTok Expands Ad Data Verification Partnership with Integral Ad Science

TikTok has announced an expansion of its partnership with ad data verification and auditing service Integral Ad Science, which will see IAS broaden its TikTok ad measurement capacity to viewability, invalid traffic (IVT) and app-level brand safety, providing more ways for brands and agencies to more effectively measure the results of their TikTok ad efforts.

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Instagram Launches Initial Test of NFT Display Options, Which Are Also Coming to Facebook Soon

Based on at least some recent numbers, the air appears to leaking out of the initial NFT bubble, which means that if Meta wants to get in on the tail end of the hype, it needs to go now with its launch of NFT showcase features.

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TikTok Shares Insights into Emerging Gaming Trends, and Opportunities for Marketers

Gaming is huge, and the influence of gaming on modern popular culture is even bigger, with a massive amount of modern trends and shifts aligned with gaming and creators in the space.

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New Study Outlines Key Snapchat Ads Best Practices, Based on 14,000 Campaigns

What’s working in Snapchat ads, and how can you improve your Snap marketing approach in 2022? That’s what the team from VidMob sought to find out in a new, three-part study, which saw VidMob analyze over 14,000 Snap ad campaigns, run over the last three years, to understand the key best practices and approaches.

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Add Me To Search: How To Create Your Google People Card

With the query “add me to search” you can create a Google people card and link to your website, social media, and other pages from one place.

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The 10 Best AI Writers & Content Generators Compared

We selected the best content generators to compare their output on the same topic and ran a mini Turing Test. Can you tell which is the AI writer?

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Daily Minute Master Series – May 9, 2022

May 9, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

WhatsApp’s Doubling the Size of Group Chats in the App

WhatsApp has launched the first stage of its new Communities roll out, with Reactions now available in group chats, and users now able to send files within WhatsApp up to 2GB in size at a time, up from its previous 100MB limit.

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Musk Plans to Increase Twitter’s User Base by Almost 200% Over the Next Three Years

Elon Musk certainly has some lofty goals for Twitter, but are they feasible, and can he actually deliver on the targets that he’s setting for the platform as he moves closer to becoming its owner and CEO?

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Facebook’s Removing a Range of Location Tracking Tools as Data Regulations Continue to Evolve

Meta is quietly changing the way that it uses Location Services in Facebook, with the depreciation of several local-based functions in the app, including Nearby Friends, weather alerts and Location History.

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Twitter Expands Test of TikTok-Like Display Format in its Explore Tab

In what is fast becoming the key social platform trend of the early 2020’s, Twitter appears to be the latest platform that’s gone ‘full TikTok’.

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Meta Shares New ‘Culture Codes’ to Help Advertisers Improve the Performance of Their Promotions

As social media usage evolves, so too do usage trends, and the content types that people find the most engaging, and more enticing in social apps. Initially, in the early days of Facebook and Twitter, brands effectively saw social media as another broadcast platform, another place to display their ads, in the hopes of catching consumer attention and selling more products, in the same way that they would place ads in magazines, or between TV show episodes.

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Google: What to do About Spammy Links from “Malicious Domains”

Google’s John Mueller answers a question about how to handle unwanted spammy backlinks.

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Daily Minute Master Series – May 6, 2022

May 6, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

Pinterest Launches New ‘TV Studio’ App as it Looks to Expand on its Live Commerce Offerings

Pinterest continues to evolve its video offerings, this time via the launch of a new, separate ‘Pinterest TV Studio’ app, which is designed to enable live-stream creators to improve their streaming set-ups, with multiple camera capability, improved editing tools and more.

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TikTok Takes First Steps Towards Improved Creator Monetization with ‘Pulse’ Program

While TikTok is growing at an astronomical rate, and is on track to become the most popular social media platform overall (maybe not in overall users, but in total time spent), a key impediment to its dominance could be its lack of creator revenue opportunities, which is the weak point that both Meta and YouTube are trying to exploit in their efforts to curb the short-form video app’s growth.

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Meta Announces New Business Messaging Tools, Including Improved WhatsApp Ad Creation

Meta has announced some new options to help brands utilize its messaging tools, including improved ad creation on WhatsApp, the merging of WhatApp messages into the Meta Business Suite inbox and quote requests on Instagram.

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What Structured Data to Use and Where to Use it?

Google’s John Mueller answered two questions about structured data. While the first question was specifically about the medical niche, his answer is useful and applicable to websites in any niche. Mueller also explained how to use the Google Developer Help Pages to figure out which structured data is best to use.

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Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads

TOFU campaigns are vital for marketing plans. Learn how Facebook brand awareness campaigns work and how to set them up for optimal results.

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10 Creative Infographics & Why They Work [With Examples]

Infographics are now commonplace in marketing strategies. In fact, 45% of marketers already use this medium, and 38% plan to use it for the first time in 2022. However, despite their numerous benefits – driving higher engagement on social media, for example – infographics are not used as much as they could be in marketing.

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Daily Minute Master Series – May 5, 2022

May 5, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

Snapchat Announces New Ad Partnership with Cameo, Unveils New Snap Originals

As part of its NewFronts presentation, Snap unveiled a new partnership with celebrity video creation platform Cameo, which will enable Snap advertisers to pay Cameo members to create short video ads for their Snap marketing efforts.

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4 Tips For Getting Your Story On The Local News

Building your brand via local media coverage and news websites can provide substantial benefits for your business – online and off. Google and other search engines place great value on external brand mentions and links by sources they perceive as trustworthy. This PR exposure in news and media outlets active in your local communities offers access to new audiences and fuels your sales growth potential, too.

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Performance Max: 7 PPC Community & Google Team Insights

Google has added many automated tools over the past years including Smart Bidding, Responsive Search Ads, and close variant keywords. Performance Max campaigns are the latest addition to this increasing list of automated PPC tools.

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‘We Do Crazy Stuff’: How Cinemas Are Going Beyond Studio Marketing to Lure Moviegoers Back

Universal’s president of domestic theatrical distribution borrowed the iconic line from “Field of Dreams” during the studios slate presentation at CinemaCon on Wednesday to describe how moviegoers are flocking back to theaters now that there is a steady stream of content available.

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How Coke and Pepsi’s Rivalry Shaped Marketing — And Where It Goes Next

As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition.

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From Reporting On War To Marketing Digital Therapy: These Under 30 Listers Are Impacting Marketing And Media Across Europe

These European journalists, entrepreneurs, marketers and designers are pushing the boundaries of what’s possible with storytelling, creativity and business.

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Daily Minute Master Series – May 4, 2022

May 4, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

Facebook’s Removing Support for Podcasts, Just 10 Months After Launching New Podcast Features

It’s things like this that sow distrust among creators and businesses on Facebook. Bloomberg has reported that Facebook is removing its podcast support and display options, which it launched in June last year, as it shifts focus away from audio options.

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Google Lets Users Limit Ads About Dating And Weight Loss

In a world of online dating, it seems the options (and ads) are endless. If you’ve grown tired of seeing countless ads for personal events in your life, there’s good news ahead. Google is now expanding its categories of “sensitive ads” on YouTube and Display, specifically.

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We Paid Over $5000 For Link Building – What Happened?

Why would link building hurt rankings? If Google views links as unnatural, it can negatively impact your site. Learn how to fix the problem.

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Establishing A Design System For High-Impact Performance Marketing Campaigns

A design system is a set of rules and standards to maintain consistency and uniformity across the design requirements of a brand. When managed at scale, it helps create a shared design language across different channels—from ads to branding content. Note that a design system is not simply a style guide for a brand. While it does include important brand guidelines and directions to express technical and functional elements of the visual brand—it goes further and also includes a constantly updated set of rules and observations on what elements, animations, colors and fonts are driving most user engagement.

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Google Launches New Digital Marketing Certificate

Google is launching a Digital Marketing and Ecommerce Certificate endorsed by the American Association of Advertising Agencies (the 4A’s) and the American Advertising Federation (AAF).

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Take Control of Your Digital Marketing by Prioritizing Your Online Presence

Organic marketing is the way companies attract customers naturally through their web content and SEO, rather than through paid keywords, links, and ad campaigns. Of the many channels for demand generation, the organic channel is by far the most effective over time. Organic efforts continue driving web traffic long after your initial investment, whereas paid marketing stops as soon as you pause payments.